{"id":12739,"date":"2026-11-06T15:13:17","date_gmt":"2026-11-06T18:13:17","guid":{"rendered":"https:\/\/wwwh.omnibees.com\/?page_id=12739"},"modified":"2026-11-06T15:23:08","modified_gmt":"2026-11-06T18:23:08","slug":"black-friday-2026","status":"publish","type":"page","link":"http:\/\/wwwh.omnibees.com\/es\/campanhas\/black-friday-2026\/","title":{"rendered":"[O] E-book Black 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12739\" class=\"elementor elementor-12739\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12a1cef0 e-con-full bfg bfg-hero e-grid e-con e-parent\" data-id=\"12a1cef0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acbdeed bfg-assets elementor-widget elementor-widget-html\" data-id=\"7acbdeed\" 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p{margin-top:6px;font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .channel-family-list ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}\n.bfg .channel-family-list li{display:grid;grid-template-columns:44px 1fr;column-gap:12px;align-items:center;padding:16px;border-radius:20px;background:var(--soft)}\n.bfg .alpha-mark{grid-row:span 2;width:44px;height:44px;display:grid;place-items:center;border-radius:14px;background:var(--purple);color:#fff;font-size:18px;font-weight:800}\n.bfg .channel-family-list strong{font-size:15px}\n.bfg .partner-logo-list ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:12px}\n.bfg .partner-card{display:flex;flex-direction:column;align-items:center;gap:10px;padding:16px 12px;border:1px solid var(--line);border-radius:20px;background:#fff;text-align:center}\n.bfg .partner-logo-stage{height:56px;width:100%;display:grid;place-items:center}\n.bfg .partner-logo-stage img{max-height:46px;max-width:100%;width:auto;height:auto;object-fit:contain}\n.bfg .partner-card strong{display:block;font-size:13px;line-height:1.3}\n.bfg .partner-card small{font-size:10.5px}\n\n.bfg .channel-portrait{display:flex;flex-direction:column;gap:20px}\n.bfg .channel-portrait-head{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:end}\n.bfg .channel-portrait-head h4{margin-top:8px}\n.bfg .channel-portrait-head p{font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .channel-profile-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}\n.bfg .channel-profile{display:flex;flex-direction:column;gap:14px;padding:26px;border-radius:24px;background:var(--soft)}\n.bfg .channel-profile header{display:flex;gap:14px;align-items:center}\n.bfg .channel-profile header>span{flex:0 0 40px;height:40px;display:grid;place-items:center;border-radius:12px;background:var(--yellow);font-weight:800;font-size:14px}\n.bfg .channel-profile header strong{display:block;font-size:18px}\n.bfg .channel-profile>p{font-size:14px;line-height:1.6}\n.bfg .channel-profile ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}\n.bfg .channel-profile li{padding:6px 12px;border-radius:999px;background:#fff;font-size:12px;font-weight:600;color:var(--purple-d)}\n.bfg .channel-profile aside{margin-top:auto;padding:16px;border-radius:16px;background:#fff}\n.bfg .channel-profile aside span{display:block;font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--purple);margin-bottom:4px}\n.bfg .channel-profile aside p{font-size:14px;line-height:1.55}\n\n.bfg .offer-strategy{display:flex;flex-direction:column;gap:20px;padding:32px;border-radius:var(--r);background:var(--soft-2);border:1px solid var(--line)}\n.bfg .offer-strategy>header{display:grid;grid-template-columns:auto 1fr;gap:28px;align-items:center}\n.bfg .offer-strategy>header strong{display:block;font-size:68px;font-weight:800;line-height:1;color:var(--purple);letter-spacing:-.03em}\n.bfg .offer-strategy>header p{margin-top:6px;font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .offer-blueprints{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}\n.bfg .offer-blueprints article{display:flex;flex-direction:column;gap:4px;padding:22px;border-radius:20px;background:#fff}\n.bfg .offer-blueprints span{font-size:13px;font-weight:800;color:var(--yellow);-webkit-text-stroke:.3px #c99000}\n.bfg .offer-blueprints small{font-weight:700;color:var(--purple);text-transform:uppercase;letter-spacing:.06em;font-size:11px}\n.bfg .offer-blueprints strong{font-size:18px}\n.bfg .offer-blueprints p{font-size:14px;line-height:1.55;color:var(--muted)}\n\n.bfg .payment-decision{display:flex;flex-direction:column;gap:18px}\n.bfg .installment-hero{display:grid;grid-template-columns:1.4fr 1fr;gap:16px}\n.bfg .installment-hero>div{padding:30px;border-radius:24px;background:linear-gradient(135deg,var(--purple-d),var(--purple));color:#fff}\n.bfg .installment-hero>div span,.bfg .installment-hero aside span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}\n.bfg .installment-hero>div span{color:var(--yellow)}\n.bfg .installment-hero>div strong{display:block;margin:6px 0;font-size:64px;font-weight:800;line-height:1;color:var(--yellow)}\n.bfg .installment-hero>div p{font-size:15px;line-height:1.55}\n.bfg .installment-hero aside{padding:30px;border-radius:24px;background:var(--soft)}\n.bfg .installment-hero aside span{color:var(--purple)}\n.bfg .installment-hero aside strong{display:block;margin:6px 0;font-size:44px;font-weight:800;color:var(--purple-d)}\n.bfg .installment-hero aside p{font-size:14px;line-height:1.55;color:var(--muted)}\n.bfg .method-note{font-size:13px;font-style:italic;color:var(--muted)}\n.bfg .payment-checks{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.bfg .payment-checks article{display:flex;flex-direction:column;gap:6px;padding:22px;border-radius:20px;background:var(--soft)}\n.bfg .payment-checks span{font-size:30px;font-weight:800;color:var(--purple)}\n.bfg .payment-checks strong{font-size:16px}\n.bfg .payment-checks p{font-size:13.5px;line-height:1.55;color:var(--muted)}\n.bfg .fraud-lead{padding:26px 30px;border-radius:24px;background:var(--ink);color:#fff}\n.bfg .fraud-lead span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow)}\n.bfg .fraud-lead strong{display:block;margin:8px 0;font-size:20px;line-height:1.4}\n.bfg .fraud-lead p{font-size:14px;color:rgba(255,255,255,.8)}\n\n.bfg .public-dashboard{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.bfg .public-dashboard article{display:flex;flex-direction:column;gap:4px;padding:22px;border-radius:20px;background:var(--soft)}\n.bfg .public-dashboard strong{font-size:34px;font-weight:800;color:var(--purple);line-height:1.1}\n.bfg .public-dashboard span{font-size:14px;font-weight:600}\n.bfg .public-dashboard small{margin-top:6px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;font-size:10.5px;color:var(--purple-d)}\n\n\/* ---------- DIAGN\u00d3STICO DE PRONTID\u00c3O ---------- *\/\n.bfg .readiness{display:flex;flex-direction:column;gap:22px}\n.bfg .readiness-intro{display:grid;grid-template-columns:1fr 320px;gap:28px;align-items:center}\n.bfg .readiness-intro h2,.bfg .command h2,.bfg .solutions h2,.bfg .sources h2{margin:8px 0 12px;font-size:42px;font-weight:700;line-height:1.2}\n.bfg .readiness-intro p{font-size:16px;line-height:1.6;color:var(--muted)}\n.bfg .score-card{display:flex;gap:18px;align-items:center;padding:24px;border-radius:var(--r);background:#fff;border:1px solid var(--line);box-shadow:0 16px 40px -24px rgba(77,45,120,.35)}\n.bfg .score-ring{--score:0;flex:0 0 112px;height:112px;border-radius:50%;display:grid;place-items:center;align-content:center;\n  background:radial-gradient(closest-side,#fff 76%,transparent 77%),conic-gradient(var(--purple) calc(var(--score) * 7.2deg),var(--lilac-2) 0)}\n.bfg .score-ring span{font-size:34px;font-weight:800;line-height:1;color:var(--purple-d)}\n.bfg .score-ring small{font-size:11px}\n.bfg .score-card strong{display:block;font-size:17px}\n.bfg .score-card p{font-size:13px;line-height:1.5;margin:4px 0 10px}\n.bfg .score-card button{padding:7px 12px;border:1px solid var(--line);border-radius:10px;background:#fff;font:600 12px Montserrat,sans-serif;color:var(--purple);cursor:pointer}\n.bfg .score-legend{display:flex;flex-wrap:wrap;gap:8px}\n.bfg .score-legend span{padding:7px 12px;border-radius:999px;background:var(--soft);font-size:12.5px}\n.bfg .score-legend b{color:var(--purple)}\n.bfg #readiness-form{display:flex;flex-direction:column;gap:12px}\n.bfg .readiness-group{border-radius:22px;background:var(--soft);overflow:hidden}\n.bfg .readiness-group summary{display:flex;justify-content:space-between;align-items:center;padding:18px 22px;cursor:pointer;list-style:none;font-size:16px;font-weight:700}\n.bfg .readiness-group summary::-webkit-details-marker{display:none}\n.bfg .readiness-group summary::after{content:\"+\";font-size:22px;color:var(--purple)}\n.bfg .readiness-group[open] summary::after{content:\"\u2013\"}\n.bfg .readiness-group summary small{margin-left:auto;margin-right:14px}\n.bfg .readiness-group>div{display:flex;flex-direction:column;gap:8px;padding:0 14px 14px}\n.bfg .readiness-row{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:14px 16px;border-radius:16px;background:#fff}\n.bfg .readiness-row strong{display:block;font-size:14.5px}\n.bfg .readiness-row fieldset{display:flex;gap:6px;margin:0;padding:0;border:0;flex:0 0 auto}\n.bfg .readiness-row label{cursor:pointer}\n.bfg .readiness-row input{position:absolute;opacity:0;pointer-events:none}\n.bfg .readiness-row label span{width:38px;height:38px;display:grid;place-items:center;border:1.5px solid var(--line);border-radius:12px;font-weight:700;font-size:14px;color:var(--muted);background:#fff}\n.bfg .readiness-row input:checked+span{background:var(--purple);border-color:var(--purple);color:#fff}\n.bfg .readiness-row input:focus-visible+span{outline:3px solid var(--yellow);outline-offset:2px}\n\n\/* ---------- COMANDO \/ SOLU\u00c7\u00d5ES \/ FECHO \/ FONTES ---------- *\/\n.bfg .section-heading p{font-size:17px;line-height:1.6;color:var(--muted)}\n.bfg .command{display:flex;flex-direction:column;gap:18px}\n.bfg .solutions{display:flex;flex-direction:column;gap:26px}\n.bfg .solutions-intro{display:grid;grid-template-columns:1fr 1fr;gap:28px;align-items:end}\n.bfg .solutions-intro p{font-size:16px;line-height:1.6;color:var(--muted);margin-bottom:16px}\n.bfg .solution-index{display:flex;flex-wrap:wrap;gap:8px}\n.bfg .solution-index a{padding:9px 16px;border-radius:999px;background:var(--lilac-2);color:var(--purple-d);font-size:13px;font-weight:700;text-decoration:none}\n.bfg .solution-index a:hover{background:var(--purple);color:#fff}\n.bfg .solution-family{display:flex;flex-direction:column;gap:16px;padding-top:24px;border-top:1px solid var(--line)}\n.bfg .solution-family>header{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:end}\n.bfg .solution-family>header span{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--purple)}\n.bfg .solution-family>header h3{margin:6px 0 0;font-size:24px;font-weight:700}\n.bfg .solution-family>header p{font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .solution-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}\n.bfg .solution-card{display:flex;flex-direction:column;gap:6px;padding:22px;border-radius:22px;background:var(--soft)}\n.bfg .solution-card span{font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--purple)}\n.bfg .solution-card h4{font-size:16px}\n.bfg .solution-card p{font-size:13.5px;line-height:1.55;color:var(--muted)}\n.bfg .family-cta{align-self:flex-start;font-size:14px;font-weight:700;color:var(--purple);text-decoration:none}\n.bfg .family-cta svg{width:14px;height:14px;vertical-align:-2px}\n.bfg .solution-diagnostic{display:flex;gap:20px;align-items:center;padding:26px 30px;border-radius:24px;background:var(--yellow)}\n.bfg .solution-diagnostic>span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase}\n.bfg .solution-diagnostic strong{font-size:18px}\n.bfg .solution-diagnostic p{font-size:14px}\n.bfg .solution-diagnostic a{margin-left:auto;background:var(--ink);color:#fff}\n\n.bfg-closing .closing-inner{display:flex;flex-direction:column;gap:18px;color:#fff;position:relative}\n.bfg-closing h2{font-size:42px;font-weight:700;line-height:1.2;color:#fff;margin:0}\n.bfg-closing .closing-copy p{font-size:16px;line-height:1.7;color:rgba(255,255,255,.9);margin:0 0 1em}\n.bfg-closing .next-step{padding:22px 26px;border-radius:22px;background:rgba(255,255,255,.1)}\n.bfg-closing .next-step span{display:block;margin-bottom:6px;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow)}\n.bfg-closing .next-step p{font-size:15px;line-height:1.6}\n.bfg-closing .ecosystem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}\n.bfg-closing .ecosystem-grid div{padding:22px;border-radius:20px;background:rgba(255,255,255,.08)}\n.bfg-closing .ecosystem-grid strong{display:block;font-size:20px;color:var(--yellow);margin-bottom:6px}\n.bfg-closing .ecosystem-grid p{font-size:14px;line-height:1.55;color:rgba(255,255,255,.85)}\n.bfg-closing .closing-cta{align-self:flex-start;font-size:16px}\n\n.bfg .source-list{list-style:none;margin:18px 0 0;padding:0;display:grid;grid-template-columns:repeat(2,1fr);gap:10px}\n.bfg .source-list li{display:flex;gap:12px;align-items:flex-start;padding:14px 16px;border-radius:16px;background:var(--soft);scroll-margin-top:calc(var(--bfg-top,24px) + 12px)}\n.bfg .source-list li:target{background:var(--yellow-soft);box-shadow:0 0 0 2px var(--yellow)}\n.bfg .source-list span{flex:0 0 30px;height:26px;display:grid;place-items:center;border-radius:8px;background:#fff;color:var(--purple);font-size:12px;font-weight:800}\n.bfg .source-list a{font-size:13.5px;line-height:1.5;color:var(--ink);text-decoration:none;font-weight:500}\n.bfg .source-list a:hover{color:var(--purple);text-decoration:underline}\n\n\/* ---------- RESPONSIVO ---------- *\/\n@media (max-width:1180px){\n  .bfg .partner-logo-list ul{grid-template-columns:repeat(4,1fr)}\n  .bfg .solution-grid{grid-template-columns:repeat(2,1fr)}\n}\n@media (max-width:1024px){\n  .bfg-body,.bfg-body>.e-con-inner{flex-direction:column!important;gap:0!important}\n  .bfg-main{width:100%!important}\n  .bfg-side{position:static!important;width:100%!important;height:0;overflow:visible}\n  .bfg-toc-toggle{position:fixed;left:16px;bottom:16px;z-index:9998;display:inline-flex;align-items:center;gap:8px;padding:12px 18px;border:0;border-radius:999px;\n    background:var(--yellow);color:var(--ink);font:700 14px Montserrat,sans-serif;box-shadow:0 10px 30px -8px rgba(33,37,41,.5);cursor:pointer}\n  .bfg-toc{position:fixed;left:0;top:0;bottom:0;z-index:10000;width:min(340px,88vw);max-height:none;border-radius:0 24px 24px 0;\n    transform:translateX(-105%);transition:transform .25s ease;box-shadow:0 20px 60px rgba(0,0,0,.25)}\n  .bfg-toc.is-open{transform:none}\n  .bfg-toc-close{display:block;margin-left:10px;width:32px;height:32px;border:0;border-radius:10px;background:var(--soft);font-size:20px;line-height:1;cursor:pointer}\n  .bfg-toc-backdrop:not([hidden]){display:block;position:fixed;inset:0;z-index:9999;background:rgba(33,37,41,.45)}\n  .bfg .data-story-head,.bfg .evidence-heading,.bfg .signals-heading,.bfg .readiness-intro,.bfg .solutions-intro,.bfg .solution-family>header,.bfg .channel-portrait-head{grid-template-columns:1fr}\n  .bfg .signal-grid{grid-template-columns:repeat(2,1fr)}\n}\n@media (max-width:767px){\n  .bfg .guide-grid,.bfg .contents-grid,.bfg .signal-grid,.bfg .action-list,.bfg .channel-family-list ul,.bfg .channel-profile-grid,\n  .bfg .offer-blueprints,.bfg .installment-hero,.bfg .payment-checks,.bfg .public-dashboard,.bfg .solution-grid,.bfg-closing .ecosystem-grid,.bfg .source-list{grid-template-columns:1fr}\n  .bfg .partner-logo-list ul{grid-template-columns:repeat(2,1fr)}\n  .bfg .data-story,.bfg .evidence-spotlight,.bfg .data-figure,.bfg .offer-strategy,.bfg .thesis{padding:24px 20px;border-radius:24px}\n  .bfg .offer-strategy>header{grid-template-columns:1fr;gap:10px}\n  .bfg .chapter-solution,.bfg .solution-diagnostic{flex-direction:column;align-items:flex-start}\n  .bfg .solution-diagnostic a{margin-left:0}\n  .bfg .readiness-row{flex-direction:column;align-items:flex-start}\n  .bfg .thesis p,.bfg .meeting-question p{font-size:19px}\n  .bfg h4{font-size:22px}\n  .bfg .signals-heading h2,.bfg .readiness-intro h2,.bfg .command h2,.bfg .solutions h2,.bfg .sources h2,.bfg-closing h2,.bfg-part h2{font-size:28px}\n  .bfg-part .part-inner{grid-template-columns:1fr;gap:6px}\n  .bfg-part .part-art span{font-size:72px}\n  .bfg .signal-card strong{font-size:34px}\n  .bfg .installment-hero>div strong{font-size:48px}\n}\n@media print{.bfg-side,.bfg-toc-toggle{display:none!important}}\n\n\/* =========================================================================\n   v2 do guia (conte\u00fado atualizado a 08\/10\/2026) \u2014 blocos novos\n   ========================================================================= *\/\n\/* sinais em formato \"x em cada 10\" *\/\n.bfg .signal-card.is-ratio strong{font-size:28px;line-height:1.15}\n.bfg .signal-exact{display:block;font-size:12px;font-weight:600;color:var(--purple)}\n\n\/* rodap\u00e9 das evid\u00eancias: fontes *\/\n.bfg .evidence-footer{margin-top:24px;padding-top:18px;border-top:1px solid rgba(255,255,255,.15)}\n.bfg .evidence-sources{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:10px}\n.bfg .evidence-sources a{display:inline-flex;gap:6px;align-items:center;padding:6px 12px;border-radius:999px;background:rgba(255,255,255,.1);color:#fff;font-size:12.5px;font-weight:600;text-decoration:none}\n.bfg .evidence-sources a span{color:var(--yellow);font-weight:800}\n.bfg .evidence-sources a:hover{background:#fff;color:var(--purple-d)}\n.bfg .evidence-footer p{font-size:12.5px;line-height:1.55;color:rgba(255,255,255,.72)}\n\n\/* \"O que fica\" + \"Indicadores-chave\" lado a lado *\/\n.bfg .chapter-close-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:16px;align-items:stretch}\n.bfg .chapter-close-grid .metric-card{padding:24px 26px;border-radius:24px;border:1px solid var(--line);background:#fff}\n\n\/* matriz anteced\u00eancia \u00d7 dura\u00e7\u00e3o (cap. 08) *\/\n.bfg .stay-matrix{display:flex;flex-direction:column;gap:18px;padding:32px;border-radius:var(--r);background:#fff;border:1px solid var(--line)}\n.bfg .stay-matrix>header{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:end}\n.bfg .stay-matrix>header h5{margin-top:8px;font-size:22px}\n.bfg .stay-matrix>header p{font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .stay-matrix-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}\n.bfg .stay-matrix-panel h5{margin-bottom:10px;font-size:15px}\n.bfg .stay-matrix-panel h5 span{font-weight:500;color:var(--muted)}\n.bfg .stay-matrix-scroll{overflow:auto;border-radius:18px;border:1px solid var(--line)}\n.bfg .stay-matrix table{font-size:13px}\n.bfg .stay-matrix thead th{padding:10px 12px;font-size:10.5px}\n.bfg .stay-matrix tbody th,.bfg .stay-matrix tbody td{padding:10px 12px}\n.bfg .stay-matrix tbody tr:nth-child(even){background:transparent}\n.bfg .heat-cell{text-align:center!important;font-weight:600;color:var(--ink);\n  background:rgba(110,63,171,calc(var(--heat,0) * 2.6))!important}\n.bfg .heat-cell.heat-strong{background:var(--purple-d)!important;color:#fff;font-weight:800;box-shadow:inset 0 0 0 2px var(--yellow)}\n\n\/* painel de oportunidade (caps. 09, 12, 13) *\/\n.bfg .opportunity-panel{padding:30px;border-radius:var(--r);background:linear-gradient(135deg,var(--soft-2),#fff);border:1px solid var(--line)}\n.bfg .opportunity-panel>header h4{margin-top:8px}\n.bfg .opportunity-grid{display:grid;grid-template-columns:1fr 1.2fr 1fr;gap:14px;margin-top:20px}\n.bfg .opportunity-grid>section{padding:22px;border-radius:20px;background:#fff;display:flex;flex-direction:column;gap:8px}\n.bfg .opportunity-grid>section>span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--purple)}\n.bfg .opportunity-grid p{font-size:14px;line-height:1.6}\n.bfg .opportunity-product{background:var(--purple-d)!important;color:#fff}\n.bfg .opportunity-product>span{color:var(--yellow)!important}\n.bfg .opportunity-product strong{font-size:16px;line-height:1.4}\n.bfg .opportunity-product a{margin-top:auto;display:inline-flex;align-items:center;gap:8px;align-self:flex-start;padding:10px 16px;border-radius:12px;background:var(--yellow);color:var(--ink)!important;font-size:14px;font-weight:700;text-decoration:none}\n.bfg .opportunity-product a:hover{background:#fff}\n\n\/* ecossistema de parceiros (cap. 14) *\/\n.bfg .partner-ecosystem{display:flex;flex-direction:column;gap:18px}\n.bfg .partner-ecosystem>header{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:end}\n.bfg .partner-ecosystem>header span,.bfg .transaction-origins>span{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--purple)}\n.bfg .partner-ecosystem>header h5{margin-top:8px;font-size:22px}\n.bfg .partner-ecosystem>header p{font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .transaction-origins{padding:22px;border-radius:22px;background:var(--soft)}\n.bfg .transaction-origins>div{display:flex;flex-wrap:wrap;gap:8px;margin:12px 0}\n.bfg .transaction-origins b{padding:8px 14px;border-radius:12px;background:#fff;font-size:13px;color:var(--purple-d)}\n.bfg .transaction-origins p{font-size:13.5px;line-height:1.55;color:var(--muted)}\n.bfg .partner-role-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}\n.bfg .partner-role-card{display:flex;flex-direction:column;gap:6px;padding:24px;border-radius:22px;border:1px solid var(--line);background:#fff}\n.bfg .partner-role-card>span{width:36px;height:36px;display:grid;place-items:center;border-radius:11px;background:var(--yellow);font-size:13px;font-weight:800}\n.bfg .partner-role-card small{margin-top:6px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--purple);font-size:11px}\n.bfg .partner-role-card h6{margin:0;font-size:17px;font-weight:700;line-height:1.3}\n.bfg .partner-role-card p{font-size:14px;line-height:1.55;color:var(--muted)}\n.bfg .partner-role-card footer{margin-top:auto;padding-top:12px;border-top:1px solid var(--line);font-size:13.5px;line-height:1.5}\n.bfg .partner-role-card footer strong{display:block;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--purple-d);margin-bottom:2px}\n.bfg .discount-rule{display:grid;grid-template-columns:auto 1fr;gap:20px;align-items:start;padding:24px 28px;border-radius:22px;background:var(--ink);color:#fff}\n.bfg .discount-rule>span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow);padding-top:4px}\n.bfg .discount-rule strong{display:block;font-size:18px;margin-bottom:4px}\n.bfg .discount-rule p{font-size:14px;line-height:1.55;color:rgba(255,255,255,.82)}\n\n\/* perfis de canal v2 (cap. 14) *\/\n.bfg .channel-profile-label{align-self:flex-start;padding:4px 10px;border-radius:999px;background:#fff;font-size:10.5px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;color:var(--purple)}\n.bfg .channel-lenses,.bfg .channel-facts{display:grid;grid-template-columns:repeat(2,1fr);gap:8px}\n.bfg .channel-lenses>div,.bfg .channel-facts>div{padding:12px 14px;border-radius:14px;background:#fff;display:flex;flex-direction:column;gap:2px}\n.bfg .channel-lenses strong{font-size:13.5px;color:var(--purple-d)}\n.bfg .channel-lenses span{font-size:12.5px;line-height:1.45;color:var(--muted)}\n.bfg .channel-facts strong{font-size:24px;font-weight:800;line-height:1.1;color:var(--purple)}\n.bfg .channel-facts strong small{margin-left:4px;font-size:12px;font-weight:600;color:var(--purple-d)}\n.bfg .channel-facts span{font-size:12.5px;color:var(--muted)}\n.bfg .channel-compare{padding:14px 16px;border-radius:14px;background:#fff;font-size:13.5px;line-height:1.55}\n.bfg .channel-compare strong{display:block;font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--purple);margin-bottom:2px}\n.bfg .channel-method{font-size:13px;font-style:italic;line-height:1.55;color:var(--muted)}\n.bfg .channel-method strong{font-style:normal;color:var(--ink)}\n\n\/* logos em destaque (caps. 15, 16) *\/\n.bfg .featured-logo-list .partner-card{padding:14px 10px}\n.bfg .partner-scale-callout{display:flex;gap:20px;align-items:center;margin-top:16px;padding:22px 26px;border-radius:22px;background:var(--purple-d);color:#fff}\n.bfg .partner-scale-callout>strong{font-size:48px;font-weight:800;line-height:1;color:var(--yellow);letter-spacing:-.03em}\n.bfg .partner-scale-callout span{display:block;font-size:15px;font-weight:700;margin-bottom:4px}\n.bfg .partner-scale-callout p{font-size:13.5px;line-height:1.55;color:rgba(255,255,255,.82)}\n\n\/* \"8 em cada 10\" no checkout (cap. 19) *\/\n.bfg .human-ratio{display:flex!important;align-items:baseline;gap:8px;margin:8px 0!important;font-size:inherit!important;line-height:1!important}\n.bfg .human-ratio b{font-size:60px;font-weight:800;letter-spacing:-.03em}\n.bfg .human-ratio small{font-size:15px;font-weight:600;color:inherit;opacity:.85}\n.bfg .human-ratio em{font-style:normal;font-size:15px;font-weight:600;opacity:.85;align-self:center}\n.bfg .installment-hero>div .human-ratio{color:var(--yellow)}\n.bfg .installment-hero aside .human-ratio{color:var(--purple-d)}\n.bfg .installment-hero aside .human-ratio b{font-size:46px}\n.bfg .installment-hero p b{font-weight:800}\n\n\/* mapa de capacidades (antes de escalar) *\/\n.bfg .capability-map{display:flex;flex-direction:column;gap:18px}\n.bfg .capability-map .section-heading h2{margin:8px 0 12px;font-size:42px;font-weight:700;line-height:1.2}\n.bfg .capability-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.bfg .capability-card{position:relative;display:flex;flex-direction:column;gap:8px;padding:24px 22px 22px;border-radius:24px;background:var(--soft);border:2px solid transparent;cursor:pointer;transition:border-color .2s,background .2s}\n.bfg .capability-card:hover{border-color:var(--lilac)}\n.bfg .capability-card input{position:absolute;top:22px;right:22px;width:22px;height:22px;margin:0;accent-color:var(--purple);cursor:pointer}\n.bfg .capability-card:has(input:checked){background:var(--lilac-2);border-color:var(--purple)}\n.bfg .capability-number{font-size:13px;font-weight:800;color:var(--purple)}\n.bfg .capability-card strong{font-size:17px;line-height:1.3;padding-right:30px}\n.bfg .capability-card p{font-size:14px;line-height:1.55;color:var(--muted)}\n.bfg .capability-card small{margin-top:auto;padding-top:12px;border-top:1px solid #E3DCEC;font-size:12.5px;line-height:1.5;color:var(--ink)}\n.bfg .capability-card small b{display:block;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--purple);margin-bottom:2px}\n.bfg .capability-rule{display:flex;gap:20px;align-items:center;padding:22px 26px;border-radius:22px;background:var(--yellow-soft);border-left:5px solid var(--yellow)}\n.bfg .capability-rule>span{font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--purple-d);flex:0 0 auto}\n.bfg .capability-rule p{font-size:15px;font-weight:500;line-height:1.5;flex:1}\n.bfg .capability-rule a{display:inline-flex;align-items:center;gap:8px;padding:11px 18px;border-radius:12px;background:var(--purple-d);color:#fff;font-size:14px;font-weight:700;text-decoration:none;white-space:nowrap}\n.bfg .capability-rule a:hover{background:var(--purple)}\n\n\/* metodologia (fontes) *\/\n.bfg .method-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:18px}\n.bfg .method-grid article{padding:24px;border-radius:22px;background:var(--soft-2);border:1px solid var(--line)}\n.bfg .method-grid h3{margin:8px 0 8px;font-size:17px;font-weight:700;line-height:1.3}\n.bfg .method-grid p{font-size:13.5px;line-height:1.6;color:var(--muted)}\n.bfg .method-grid a{color:var(--purple);font-weight:600}\n\n@media (max-width:1024px){\n  .bfg .stay-matrix>header,.bfg .partner-ecosystem>header,.bfg .stay-matrix-grid,.bfg .opportunity-grid{grid-template-columns:1fr}\n  .bfg .capability-grid,.bfg .method-grid{grid-template-columns:repeat(2,1fr)}\n}\n@media (max-width:767px){\n  .bfg .chapter-close-grid,.bfg .partner-role-grid,.bfg .capability-grid,.bfg .method-grid,.bfg .channel-lenses,.bfg .channel-facts{grid-template-columns:1fr}\n  .bfg .discount-rule,.bfg .capability-rule,.bfg .partner-scale-callout{grid-template-columns:1fr;flex-direction:column;align-items:flex-start}\n  .bfg .stay-matrix,.bfg .opportunity-panel{padding:22px 18px;border-radius:24px}\n  .bfg .human-ratio b{font-size:44px}\n  .bfg .capability-map .section-heading h2{font-size:28px}\n}\n.bfg .data-story-metric.is-ratio strong{font-size:26px;line-height:1.15}\n.bfg .stay-matrix-panel{min-width:0}\n\/* hero com fotografia: sombra suave para o texto n\u00e3o perder contraste nas janelas iluminadas *\/\n.bfg-hero .elementor-heading-title{text-shadow:0 2px 18px rgba(20,8,45,.55)}\n.bfg-hero .bfg-pill .elementor-heading-title{text-shadow:none;background:rgba(36,18,70,.45);backdrop-filter:blur(6px)}\n\/* HRS: logo com caixa + texto pequeno \u2014 mostrar maior que os restantes *\/\n.bfg .partner-card img[alt=\"Logotipo HRS\"]{max-height:none;height:62px;width:auto;max-width:100%}\n\n\/* =========================================================================\n   v3 do guia (conte\u00fado de 09\/10\/2026)\n   ========================================================================= *\/\n\/* sum\u00e1rio: partes em acorde\u00e3o, como no guia original *\/\n.bfg-toc details.toc-group{padding:6px 0;border-top:1px solid var(--line)}\n.bfg-toc details.toc-group:first-of-type{border-top:0}\n.bfg-toc summary.toc-part{position:relative;display:block;padding:8px 30px 8px 10px;cursor:pointer;list-style:none;border-radius:12px}\n.bfg-toc summary.toc-part::-webkit-details-marker{display:none}\n.bfg-toc summary.toc-part i{position:absolute;right:10px;top:50%;translate:0 -50%;font-style:normal;font-weight:700;font-size:16px;color:var(--purple);transition:transform .2s}\n.bfg-toc details[open]>summary.toc-part i{transform:rotate(45deg)}\n.bfg-toc summary.toc-part:hover{background:var(--soft-2)}\n.bfg-toc .toc-overview{display:block;margin:2px 0 4px;padding:6px 10px 6px 44px;border-radius:12px;font-size:10.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--purple)}\n.bfg-toc .toc-overview.is-active{background:var(--lilac-2)}\n.bfg-toc .toc-tools{margin-top:6px}\n\n\/* hero: os tr\u00eas n\u00fameros da capa + rodap\u00e9 da capa *\/\n.bfg-hero-metrics{width:100%;max-width:1040px;margin-top:44px}\n.bfg-hero-metrics .cover-metrics{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid rgba(255,255,255,.14);border-bottom:1px solid rgba(255,255,255,.14)}\n.bfg-hero-metrics .cover-metrics article{display:flex;flex-direction:column;align-items:center;gap:4px;padding:22px 16px;text-align:center;color:#fff}\n.bfg-hero-metrics .cover-metrics article+article{border-left:1px solid rgba(255,255,255,.14)}\n.bfg-hero-metrics .cover-metrics strong{font-size:40px;font-weight:800;line-height:1.05;color:var(--yellow);letter-spacing:-.02em}\n.bfg-hero-metrics .cover-metrics span{font-size:15px;font-weight:700}\n.bfg-hero-metrics .cover-metrics small{font-size:13px;color:rgba(255,255,255,.7)}\n.bfg-hero-metrics .cover-foot{display:flex;justify-content:space-between;gap:16px;margin-top:14px;font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:rgba(255,255,255,.6)}\n\n\/* percursos de leitura *\/\n.bfg .reading-paths{display:flex;flex-direction:column;gap:18px}\n.bfg .reading-paths>header h2{margin:8px 0 12px;font-size:42px;font-weight:700;line-height:1.2}\n.bfg .reading-paths>header p{font-size:17px;line-height:1.6;color:var(--muted)}\n.bfg .reading-path-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}\n.bfg .reading-path{display:flex;gap:16px;align-items:flex-start;padding:26px 24px;border-radius:var(--r);background:var(--soft);color:var(--ink);text-decoration:none;border:2px solid transparent}\n.bfg .reading-path:hover{border-color:var(--lilac);background:var(--soft-2)}\n.bfg .reading-path>span{flex:0 0 40px;height:40px;display:grid;place-items:center;border-radius:12px;background:var(--yellow);font-size:14px;font-weight:800}\n.bfg .reading-path strong{display:block;font-size:18px;margin-bottom:6px}\n.bfg .reading-path p{font-size:14px;line-height:1.55;color:var(--muted)}\n.bfg .reading-path small{display:inline-flex;align-items:center;gap:6px;margin-top:12px;font-size:13px;font-weight:700;color:var(--purple)}\n\n\/* \"Em uma frase\" e \"Entenda o contexto\" *\/\n.bfg .decision-card{padding:22px 26px;border-radius:24px;background:var(--soft);border-left:6px solid var(--purple)}\n.bfg .decision-card span,.bfg .chapter-context .eyebrow{display:block;margin-bottom:6px;font-size:11px;font-weight:800;letter-spacing:.12em;text-transform:uppercase;color:var(--purple)}\n.bfg .decision-card p{font-size:19px;font-weight:600;line-height:1.5}\n.bfg .chapter-context{padding-top:8px;border-top:1px solid var(--line)}\n\n\/* gr\u00e1ficos com separadores *\/\n.bfg .chart-switch{display:flex;flex-direction:column;gap:14px}\n.bfg .chart-tabs{display:flex;flex-wrap:wrap;gap:8px}\n.bfg .chart-tabs button{padding:8px 14px;border:1.5px solid var(--line);border-radius:999px;background:#fff;font:600 13px Montserrat,sans-serif;color:var(--purple-d);cursor:pointer}\n.bfg .chart-tabs button[aria-selected=\"true\"]{background:var(--purple-d);border-color:var(--purple-d);color:#fff}\n.bfg .chart-view{display:flex;flex-direction:column;gap:14px}\n.bfg .chart-view[hidden]{display:none}\n.bfg .chart-view-label{display:none}\n.bfg .chart-insight-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}\n.bfg .chart-insight-strip article{display:flex;flex-direction:column;gap:2px;padding:18px;border-radius:18px;background:var(--soft)}\n.bfg .chart-insight-strip strong{font-size:28px;font-weight:800;color:var(--purple)}\n.bfg .chart-insight-strip span{font-size:14px;font-weight:700}\n.bfg .chart-insight-strip small{font-size:12.5px;color:var(--muted)}\n\n\/* rota de execu\u00e7\u00e3o (cap. 20) *\/\n.bfg .execution-route{display:flex;flex-direction:column;gap:18px;padding:32px;border-radius:var(--r);background:#fff;border:1px solid var(--line)}\n.bfg .execution-route>header{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:end}\n.bfg .execution-route>header h4{margin-top:8px}\n.bfg .execution-route>header p{font-size:14px;line-height:1.6;color:var(--muted)}\n.bfg .route-tabs{display:flex;flex-wrap:wrap;gap:8px}\n.bfg .route-tabs button{padding:9px 16px;border:1.5px solid var(--line);border-radius:999px;background:#fff;font:600 13px Montserrat,sans-serif;color:var(--purple-d);cursor:pointer}\n.bfg .route-tabs button[aria-selected=\"true\"]{background:var(--purple-d);border-color:var(--purple-d);color:#fff}\n.bfg .route-view{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px}\n.bfg .route-view[hidden]{display:none}\n.bfg .route-view 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});\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33e576ac e-flex e-con-boxed e-con e-child\" data-id=\"33e576ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a5518 bfg-pill elementor-widget elementor-widget-heading\" data-id=\"34a5518\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">OMNIBEES \u00b7 Guia estrat\u00e9gico para hotelaria<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Edi\u00e7\u00e3o 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ced917 bfg-hero-title elementor-widget elementor-widget-heading\" data-id=\"52ced917\" 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class=\"elementor-element elementor-element-5642c3ab e-con-full bfg-side e-flex e-con e-child\" data-id=\"5642c3ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a70255f bfg-toc-widget elementor-widget elementor-widget-html\" data-id=\"4a70255f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<button class=\"bfg-toc-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"bfg-toc\">\n  <svg viewBox=\"0 0 24 24\" width=\"18\" height=\"18\" aria-hidden=\"true\"><path d=\"M4 6h16M4 12h16M4 18h10\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\"\/><\/svg>Sum\u00e1rio<\/button>\n<nav class=\"bfg-toc\" id=\"bfg-toc\" aria-label=\"Sum\u00e1rio\">\n  <div class=\"toc-head\"><span>Sum\u00e1rio<\/span><b>2026<\/b><button class=\"bfg-toc-close\" type=\"button\" aria-label=\"Fechar\">\u00d7<\/button><\/div>\n  <div class=\"toc-progress\" aria-hidden=\"true\"><i><\/i><\/div>\n  \n    <details class=\"toc-group\" data-part=\"1\" open>\n      <summary class=\"toc-part\"><span>Parte 01<\/span>O mercado e o viajante<i aria-hidden=\"true\">+<\/i><\/summary>\n      <a class=\"toc-overview\" href=\"#parte-1\">Vis\u00e3o geral da parte<\/a>\n      <ol><li><a href=\"#capitulo-01\"><span>01<\/span>A Black Friday brasileira em 2026<\/a><\/li><li><a href=\"#capitulo-02\"><span>02<\/span>A disputa pela carteira e pelo tempo<\/a><\/li><li><a href=\"#capitulo-03\"><span>03<\/span>Viagens na cesta de compras<\/a><\/li><li><a href=\"#capitulo-04\"><span>04<\/span>A jornada de viagens na era da IA<\/a><\/li><\/ol>\n    <\/details>\n    <details class=\"toc-group\" data-part=\"2\">\n      <summary class=\"toc-part\"><span>Parte 02<\/span>O que a Black Friday revela sobre a hotelaria<i aria-hidden=\"true\">+<\/i><\/summary>\n      <a class=\"toc-overview\" href=\"#parte-2\">Vis\u00e3o geral da parte<\/a>\n      <ol><li><a href=\"#capitulo-05\"><span>05<\/span>Reserva agora e hospedagem depois<\/a><\/li><li><a href=\"#capitulo-06\"><span>06<\/span>A curva de demanda da Black Friday<\/a><\/li><li><a href=\"#capitulo-07\"><span>07<\/span>Volume e qualidade da receita<\/a><\/li><li><a href=\"#capitulo-08\"><span>08<\/span>Estrat\u00e9gia por perfil de hotel<\/a><\/li><\/ol>\n    <\/details>\n    <details class=\"toc-group\" data-part=\"3\">\n      <summary class=\"toc-part\"><span>Parte 03<\/span>O playbook da campanha<i aria-hidden=\"true\">+<\/i><\/summary>\n      <a class=\"toc-overview\" href=\"#parte-3\">Vis\u00e3o geral da parte<\/a>\n      <ol><li><a href=\"#capitulo-09\"><span>09<\/span>Construa audi\u00eancia antes do desconto<\/a><\/li><li><a href=\"#capitulo-10\"><span>10<\/span>Ambientes abertos, capturados, fechados e transacionais<\/a><\/li><li><a href=\"#capitulo-11\"><span>11<\/span>Exclusividade, benef\u00edcios, fidelidade e cashback<\/a><\/li><li><a href=\"#capitulo-12\"><span>12<\/span>Um card\u00e1pio de ofertas para a Black Friday<\/a><\/li><li><a href=\"#capitulo-13\"><span>13<\/span>A reserva abre uma nova janela de receita<\/a><\/li><li><a href=\"#capitulo-14\"><span>14<\/span>Todo o mercado estar\u00e1 vendendo<\/a><\/li><li><a href=\"#capitulo-15\"><span>15<\/span>A estrat\u00e9gia de portf\u00f3lio de canais<\/a><\/li><li><a href=\"#capitulo-16\"><span>16<\/span>Como aproveitar o investimento dos canais<\/a><\/li><\/ol>\n    <\/details>\n    <details class=\"toc-group\" data-part=\"4\">\n      <summary class=\"toc-part\"><span>Parte 04<\/span>Como operar com clareza e seguran\u00e7a<i aria-hidden=\"true\">+<\/i><\/summary>\n      <a class=\"toc-overview\" href=\"#parte-4\">Vis\u00e3o geral da parte<\/a>\n      <ol><li><a href=\"#capitulo-17\"><span>17<\/span>Como tornar hotel e ofertas compreens\u00edveis para a IA<\/a><\/li><li><a href=\"#capitulo-18\"><span>18<\/span>Marketing, reservas e agente de IA na mesma pol\u00edtica<\/a><\/li><li><a href=\"#capitulo-19\"><span>19<\/span>Como vender mais sem abrir a porta para a fraude<\/a><\/li><li><a href=\"#capitulo-20\"><span>20<\/span>O plano da prepara\u00e7\u00e3o ao p\u00f3s-campanha<\/a><\/li><\/ol>\n    <\/details>\n  <div class=\"toc-tools\"><a href=\"#como-ler\">Percursos de leitura<\/a><a href=\"#sinais-dados\">Dados-chave BF 2025<\/a><a href=\"#diagnostico\">Diagn\u00f3stico de prontid\u00e3o<\/a><a href=\"#capacidades\">Mapa de capacidades<\/a><a href=\"#comando\">Comando di\u00e1rio<\/a><a href=\"#solucoes\">Produtos e solu\u00e7\u00f5es<\/a><a href=\"#fontes\">Bibliografia e fontes<\/a><\/div>\n<\/nav>\n<div class=\"bfg-toc-backdrop\" hidden><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58d719a9 e-con-full bfg-main e-flex e-con e-child\" data-id=\"58d719a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-6ba29a6f e-con-full bfg-block bfg-como-ler e-flex e-con e-child\" data-id=\"6ba29a6f\" data-element_type=\"container\" data-e-type=\"container\" id=\"como-ler\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d856cb4 elementor-widget elementor-widget-html\" data-id=\"7d856cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<header><span class=\"eyebrow\">Escolha seu percurso<\/span><h2>Um estudo, tr\u00eas formas de usar<\/h2><p>Os percursos levam ao mesmo conte\u00fado por necessidades diferentes. N\u00e3o h\u00e1 vers\u00f5es resumidas repetidas ao longo da p\u00e1gina.<\/p><\/header>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e709c elementor-widget elementor-widget-html\" data-id=\"24e709c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"reading-path-grid\"><a class=\"reading-path\" href=\"#sinais-dados\"><span>01<\/span><div><strong>Resumo em 5 minutos<\/strong><p>Comece pelos tr\u00eas n\u00fameros da capa e pelos tr\u00eas sinais complementares.<\/p><small>Ver resumo <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/small><\/div><\/a><a class=\"reading-path\" href=\"#sumario\"><span>02<\/span><div><strong>Estudo completo<\/strong><p>Siga a narrativa do mercado ao plano de execu\u00e7\u00e3o para a Black Friday 2026.<\/p><small>Abrir o \u00edndice <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/small><\/div><\/a><a class=\"reading-path\" href=\"#diagnostico\"><span>03<\/span><div><strong>Diagn\u00f3stico e plano de a\u00e7\u00e3o<\/strong><p>Avalie a prontid\u00e3o do hotel e transforme lacunas em prioridades.<\/p><small>Fazer diagn\u00f3stico <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/small><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b02594d e-con-full bfg-block bfg-abertura e-flex e-con e-child\" data-id=\"6b02594d\" data-element_type=\"container\" data-e-type=\"container\" id=\"abertura\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eefc46d bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"3eefc46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Abertura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9ac142 elementor-widget elementor-widget-heading\" data-id=\"4a9ac142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uma Black Friday que come\u00e7a antes do desconto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5584ae bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"4e5584ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">00<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6317a80f bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"6317a80f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na Black Friday, o hotel n\u00e3o disputa apenas uma reserva. Disputa uma parcela da carteira do consumidor e um espa\u00e7o no calend\u00e1rio de uma viagem que poder\u00e1 acontecer semanas ou meses depois.<\/p><p>Essa diferen\u00e7a muda a estrat\u00e9gia. O varejo entrega grande parte do que vende logo ap\u00f3s a compra. A hotelaria vende hoje uma promessa futura de hospedagem, experi\u00eancia, alimenta\u00e7\u00e3o ou descanso. Entre o pagamento e o consumo existem disponibilidade, pol\u00edticas, atendimento, altera\u00e7\u00e3o, cancelamento e muitas oportunidades de aumentar ou perder receita.<\/p><p>Em 2026, outra camada passou a influenciar essa decis\u00e3o. O consumidor j\u00e1 utiliza IA para pesquisar, validar e comparar compras. Nas viagens, ela reduz o esfor\u00e7o entre uma ideia vaga e uma lista de destinos, hot\u00e9is e condi\u00e7\u00f5es. Uma boa oferta precisa ser entendida por dois p\u00fablicos. A pessoa precisa desej\u00e1-la e confiar nela. Os sistemas precisam encontr\u00e1-la, interpret\u00e1-la e explic\u00e1-la corretamente.<\/p><p>A tecnologia n\u00e3o corrige uma pol\u00edtica comercial confusa. Uma campanha privada pode preservar tarifas e estoque em um ambiente fechado, desde que uma p\u00e1gina p\u00fablica explique quem participa, at\u00e9 quando o cadastro fica aberto, quando a oferta ser\u00e1 liberada e o que o cadastro efetivamente garante. Marketing, reservas, motor, pagamento e agente de IA precisam repetir a mesma regra.<\/p><p>A leitura segue uma sequ\u00eancia \u00fanica. Come\u00e7a pelo mercado e pelo comportamento de viagem, passa pelos dados Omnibees da Black Friday 2025 e transforma os sinais encontrados em oferta, canais, opera\u00e7\u00e3o, prote\u00e7\u00e3o financeira e um plano de execu\u00e7\u00e3o.<\/p><blockquote class=\"thesis\"><p>Tese central<\/p><p>Na Black Friday, o hotel disputa carteira e tempo. Na era da IA, sua oferta precisa ser desejada pelo viajante, compreendida pelos sistemas e executada sem dist\u00e2ncia entre promessa e entrega.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a8b130 e-con-full bfg-block bfg-sinais-dados e-flex e-con e-child\" data-id=\"8a8b130\" data-element_type=\"container\" data-e-type=\"container\" id=\"sinais-dados\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64662b46 elementor-widget elementor-widget-html\" data-id=\"64662b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<header class=\"signals-heading\"><div><span class=\"eyebrow\">Al\u00e9m dos n\u00fameros da capa<\/span><h2>Tr\u00eas sinais que completam o diagn\u00f3stico<\/h2><\/div><p>Qualidade da venda, desenho da oferta e recupera\u00e7\u00e3o mostram onde a campanha precisa ganhar precis\u00e3o.<\/p><\/header>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ffe78 elementor-widget elementor-widget-html\" data-id=\"f5ffe78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"signal-grid\"> <article class=\"signal-card is-ratio\"> <span>01 \u00b7 Qualidade<\/span> <strong>menos de 3 em cada 10<\/strong> <small class=\"signal-exact\">28,9% em 180 dias; esperado: 32,2%<\/small> <h3>reservas foram canceladas<\/h3> <p>Compare vendas com anteced\u00eancia equivalente.<\/p> <\/article> <article class=\"signal-card\"> <span>02 \u00b7 Oferta<\/span> <strong>24,6%<\/strong> <h3>desconto m\u00e9dio na semana BF<\/h3> <p>Combine pre\u00e7o, mec\u00e2nica e flexibilidade com inten\u00e7\u00e3o.<\/p> <\/article> <article class=\"signal-card is-ratio\"> <span>03 \u00b7 Recupera\u00e7\u00e3o<\/span> <strong>1 em cada 2<\/strong> <small class=\"signal-exact\">51,0% dos carrinhos na sexta<\/small> <h3>carrinhos n\u00e3o virou reserva<\/h3> <p>Planeje o p\u00f3s-BF antes de abrir a campanha.<\/p> <\/article><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fcc0b0f e-con-full bfg-block bfg-sumario e-flex e-con e-child\" data-id=\"5fcc0b0f\" data-element_type=\"container\" data-e-type=\"container\" id=\"sumario\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30a59826 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"30a59826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mapa de leitura<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c07eb4 elementor-widget elementor-widget-heading\" data-id=\"66c07eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do mercado \u00e0 execu\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc8d0fa bfg-lead elementor-widget elementor-widget-heading\" data-id=\"4cc8d0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Quatro partes conduzem a leitura do comportamento do consumidor ao playbook do hotel.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-480d754c elementor-widget elementor-widget-html\" data-id=\"480d754c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"contents-grid\"><section class=\"toc-part part-1\"><span>Parte 01<\/span><h3>O mercado e o viajante<\/h3><ol><li><a href=\"#capitulo-01\"><span>01<\/span>A Black Friday brasileira em 2026 <\/a><\/li><li><a href=\"#capitulo-02\"><span>02<\/span>A disputa pela carteira e pelo tempo <\/a><\/li><li><a href=\"#capitulo-03\"><span>03<\/span>Viagens na cesta de compras <\/a><\/li><li><a href=\"#capitulo-04\"><span>04<\/span>A jornada de viagens na era da IA <\/a><\/li><\/ol><\/section><section class=\"toc-part part-2\"><span>Parte 02<\/span><h3>O que a Black Friday revela sobre a hotelaria<\/h3><ol><li><a href=\"#capitulo-05\"><span>05<\/span>Reserva agora e hospedagem depois <\/a><\/li><li><a href=\"#capitulo-06\"><span>06<\/span>A curva de demanda da Black Friday <\/a><\/li><li><a href=\"#capitulo-07\"><span>07<\/span>Volume e qualidade da receita <\/a><\/li><li><a href=\"#capitulo-08\"><span>08<\/span>Estrat\u00e9gia por perfil de hotel <\/a><\/li><\/ol><\/section><section class=\"toc-part part-3\"><span>Parte 03<\/span><h3>O playbook da campanha<\/h3><ol><li><a href=\"#capitulo-09\"><span>09<\/span>Construa audi\u00eancia antes do desconto <\/a><\/li><li><a href=\"#capitulo-10\"><span>10<\/span>Ambientes abertos, capturados, fechados e transacionais <\/a><\/li><li><a href=\"#capitulo-11\"><span>11<\/span>Exclusividade, benef\u00edcios, fidelidade e cashback <\/a><\/li><li><a href=\"#capitulo-12\"><span>12<\/span>Um card\u00e1pio de ofertas para a Black Friday <\/a><\/li><li><a href=\"#capitulo-13\"><span>13<\/span>A reserva abre uma nova janela de receita <\/a><\/li><li><a href=\"#capitulo-14\"><span>14<\/span>Todo o mercado estar\u00e1 vendendo <\/a><\/li><li><a href=\"#capitulo-15\"><span>15<\/span>A estrat\u00e9gia de portf\u00f3lio de canais <\/a><\/li><li><a href=\"#capitulo-16\"><span>16<\/span>Como aproveitar o investimento dos canais <\/a><\/li><\/ol><\/section><section class=\"toc-part part-4\"><span>Parte 04<\/span><h3>Como operar com clareza e seguran\u00e7a<\/h3><ol><li><a href=\"#capitulo-17\"><span>17<\/span>Como tornar hotel e ofertas compreens\u00edveis para a IA <\/a><\/li><li><a href=\"#capitulo-18\"><span>18<\/span>Marketing, reservas e agente de IA na mesma pol\u00edtica <\/a><\/li><li><a href=\"#capitulo-19\"><span>19<\/span>Como vender mais sem abrir a porta para a fraude <\/a><\/li><li><a href=\"#capitulo-20\"><span>20<\/span>O plano da prepara\u00e7\u00e3o ao p\u00f3s-campanha <\/a><\/li><\/ol><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35edc6e7 e-con-full bfg-part e-flex e-con e-child\" data-id=\"35edc6e7\" data-element_type=\"container\" data-e-type=\"container\" id=\"parte-1\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631f0cc0 elementor-widget elementor-widget-html\" data-id=\"631f0cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"part-inner\"><div class=\"part-art\" aria-hidden=\"true\"><span>01<\/span><i><\/i><i><\/i><\/div><div class=\"part-copy\"> <span class=\"eyebrow\">Parte 01 \u00b7 4 cap\u00edtulos<\/span> <h2>O mercado e o viajante<\/h2> <p class=\"part-question\">Como a Black Friday entrou na jornada de compra de viagens<\/p> <p class=\"part-summary\">O comportamento do consumidor brasileiro, a disputa pelo or\u00e7amento e a descoberta de viagens com IA.<\/p> <nav class=\"part-chapters\" aria-label=\"Cap\u00edtulos da parte 1\"><a href=\"#capitulo-01\"><span>01<\/span>A Black Friday brasileira em 2026<\/a><a href=\"#capitulo-02\"><span>02<\/span>A disputa pela carteira e pelo tempo<\/a><a href=\"#capitulo-03\"><span>03<\/span>Viagens na cesta de compras<\/a><a href=\"#capitulo-04\"><span>04<\/span>A jornada de viagens na era da IA<\/a><\/nav> <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a68c e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"b2a68c\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-01\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3cb81f9f e-con-full e-flex e-con e-child\" data-id=\"3cb81f9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-697e6280 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"697e6280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f2768a4 e-con-full e-flex e-con e-child\" data-id=\"7f2768a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55763f78 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"55763f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 01<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5550d4 elementor-widget elementor-widget-heading\" data-id=\"7b5550d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Black Friday brasileira em 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc3ba3e elementor-widget elementor-widget-html\" data-id=\"1bc3ba3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>O planejamento come\u00e7a antes de novembro. A confian\u00e7a na oferta pesa tanto quanto a inten\u00e7\u00e3o de compra.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ade272 elementor-widget elementor-widget-html\" data-id=\"32ade272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"data-story\" aria-labelledby=\"data-story-01\"> <header class=\"data-story-head\"> <div><span class=\"eyebrow\">O que os dados Omnibees mostram<\/span><small>Black Friday 2025<\/small><\/div> <div><h4 id=\"data-story-01\">A demanda cresceu. A sexta elevou a r\u00e9gua.<\/h4><p>Na base Omnibees, o avan\u00e7o apareceu em reservas e, com mais for\u00e7a, em receita. A sexta-feira concentrou o pico da semana.<\/p><\/div> <\/header> <div class=\"data-story-metrics\"> <article class=\"data-story-metric\"> <strong>+15,0%<\/strong> <span>reservas vs. BF 2024<\/span> <small>semana de 23 a 29\/11<\/small> <\/article> <article class=\"data-story-metric\"> <strong>+21,6%<\/strong> <span>receita vs. BF 2024<\/span> <small>valor de venda registrado<\/small> <\/article> <article class=\"data-story-metric is-ratio\"> <strong>3 em cada 10<\/strong> <span>reservas ocorreram na sexta<\/span> <small>30,1% do total da semana<\/small> <\/article> <article class=\"data-story-metric\"> <strong>+9,8%<\/strong> <span>entre hot\u00e9is compar\u00e1veis<\/span> <small>mesma base nos dois anos<\/small> <\/article><\/div> <aside class=\"data-story-action\"><span>Leitura para 2026<\/span><p>Planeje capacidade, atendimento e m\u00eddia para uma semana inteira, mas dimensione a sexta como um evento operacional pr\u00f3prio.<\/p><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f762f00 elementor-widget elementor-widget-html\" data-id=\"f762f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"evidence-spotlight\" aria-labelledby=\"evidence-01-title\"> <header class=\"evidence-heading\"> <div><span class=\"eyebrow\">Evid\u00eancia em destaque<\/span><small>Sinais de compra \u00b7 Brasil \u00b7 2026<\/small><\/div> <div><h4 id=\"evidence-01-title\">Inten\u00e7\u00e3o existe. A confian\u00e7a decide.<\/h4><p>Os estudos mostram um consumidor preparado, mas exigente: pre\u00e7o percebido, anteced\u00eancia e clareza disputam a decis\u00e3o.<\/p><\/div> <\/header> <div class=\"evidence-visual\" role=\"img\" aria-label=\"47%: declaram inten\u00e7\u00e3o de compra; 80%: condicionam a compra a um pre\u00e7o realmente menor; 48%: j\u00e1 chegam com uma lista pronta; 44%: pesquisam antecipadamente\"> <div class=\"evidence-axis\"><span>0%<\/span><span>100%<\/span><\/div> <div class=\"evidence-bars\"> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>47%<\/strong><span>declaram inten\u00e7\u00e3o de compra<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:47%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>80%<\/strong><span>condicionam a compra a um pre\u00e7o realmente menor<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:80%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>48%<\/strong><span>j\u00e1 chegam com uma lista pronta<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:48%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>44%<\/strong><span>pesquisam antecipadamente<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:44%\"><\/i><\/div> <\/div><\/div> <\/div> <div class=\"evidence-facts\"><div><strong>5,5<\/strong><span>categorias de interesse, em m\u00e9dia<\/span><\/div><div><strong>+9%<\/strong><span>avan\u00e7o do e-commerce na Black Friday 2025<\/span><\/div><div><strong>R$ 10,19 bi<\/strong><span>faturamento estimado no e-commerce em 2025<\/span><\/div><div><strong>+7,8%<\/strong><span>crescimento sobre o ano anterior<\/span><\/div><\/div> <footer class=\"evidence-footer\"> <nav class=\"evidence-sources\" aria-label=\"Fontes do quadro\"><a href=\"#fonte-1\"><span>01<\/span>Globo Ads<\/a><a href=\"#fonte-2\"><span>02<\/span>Google<\/a><a href=\"#fonte-4\"><span>04<\/span>Cielo<\/a><a href=\"#fonte-5\"><span>05<\/span>Confi Neotrust<\/a><\/nav> <p>Resultados de pesquisas distintas e per\u00edodos diferentes. Os dados contextualizam a campanha; n\u00e3o constituem proje\u00e7\u00e3o autom\u00e1tica para 2026.<\/p> <\/footer> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da889b4 elementor-widget elementor-widget-html\" data-id=\"5da889b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea6b7e9 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"7ea6b7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Black Friday deixou de ser um \u00fanico dia. Para o consumidor, ela come\u00e7a quando a primeira lista \u00e9 montada, quando uma compara\u00e7\u00e3o \u00e9 salva ou quando uma marca passa a ser acompanhada. Para o hotel, isso significa que a campanha come\u00e7a antes da abertura da tarifa promocional. Quem entra tarde disputa apenas o clique mais caro e o invent\u00e1rio que restou.<\/p><p class=\"sourced\">As pesquisas que abrem este estudo apontam um consumidor disposto a comprar, que monta listas e pesquisa com anteced\u00eancia, mas s\u00f3 avan\u00e7a quando reconhece uma vantagem real. O desempenho do com\u00e9rcio eletr\u00f4nico em 2025 refor\u00e7a a escala da disputa digital. Os indicadores completos est\u00e3o no quadro a seguir e servem como contexto, n\u00e3o como proje\u00e7\u00e3o autom\u00e1tica para 2026. <a class=\"citation\" href=\"#fonte-1\" aria-label=\"Ver fonte 1\">1<\/a> <a class=\"citation\" href=\"#fonte-2\" aria-label=\"Ver fonte 2\">2<\/a> <a class=\"citation\" href=\"#fonte-4\" aria-label=\"Ver fonte 4\">4<\/a> <a class=\"citation\" href=\"#fonte-5\" aria-label=\"Ver fonte 5\">5<\/a><\/p><p>Para a hotelaria, o risco de come\u00e7ar pela oferta \u00e9 esquecer tudo o que precisa existir antes dela: p\u00fablico priorit\u00e1rio, calend\u00e1rio, pol\u00edtica, landing page, conte\u00fado, segmenta\u00e7\u00e3o, capacidade de atendimento, motor, pagamento, invent\u00e1rio por canal e plano de conting\u00eancia. O desconto \u00e9 uma decis\u00e3o dentro desse sistema, n\u00e3o o ponto de partida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-278dcb30 elementor-widget elementor-widget-html\" data-id=\"278dcb30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Prepare antes de abrir a oferta<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Defina at\u00e9 D menos 90 qual resultado a campanha deve produzir: caixa, ocupa\u00e7\u00e3o futura, base pr\u00f3pria, receita adicional, participa\u00e7\u00e3o do canal direto ou combina\u00e7\u00e3o desses objetivos.<\/p><\/li><li><span>02<\/span><p>Organize at\u00e9 D menos 60 uma audi\u00eancia identific\u00e1vel, com consentimento e segmenta\u00e7\u00e3o suficientes para diferenciar fam\u00edlias, casais, corporativo, lazer, h\u00f3spedes anteriores e novos interessados.<\/p><\/li><li><span>03<\/span><p>Feche at\u00e9 D menos 30 oferta, invent\u00e1rio, regras, p\u00e1ginas, mensagens, canais, meios de pagamento, atendimento e testes de carga.<\/p><\/li><li><span>04<\/span><p>Use os n\u00fameros do mercado como contexto e compare o resultado com a linha de base do pr\u00f3prio hotel; desempenho passado \u00e9 refer\u00eancia, nunca garantia.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d70f2a4 elementor-widget elementor-widget-html\" data-id=\"5d70f2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Calend\u00e1rio m\u00ednimo da campanha<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 1\"><table><thead><tr><th scope=\"col\">Momento<\/th><th scope=\"col\">Pergunta do hotel<\/th><th scope=\"col\">Entrega m\u00ednima<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">D menos 90<\/th><td>O que queremos mover<\/td><td>Objetivo, p\u00fablico, calend\u00e1rio e respons\u00e1veis<\/td><\/tr><tr><th scope=\"row\">D menos 60<\/th><td>Quem precisa desejar a oferta<\/td><td>Base, landing page, conte\u00fado e captura<\/td><\/tr><tr><th scope=\"row\">D menos 30<\/th><td>A opera\u00e7\u00e3o consegue cumprir<\/td><td>Invent\u00e1rio, regras, motor, pagamento e testes<\/td><\/tr><tr><th scope=\"row\">D menos 7<\/th><td>O que pode falhar no pico<\/td><td>War room, limites, alertas e conting\u00eancia<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a44d40e elementor-widget elementor-widget-html\" data-id=\"7a44d40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Inten\u00e7\u00e3o capturada<\/li><li>Cadastros v\u00e1lidos<\/li><li>Custo por cadastro<\/li><li>Receita l\u00edquida<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608f8d53 elementor-widget elementor-widget-html\" data-id=\"608f8d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Se o desconto fosse proibido, que raz\u00e3o concreta faria o h\u00f3spede entrar na sua campanha antes dos concorrentes?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-728588d1 elementor-widget elementor-widget-html\" data-id=\"728588d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Veja as solu\u00e7\u00f5es que transformam mercado, demanda e desempenho em decis\u00f5es de pre\u00e7o e calend\u00e1rio.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 1\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d75f21 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"25d75f21\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-02\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-100d2c87 e-con-full e-flex e-con e-child\" data-id=\"100d2c87\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4a5621 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"6d4a5621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6204102f e-con-full e-flex e-con e-child\" data-id=\"6204102f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69441541 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"69441541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 01<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72917e85 elementor-widget elementor-widget-heading\" data-id=\"72917e85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A disputa pela carteira e pelo tempo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57956bc8 elementor-widget elementor-widget-html\" data-id=\"57956bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Uma oferta hoteleira compete pelo or\u00e7amento de hoje e por uma viagem que poder\u00e1 acontecer meses depois.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3e9615 elementor-widget elementor-widget-html\" data-id=\"6e3e9615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"data-story\" aria-labelledby=\"data-story-02\"> <header class=\"data-story-head\"> <div><span class=\"eyebrow\">O que os dados Omnibees mostram<\/span><small>Black Friday 2025<\/small><\/div> <div><h4 id=\"data-story-02\">Na Black Friday, o hotel vende calend\u00e1rio.<\/h4><p>A compra acontece no pico promocional, mas a hospedagem se espalha por muitos meses. Flexibilidade e prote\u00e7\u00e3o de invent\u00e1rio precisam caminhar juntas.<\/p><\/div> <\/header> <div class=\"data-story-metrics\"> <article class=\"data-story-metric\"> <strong>95 dias<\/strong> <span>anteced\u00eancia mediana<\/span> <small>resto do ano: 28 dias<\/small> <\/article> <article class=\"data-story-metric\"> <strong>186+<\/strong> <span>dias no quartil superior<\/span> <small>uma em cada quatro vendas<\/small> <\/article> <article class=\"data-story-metric\"> <strong>56,3%<\/strong> <span>fora da alta temporada<\/span> <small>m\u00e9dia e baixa somadas<\/small> <\/article> <article class=\"data-story-metric\"> <strong>22,4%<\/strong> <span>n\u00e3o reembols\u00e1vel<\/span> <small>resto do ano: 21,8%<\/small> <\/article><\/div> <aside class=\"data-story-action\"><span>Leitura para 2026<\/span><p>Defina datas-alvo, prote\u00e7\u00e3o de alta temporada e benef\u00edcios por anteced\u00eancia antes de decidir o percentual de desconto.<\/p><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bebf15d elementor-widget elementor-widget-html\" data-id=\"4bebf15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-242126ae bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"242126ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na Black Friday, um hotel n\u00e3o concorre apenas com outros hot\u00e9is. Concorre com eletr\u00f4nicos, moda, educa\u00e7\u00e3o, servi\u00e7os, assinaturas e todas as despesas que tentam ocupar a mesma parcela da carteira. A viagem ainda adiciona uma segunda disputa: o consumidor precisa decidir quando viajar, por quanto tempo, com quem e sob quais condi\u00e7\u00f5es.<\/p><p>Essa combina\u00e7\u00e3o entre carteira e tempo explica por que uma tarifa baixa n\u00e3o resolve tudo. Uma oferta pode ser atraente e ainda perder a venda porque exige datas r\u00edgidas, pagamento integral, prazo curto de uso ou uma decis\u00e3o que o viajante ainda n\u00e3o consegue tomar. Em sentido oposto, flexibilidade sem clareza pode aumentar cancelamentos, bloquear capacidade futura e destruir a margem que a campanha pretendia proteger.<\/p><p>A hotelaria possui uma vantagem que outras categorias n\u00e3o t\u00eam na mesma intensidade: pode vender hoje uma experi\u00eancia futura, um cr\u00e9dito, um benef\u00edcio, um upgrade ou um relacionamento que ser\u00e1 consumido depois. Essa vantagem s\u00f3 existe quando o produto combina compromisso suficiente para gerar receita com flexibilidade suficiente para reduzir a ansiedade da decis\u00e3o.<\/p><p>Por isso, a oferta deve responder a duas perguntas separadas. Primeiro: quanto do or\u00e7amento o consumidor precisa comprometer agora. Segundo: quanto da viagem ele precisa definir agora. O desenho mais adequado depende do perfil do hotel, da previsibilidade da demanda, do calend\u00e1rio e da capacidade de operar altera\u00e7\u00f5es e resgates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4a1bd2 elementor-widget elementor-widget-html\" data-id=\"6a4a1bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Desenhe o produto para o tempo da decis\u00e3o<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Classifique cada oferta pelo valor que precisa ser pago agora e pelo n\u00edvel de defini\u00e7\u00e3o de datas exigido no momento da compra.<\/p><\/li><li><span>02<\/span><p>Crie pelo menos uma alternativa para quem deseja garantir valor sem definir todos os detalhes da viagem.<\/p><\/li><li><span>03<\/span><p>Explicite validade, bloqueios, pol\u00edtica de altera\u00e7\u00e3o, diferen\u00e7a tarif\u00e1ria, titularidade e capacidade por data.<\/p><\/li><li><span>04<\/span><p>Simule o efeito da campanha sobre feriados, alta temporada e datas em que o hotel j\u00e1 venderia sem incentivo.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b3c446 elementor-widget elementor-widget-html\" data-id=\"77b3c446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Formatos de oferta<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 2\"><table><thead><tr><th scope=\"col\">Produto<\/th><th scope=\"col\">Compromisso agora<\/th><th scope=\"col\">Quando funciona melhor<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Reserva datada<\/th><td>Alto<\/td><td>Demanda definida e capacidade dispon\u00edvel<\/td><\/tr><tr><th scope=\"row\">Tarifa flex\u00edvel<\/th><td>M\u00e9dio<\/td><td>Cliente conhece o per\u00edodo mas quer prote\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Cr\u00e9dito ou gift card<\/th><td>Financeiro agora e data depois<\/td><td>Compra para presente ou viagem ainda aberta<\/td><\/tr><tr><th scope=\"row\">Cadastro para oferta fechada<\/th><td>Baixo<\/td><td>Constru\u00e7\u00e3o de audi\u00eancia antes da venda<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a8d426 elementor-widget elementor-widget-html\" data-id=\"34a8d426\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Anteced\u00eancia<\/li><li>Perman\u00eancia<\/li><li>Receita por data de hospedagem<\/li><li>Altera\u00e7\u00f5es<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3293b1 elementor-widget elementor-widget-html\" data-id=\"6f3293b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Sua oferta facilita uma decis\u00e3o real do viajante ou apenas transfere a incerteza para depois da compra?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbe3802 elementor-widget elementor-widget-html\" data-id=\"1dbe3802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que ajudam a cruzar oportunidade, datas e comportamento da demanda.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 2\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c224373 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"4c224373\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-03\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-718f2497 e-con-full e-flex e-con e-child\" data-id=\"718f2497\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7b3f8 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"3e7b3f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bd5b26a e-con-full e-flex e-con e-child\" data-id=\"3bd5b26a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ef1771 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"29ef1771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 01<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f45cee8 elementor-widget elementor-widget-heading\" data-id=\"f45cee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Viagens na cesta de compras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-115eaf71 elementor-widget elementor-widget-html\" data-id=\"115eaf71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Viagens exigem mais compara\u00e7\u00e3o, confian\u00e7a e planejamento do que categorias comuns do varejo.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-416759ad elementor-widget elementor-widget-html\" data-id=\"416759ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"data-story\" aria-labelledby=\"data-story-03\"> <header class=\"data-story-head\"> <div><span class=\"eyebrow\">O que os dados Omnibees mostram<\/span><small>Black Friday 2025<\/small><\/div> <div><h4 id=\"data-story-03\">A estadia \u00e9 mais longa e mais familiar.<\/h4><p>A Black Friday concentrou estadias mais longas e maior presen\u00e7a de fam\u00edlias do que a m\u00e9dia anual. \u00c9 um sinal para vender a viagem, n\u00e3o apenas a di\u00e1ria.<\/p><\/div> <\/header> <div class=\"data-story-metrics\"> <article class=\"data-story-metric\"> <strong>4 noites<\/strong> <span>estadia mediana<\/span> <small>m\u00e9dia anual: 3 noites<\/small> <\/article> <article class=\"data-story-metric is-ratio\"> <strong>4 em cada 10<\/strong> <span>reservas inclu\u00edram crian\u00e7as<\/span> <small>40,4%; ano: 27,8%<\/small> <\/article><\/div> <aside class=\"data-story-action\"><span>Leitura para 2026<\/span><p>Construa criativos e p\u00e1ginas para decis\u00f5es familiares, mostrando valor total, configura\u00e7\u00e3o de quartos, alimenta\u00e7\u00e3o, lazer e regras de uso.<\/p><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342fd0c1 elementor-widget elementor-widget-html\" data-id=\"342fd0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"evidence-spotlight\" aria-labelledby=\"evidence-03-title\"> <header class=\"evidence-heading\"> <div><span class=\"eyebrow\">Evid\u00eancia em destaque<\/span><small>Sinal setorial \u00b7 Black Friday 2025<\/small><\/div> <div><h4 id=\"evidence-03-title\">Viagens j\u00e1 disputam o pico de consumo.<\/h4><p>Turismo e Transporte avan\u00e7aram no per\u00edodo. A hotelaria participa da data, mas precisa competir com uma proposta completa.<\/p><\/div> <\/header> <div class=\"evidence-visual\" role=\"img\" aria-label=\"+8,4%: crescimento de Turismo e Transporte\"> <div class=\"evidence-axis\"><span>0%<\/span><span>10%<\/span><\/div> <div class=\"evidence-bars\"> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>+8,4%<\/strong><span>crescimento de Turismo e Transporte<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:84%\"><\/i><\/div> <\/div><\/div> <\/div> <footer class=\"evidence-footer\"> <nav class=\"evidence-sources\" aria-label=\"Fontes do quadro\"><a href=\"#fonte-4\"><span>04<\/span>Cielo \u00b7 ICVA<\/a><\/nav> <p>Recorte setorial do fim de semana da Black Friday 2025; n\u00e3o representa exclusivamente hospedagem.<\/p> <\/footer> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d09c4 elementor-widget elementor-widget-html\" data-id=\"f9d09c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8bbd17 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"7e8bbd17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viagens entram na Black Friday com uma din\u00e2mica pr\u00f3pria. O consumidor n\u00e3o compara apenas pre\u00e7o. Ele compara destino, datas, deslocamento, composi\u00e7\u00e3o do grupo, clima, avalia\u00e7\u00f5es, pol\u00edtica de cancelamento, alimenta\u00e7\u00e3o, experi\u00eancias e confian\u00e7a no fornecedor. Quanto maior o valor e a anteced\u00eancia, maior a necessidade de reduzir incerteza.<\/p><p class=\"sourced\">O avan\u00e7o de Turismo e Transporte no fim de semana da Black Friday 2025 mostra que viagens j\u00e1 participam do pico de consumo. O recorte \u00e9 setorial e n\u00e3o mede apenas hospedagem, mas refor\u00e7a que o hotel precisa disputar aten\u00e7\u00e3o com uma proposta mais completa do que uma porcentagem de desconto. <a class=\"citation\" href=\"#fonte-4\" aria-label=\"Ver fonte 4\">4<\/a><\/p><p>A oferta hoteleira deve tornar vis\u00edvel aquilo que o viajante precisa imaginar: para quem a experi\u00eancia foi pensada, o que est\u00e1 inclu\u00eddo, quando pode ser usada, como chegar, o que acontece se o plano mudar e qual \u00e9 o pr\u00f3ximo passo. Fotos inspiram, mas a convers\u00e3o depende da combina\u00e7\u00e3o entre desejo e seguran\u00e7a.<\/p><p>Tamb\u00e9m \u00e9 importante distinguir tr\u00eas indicadores que costumam ser misturados. Inten\u00e7\u00e3o mostra o que as pessoas dizem considerar. Pesquisa mostra onde elas investem aten\u00e7\u00e3o. Compra efetiva mostra onde o dinheiro foi gasto. Uma estrat\u00e9gia madura usa os tr\u00eas, mas n\u00e3o apresenta um como se fosse o outro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b04093 elementor-widget elementor-widget-html\" data-id=\"9b04093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Reduza as incertezas da viagem<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Organize a oferta por ocasi\u00e3o de viagem, como f\u00e9rias em fam\u00edlia, escapada a dois, trabalho com lazer, evento, bem-estar ou presente.<\/p><\/li><li><span>02<\/span><p>Mostre o custo total e as condi\u00e7\u00f5es essenciais antes do checkout.<\/p><\/li><li><span>03<\/span><p>D\u00ea ao visitante meios para comparar categorias, benef\u00edcios, datas e pol\u00edticas sem abandonar a jornada.<\/p><\/li><li><span>04<\/span><p>Conecte conte\u00fado de destino, experi\u00eancia do hotel e disponibilidade real.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cefc005 elementor-widget elementor-widget-html\" data-id=\"6cefc005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Barreiras da decis\u00e3o<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 3\"><table><thead><tr><th scope=\"col\">Incerteza do viajante<\/th><th scope=\"col\">Resposta do hotel<\/th><th scope=\"col\">Prova<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">A experi\u00eancia serve para mim<\/th><td>P\u00fablico e ocasi\u00e3o claros<\/td><td>Fotos reais, descri\u00e7\u00e3o e avalia\u00e7\u00f5es<\/td><\/tr><tr><th scope=\"row\">Consigo usar quando quero<\/th><td>Calend\u00e1rio e bloqueios vis\u00edveis<\/td><td>Disponibilidade e regras<\/td><\/tr><tr><th scope=\"row\">O pre\u00e7o vale a pena<\/th><td>Compara\u00e7\u00e3o completa<\/td><td>Inclus\u00f5es, taxas e condi\u00e7\u00f5es<\/td><\/tr><tr><th scope=\"row\">E se meu plano mudar<\/th><td>Pol\u00edtica simples<\/td><td>Altera\u00e7\u00e3o, cancelamento e suporte<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11fa51b9 elementor-widget elementor-widget-html\" data-id=\"11fa51b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Busca por datas<\/li><li>Disponibilidade encontrada<\/li><li>Compara\u00e7\u00e3o de quartos<\/li><li>In\u00edcio de reserva<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f730cce elementor-widget elementor-widget-html\" data-id=\"2f730cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Qual incerteza impede o seu p\u00fablico de transformar desejo de viajar em uma reserva agora?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20875e6b elementor-widget elementor-widget-html\" data-id=\"20875e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Veja como demanda de mercado e desempenho pr\u00f3prio podem orientar a oferta de viagem.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 3\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b4dd62 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"3b4dd62\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-04\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-70598a98 e-con-full e-flex e-con e-child\" data-id=\"70598a98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6da7001a bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"6da7001a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20c73a2e e-con-full e-flex e-con e-child\" data-id=\"20c73a2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ceecea9 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"5ceecea9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 01<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae425d7 elementor-widget elementor-widget-heading\" data-id=\"4ae425d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A jornada de viagens na era da IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83961e0 elementor-widget elementor-widget-html\" data-id=\"83961e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Na jornada assistida por IA, conte\u00fado e atendimento precisam acompanhar pesquisa, compara\u00e7\u00e3o e valida\u00e7\u00e3o em v\u00e1rios ambientes.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327fbeb9 elementor-widget elementor-widget-html\" data-id=\"327fbeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"evidence-spotlight\" aria-labelledby=\"evidence-04-title\"> <header class=\"evidence-heading\"> <div><span class=\"eyebrow\">Evid\u00eancia em destaque<\/span><small>Jornada de compra \u00b7 IA \u00b7 2026<\/small><\/div> <div><h4 id=\"evidence-04-title\">Pesquisa mais r\u00e1pida, decis\u00e3o mais exigente.<\/h4><p>A IA j\u00e1 participa da descoberta e da compara\u00e7\u00e3o. O ganho de velocidade aumenta a necessidade de conte\u00fado claro, verific\u00e1vel e operacionalmente consistente.<\/p><\/div> <\/header> <div class=\"evidence-visual\" role=\"img\" aria-label=\"82%: utilizam IA diariamente; 57%: usam IA na jornada de compra; 77%: relatam decis\u00f5es mais r\u00e1pidas\"> <div class=\"evidence-axis\"><span>0%<\/span><span>100%<\/span><\/div> <div class=\"evidence-bars\"> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>82%<\/strong><span>utilizam IA diariamente<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:82%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>57%<\/strong><span>usam IA na jornada de compra<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:57%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>77%<\/strong><span>relatam decis\u00f5es mais r\u00e1pidas<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:77%\"><\/i><\/div> <\/div><\/div> <\/div> <div class=\"evidence-facts\"><div><strong>65<\/strong><span>pontos de contato, em m\u00e9dia, na jornada de viagem<\/span><\/div><div><strong>+194%<\/strong><span>refer\u00eancias de IA para sites de viagem nos EUA<\/span><\/div><\/div> <footer class=\"evidence-footer\"> <nav class=\"evidence-sources\" aria-label=\"Fontes do quadro\"><a href=\"#fonte-2\"><span>02<\/span>Google<\/a><a href=\"#fonte-10\"><span>10<\/span>McKinsey<\/a><a href=\"#fonte-11\"><span>11<\/span>Adobe<\/a><\/nav> <p>Os 65 pontos de contato s\u00e3o benchmark internacional. O crescimento de 194% refere-se aos Estados Unidos, em maio de 2026.<\/p> <\/footer> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b294145 elementor-widget elementor-widget-html\" data-id=\"7b294145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce94d6f bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"4ce94d6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A jornada de viagens sempre foi fragmentada. Em 2026, ela ganhou mais uma camada. O viajante pode descobrir um destino em um v\u00eddeo, pedir sugest\u00f5es a uma IA, comparar avalia\u00e7\u00f5es, consultar mapas, conversar no WhatsApp, visitar uma OTA, entrar no site do hotel e voltar a pesquisar depois da reserva. A convers\u00e3o \u00e9 o resultado acumulado dessas intera\u00e7\u00f5es.<\/p><p class=\"sourced\">Estudos brasileiros mostram que a IA j\u00e1 participa da pesquisa e acelera decis\u00f5es, sem eliminar a dificuldade de reconhecer uma promo\u00e7\u00e3o realmente vantajosa. Benchmarks internacionais acrescentam duas pistas: a jornada continua distribu\u00edda por muitos pontos de contato e o tr\u00e1fego originado por assistentes cresce, embora ainda exija valida\u00e7\u00e3o e autonomia para concluir a reserva. <a class=\"citation\" href=\"#fonte-2\" aria-label=\"Ver fonte 2\">2<\/a> <a class=\"citation\" href=\"#fonte-10\" aria-label=\"Ver fonte 10\">10<\/a> <a class=\"citation\" href=\"#fonte-11\" aria-label=\"Ver fonte 11\">11<\/a><\/p><p>A interpreta\u00e7\u00e3o correta n\u00e3o \u00e9 que a IA substituiu os canais. Ela se tornou uma nova porta de entrada para uma jornada que continua exigindo site, conte\u00fado, disponibilidade, pol\u00edtica, atendimento e pagamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e2c1fe5 elementor-widget elementor-widget-html\" data-id=\"6e2c1fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Organize conte\u00fado para uma jornada assistida<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Mapeie as perguntas que aparecem antes da escolha, antes do pagamento e depois da reserva.<\/p><\/li><li><span>02<\/span><p>Crie p\u00e1ginas capazes de responder inten\u00e7\u00e3o, p\u00fablico, localiza\u00e7\u00e3o, diferenciais, quartos, experi\u00eancias, pol\u00edticas e meios de pagamento.<\/p><\/li><li><span>03<\/span><p>Garanta continuidade quando a jornada migra de IA ou busca para site, WhatsApp, telefone ou motor.<\/p><\/li><li><span>04<\/span><p>Me\u00e7a origens de tr\u00e1fego emergentes sem atribuir convers\u00e3o \u00e0 IA quando n\u00e3o houver identificador e regra de atribui\u00e7\u00e3o.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3634d8f elementor-widget elementor-widget-html\" data-id=\"3634d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Conte\u00fado ao longo da jornada<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 4\"><table><thead><tr><th scope=\"col\">Etapa<\/th><th scope=\"col\">Pergunta<\/th><th scope=\"col\">Conte\u00fado decisivo<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Inspirar<\/th><td>Que viagem combina comigo<\/td><td>Ocasi\u00f5es, destino e experi\u00eancias<\/td><\/tr><tr><th scope=\"row\">Pesquisar<\/th><td>Quais op\u00e7\u00f5es existem<\/td><td>Localiza\u00e7\u00e3o, quartos, datas e diferenciais<\/td><\/tr><tr><th scope=\"row\">Comparar<\/th><td>Por que este hotel<\/td><td>Valor total, prova, pol\u00edtica e benef\u00edcios<\/td><\/tr><tr><th scope=\"row\">Validar<\/th><td>Posso confiar<\/td><td>Fonte atualizada, contato e confirma\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Reservar<\/th><td>Como concluo<\/td><td>Disponibilidade, pagamento e suporte<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f7e7e6 elementor-widget elementor-widget-html\" data-id=\"11f7e7e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Origem da sess\u00e3o<\/li><li>P\u00e1gina de entrada<\/li><li>Busca de disponibilidade<\/li><li>Convers\u00e3o assistida<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ab198d elementor-widget elementor-widget-html\" data-id=\"63ab198d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Se uma IA resumisse hoje a sua oferta ela explicaria corretamente para quem serve quanto custa e quais condi\u00e7\u00f5es se aplicam?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-398b11b2 elementor-widget elementor-widget-html\" data-id=\"398b11b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Venda direta compreens\u00edvel<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es de website, motor e relacionamento que conectam conte\u00fado \u00e0 reserva.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 4\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70bc9062 e-con-full bfg-part e-flex e-con e-child\" data-id=\"70bc9062\" data-element_type=\"container\" data-e-type=\"container\" id=\"parte-2\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-169e2ac9 elementor-widget elementor-widget-html\" data-id=\"169e2ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"part-inner\"><div class=\"part-art\" aria-hidden=\"true\"><span>02<\/span><i><\/i><i><\/i><\/div><div class=\"part-copy\"> <span class=\"eyebrow\">Parte 02 \u00b7 4 cap\u00edtulos<\/span> <h2>O que a Black Friday revela sobre a hotelaria<\/h2> <p class=\"part-question\">Quando a reserva acontece e que calend\u00e1rio ela ajuda a preencher<\/p> <p class=\"part-summary\">Dados Omnibees sobre emiss\u00e3o, check-in, picos, anteced\u00eancia, perman\u00eancia, cancelamento e perfis de hotel.<\/p> <nav class=\"part-chapters\" aria-label=\"Cap\u00edtulos da parte 2\"><a href=\"#capitulo-05\"><span>05<\/span>Reserva agora e hospedagem depois<\/a><a href=\"#capitulo-06\"><span>06<\/span>A curva de demanda da Black Friday<\/a><a href=\"#capitulo-07\"><span>07<\/span>Volume e qualidade da receita<\/a><a href=\"#capitulo-08\"><span>08<\/span>Estrat\u00e9gia por perfil de hotel<\/a><\/nav> <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5abd4e09 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"5abd4e09\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-05\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-608b7b13 e-con-full e-flex e-con e-child\" data-id=\"608b7b13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e327196 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"3e327196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8e8d07 e-con-full e-flex e-con e-child\" data-id=\"1c8e8d07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ada6e5f bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"2ada6e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 02<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-452ddc2d elementor-widget elementor-widget-heading\" data-id=\"452ddc2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reserva agora e hospedagem depois<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-337edc9d elementor-widget elementor-widget-html\" data-id=\"337edc9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Separar a data da venda da data da hospedagem revela caixa, ocupa\u00e7\u00e3o futura e risco econ\u00f4mico.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ddfee7 elementor-widget elementor-widget-html\" data-id=\"2ddfee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-01\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Mapa entre emiss\u00e3o e check-in<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"interactive-viz\" aria-labelledby=\"viz-G01-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G01-title\">Emiss\u00e3o \u00d7 m\u00eas de check-in<\/h5><p>Cada c\u00e9lula mostra a participa\u00e7\u00e3o no total da janela. O contorno amarelo marca a sexta da Black Friday.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 625 372\" role=\"img\" aria-label=\"Mapa entre dia de emiss\u00e3o e m\u00eas de check-in\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:938px;margin:0 auto\"><text x=\"96\" y=\"15\" text-anchor=\"end\" font-size=\"11\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:400;text-anchor:end\">nov\/25<\/text><text x=\"562\" y=\"15\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 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248);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><rect x=\"542.5\" y=\"309\" width=\"10.5\" height=\"20\" fill=\"#f5f1f8\" style=\"fill:rgb(245, 241, 248);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><text x=\"110.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">01\/11<\/text><text x=\"160.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">05\/11<\/text><text x=\"210.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">09\/11<\/text><text x=\"260.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">13\/11<\/text><text x=\"310.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">17\/11<\/text><text x=\"360.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">21\/11<\/text><text x=\"410.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">25\/11<\/text><text x=\"452\" y=\"347\" text-anchor=\"end\" font-size=\"9.5\" fill=\"#24102e\" font-weight=\"800\" style=\"fill:rgb(36, 16, 46);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:800;text-anchor:end\">28\/11<\/text><text x=\"456.5\" y=\"347\" text-anchor=\"start\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:start\">29\/11<\/text><text x=\"510.25\" y=\"347\" text-anchor=\"middle\" font-size=\"9.5\" fill=\"#716778\" font-weight=\"400\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:400;text-anchor:middle\">03\/12<\/text><rect x=\"441.5\" y=\"0\" width=\"12.5\" height=\"330\" fill=\"none\" stroke=\"#fec437\" stroke-width=\"2\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:2px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><text x=\"452\" y=\"364\" text-anchor=\"end\" font-size=\"9.5\" font-weight=\"800\" fill=\"#24102e\" style=\"fill:rgb(36, 16, 46);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:800;text-anchor:end\">sexta BF<\/text><\/svg><\/div> <div class=\"chart-legend\"><span>Menor<\/span><i class=\"chart-swatch\" style=\"background: rgb(245, 241, 248);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(230, 218, 243);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(208, 187, 234);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(181, 150, 220);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(150, 112, 203);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(122, 79, 187);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i><i class=\"chart-swatch\" style=\"background: rgb(64, 28, 124);\"><\/i><span>Maior concentra\u00e7\u00e3o<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th>Check-in \\ emiss\u00e3o<\/th><th>01\/11<\/th><th>02\/11<\/th><th>03\/11<\/th><th>04\/11<\/th><th>05\/11<\/th><th>06\/11<\/th><th>07\/11<\/th><th>08\/11<\/th><th>09\/11<\/th><th>10\/11<\/th><th>11\/11<\/th><th>12\/11<\/th><th>13\/11<\/th><th>14\/11<\/th><th>15\/11<\/th><th>16\/11<\/th><th>17\/11<\/th><th>18\/11<\/th><th>19\/11<\/th><th>20\/11<\/th><th>21\/11<\/th><th>22\/11<\/th><th>23\/11<\/th><th>24\/11<\/th><th>25\/11<\/th><th>26\/11<\/th><th>27\/11<\/th><th>28\/11<\/th><th>29\/11<\/th><th>30\/11<\/th><th>01\/12<\/th><th>02\/12<\/th><th>03\/12<\/th><th>04\/12<\/th><th>05\/12<\/th><th>06\/12<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">nov\/25<\/th><td>0,73%<\/td><td>0,70%<\/td><td>1,15%<\/td><td>1,16%<\/td><td>1,14%<\/td><td>1,07%<\/td><td>1,06%<\/td><td>0,65%<\/td><td>0,63%<\/td><td>1,05%<\/td><td>1,02%<\/td><td>0,99%<\/td><td>0,92%<\/td><td>0,91%<\/td><td>0,59%<\/td><td>0,57%<\/td><td>0,87%<\/td><td>0,86%<\/td><td>0,86%<\/td><td>0,64%<\/td><td>0,64%<\/td><td>0,48%<\/td><td>0,43%<\/td><td>0,61%<\/td><td>0,54%<\/td><td>0,49%<\/td><td>0,42%<\/td><td>0,42%<\/td><td>0,26%<\/td><td>0,14%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><\/tr><tr><th scope=\"row\">dez\/25<\/th><td>0,30%<\/td><td>0,35%<\/td><td>0,45%<\/td><td>0,51%<\/td><td>0,54%<\/td><td>0,50%<\/td><td>0,49%<\/td><td>0,36%<\/td><td>0,40%<\/td><td>0,54%<\/td><td>0,57%<\/td><td>0,58%<\/td><td>0,56%<\/td><td>0,51%<\/td><td>0,38%<\/td><td>0,43%<\/td><td>0,60%<\/td><td>0,59%<\/td><td>0,57%<\/td><td>0,55%<\/td><td>0,61%<\/td><td>0,44%<\/td><td>0,47%<\/td><td>0,75%<\/td><td>0,80%<\/td><td>0,88%<\/td><td>0,87%<\/td><td>1,19%<\/td><td>0,68%<\/td><td>0,84%<\/td><td>1,31%<\/td><td>1,21%<\/td><td>1,12%<\/td><td>1,02%<\/td><td>1,02%<\/td><td>0,75%<\/td><\/tr><tr><th scope=\"row\">jan\/26<\/th><td>0,17%<\/td><td>0,19%<\/td><td>0,29%<\/td><td>0,30%<\/td><td>0,29%<\/td><td>0,30%<\/td><td>0,40%<\/td><td>0,21%<\/td><td>0,25%<\/td><td>0,31%<\/td><td>0,34%<\/td><td>0,32%<\/td><td>0,30%<\/td><td>0,36%<\/td><td>0,23%<\/td><td>0,26%<\/td><td>0,37%<\/td><td>0,35%<\/td><td>0,32%<\/td><td>0,34%<\/td><td>0,35%<\/td><td>0,29%<\/td><td>0,30%<\/td><td>0,43%<\/td><td>0,47%<\/td><td>0,49%<\/td><td>0,64%<\/td><td>1,13%<\/td><td>0,58%<\/td><td>0,63%<\/td><td>0,56%<\/td><td>0,48%<\/td><td>0,43%<\/td><td>0,42%<\/td><td>0,39%<\/td><td>0,31%<\/td><\/tr><tr><th scope=\"row\">fev\/26<\/th><td>0,09%<\/td><td>0,10%<\/td><td>0,19%<\/td><td>0,17%<\/td><td>0,17%<\/td><td>0,17%<\/td><td>0,28%<\/td><td>0,11%<\/td><td>0,11%<\/td><td>0,17%<\/td><td>0,21%<\/td><td>0,18%<\/td><td>0,18%<\/td><td>0,23%<\/td><td>0,14%<\/td><td>0,14%<\/td><td>0,20%<\/td><td>0,18%<\/td><td>0,19%<\/td><td>0,17%<\/td><td>0,22%<\/td><td>0,15%<\/td><td>0,15%<\/td><td>0,26%<\/td><td>0,29%<\/td><td>0,42%<\/td><td>0,53%<\/td><td>0,95%<\/td><td>0,42%<\/td><td>0,46%<\/td><td>0,37%<\/td><td>0,27%<\/td><td>0,22%<\/td><td>0,20%<\/td><td>0,20%<\/td><td>0,14%<\/td><\/tr><tr><th scope=\"row\">mar\/26<\/th><td>0,06%<\/td><td>0,06%<\/td><td>0,14%<\/td><td>0,14%<\/td><td>0,14%<\/td><td>0,17%<\/td><td>0,29%<\/td><td>0,09%<\/td><td>0,07%<\/td><td>0,13%<\/td><td>0,16%<\/td><td>0,15%<\/td><td>0,17%<\/td><td>0,22%<\/td><td>0,11%<\/td><td>0,10%<\/td><td>0,18%<\/td><td>0,17%<\/td><td>0,16%<\/td><td>0,16%<\/td><td>0,22%<\/td><td>0,13%<\/td><td>0,13%<\/td><td>0,24%<\/td><td>0,27%<\/td><td>0,46%<\/td><td>0,57%<\/td><td>1,10%<\/td><td>0,41%<\/td><td>0,37%<\/td><td>0,26%<\/td><td>0,19%<\/td><td>0,15%<\/td><td>0,12%<\/td><td>0,12%<\/td><td>0,08%<\/td><\/tr><tr><th scope=\"row\">abr\/26<\/th><td>0,04%<\/td><td>0,04%<\/td><td>0,09%<\/td><td>0,08%<\/td><td>0,08%<\/td><td>0,09%<\/td><td>0,16%<\/td><td>0,06%<\/td><td>0,04%<\/td><td>0,07%<\/td><td>0,10%<\/td><td>0,09%<\/td><td>0,12%<\/td><td>0,12%<\/td><td>0,06%<\/td><td>0,05%<\/td><td>0,09%<\/td><td>0,09%<\/td><td>0,11%<\/td><td>0,10%<\/td><td>0,12%<\/td><td>0,09%<\/td><td>0,08%<\/td><td>0,19%<\/td><td>0,18%<\/td><td>0,33%<\/td><td>0,51%<\/td><td>0,90%<\/td><td>0,30%<\/td><td>0,28%<\/td><td>0,19%<\/td><td>0,12%<\/td><td>0,11%<\/td><td>0,08%<\/td><td>0,08%<\/td><td>0,05%<\/td><\/tr><tr><th scope=\"row\">mai\/26<\/th><td>0,03%<\/td><td>0,03%<\/td><td>0,06%<\/td><td>0,06%<\/td><td>0,08%<\/td><td>0,08%<\/td><td>0,18%<\/td><td>0,05%<\/td><td>0,04%<\/td><td>0,07%<\/td><td>0,10%<\/td><td>0,10%<\/td><td>0,12%<\/td><td>0,12%<\/td><td>0,05%<\/td><td>0,04%<\/td><td>0,10%<\/td><td>0,09%<\/td><td>0,10%<\/td><td>0,09%<\/td><td>0,12%<\/td><td>0,08%<\/td><td>0,06%<\/td><td>0,16%<\/td><td>0,20%<\/td><td>0,33%<\/td><td>0,52%<\/td><td>0,88%<\/td><td>0,25%<\/td><td>0,22%<\/td><td>0,13%<\/td><td>0,09%<\/td><td>0,07%<\/td><td>0,05%<\/td><td>0,06%<\/td><td>0,03%<\/td><\/tr><tr><th scope=\"row\">jun\/26<\/th><td>0,02%<\/td><td>0,01%<\/td><td>0,04%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,10%<\/td><td>0,02%<\/td><td>0,01%<\/td><td>0,04%<\/td><td>0,05%<\/td><td>0,05%<\/td><td>0,06%<\/td><td>0,07%<\/td><td>0,03%<\/td><td>0,02%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,06%<\/td><td>0,05%<\/td><td>0,08%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,10%<\/td><td>0,09%<\/td><td>0,22%<\/td><td>0,33%<\/td><td>0,61%<\/td><td>0,18%<\/td><td>0,16%<\/td><td>0,08%<\/td><td>0,05%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">jul\/26<\/th><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,06%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,02%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,06%<\/td><td>0,08%<\/td><td>0,10%<\/td><td>0,18%<\/td><td>0,41%<\/td><td>0,11%<\/td><td>0,09%<\/td><td>0,05%<\/td><td>0,04%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">ago\/26<\/th><td>0,01%<\/td><td>0,01%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,08%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,05%<\/td><td>0,10%<\/td><td>0,11%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,06%<\/td><td>0,06%<\/td><td>0,06%<\/td><td>0,06%<\/td><td>0,07%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,11%<\/td><td>0,10%<\/td><td>0,20%<\/td><td>0,37%<\/td><td>0,58%<\/td><td>0,16%<\/td><td>0,11%<\/td><td>0,08%<\/td><td>0,05%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">set\/26<\/th><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,01%<\/td><td>0,03%<\/td><td>0,10%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,06%<\/td><td>0,07%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,04%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,04%<\/td><td>0,07%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,09%<\/td><td>0,10%<\/td><td>0,17%<\/td><td>0,34%<\/td><td>0,55%<\/td><td>0,14%<\/td><td>0,11%<\/td><td>0,07%<\/td><td>0,04%<\/td><td>0,03%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">out\/26<\/th><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,09%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,05%<\/td><td>0,06%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,03%<\/td><td>0,02%<\/td><td>0,07%<\/td><td>0,03%<\/td><td>0,05%<\/td><td>0,04%<\/td><td>0,03%<\/td><td>0,10%<\/td><td>0,08%<\/td><td>0,17%<\/td><td>0,32%<\/td><td>0,47%<\/td><td>0,12%<\/td><td>0,11%<\/td><td>0,07%<\/td><td>0,04%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,03%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">nov\/26<\/th><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,03%<\/td><td>0,00%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,01%<\/td><td>0,00%<\/td><td>0,01%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,03%<\/td><td>0,04%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,08%<\/td><td>0,06%<\/td><td>0,11%<\/td><td>0,23%<\/td><td>0,31%<\/td><td>0,07%<\/td><td>0,05%<\/td><td>0,03%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,01%<\/td><\/tr><tr><th scope=\"row\">dez\/26<\/th><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,02%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,02%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,05%<\/td><td>0,11%<\/td><td>0,11%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,02%<\/td><td>0,01%<\/td><td>0,00%<\/td><td>0,01%<\/td><td>0,02%<\/td><td>0,00%<\/td><\/tr><tr><th scope=\"row\">2027 ou depois<\/th><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><td>0,00%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section><\/div> <figcaption><p>A emiss\u00e3o se concentra no pico, enquanto o check-in se distribui por muitos meses do calend\u00e1rio futuro.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a996b0 elementor-widget elementor-widget-html\" data-id=\"63a996b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66119cb5 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"66119cb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma venda de Black Friday pode entrar hoje e ocupar um quarto meses depois. Essa dist\u00e2ncia entre cria\u00e7\u00e3o da reserva e consumo \u00e9 uma das diferen\u00e7as mais importantes entre hotelaria e varejo de entrega imediata. O hotel recebe inten\u00e7\u00e3o, compromete capacidade e assume uma promessa que continuar\u00e1 viva at\u00e9 o check-out.<\/p><p>Por isso, o primeiro gr\u00e1fico de resultado n\u00e3o deveria mostrar apenas quanto foi vendido durante a campanha. Ele deveria mostrar para quando foi vendido. Uma campanha pode parecer forte em receita criada e, ao mesmo tempo, concentrar estadias em datas de alta demanda, deslocar vendas que aconteceriam sem incentivo ou acumular cancelamentos que s\u00f3 aparecem semanas depois.<\/p><p>A leitura precisa separar data de cria\u00e7\u00e3o, data de check-in, dura\u00e7\u00e3o, altera\u00e7\u00e3o, cancelamento, pagamento, reembolso e reconhecimento da receita. Tamb\u00e9m precisa distinguir reserva bruta de reserva l\u00edquida. O hotel s\u00f3 consegue avaliar a contribui\u00e7\u00e3o real quando observa a venda depois de um per\u00edodo suficiente para matura\u00e7\u00e3o.<\/p><p>Essa vis\u00e3o muda a decis\u00e3o comercial. Se a campanha antecipa ocupa\u00e7\u00e3o de baixa temporada, melhora previs\u00e3o e traz caixa, pode ter valor mesmo com di\u00e1ria menor. Se apenas transfere demanda de alta procura para uma condi\u00e7\u00e3o mais barata, o volume pode esconder perda de margem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7338245f elementor-widget elementor-widget-html\" data-id=\"7338245f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Leia emiss\u00e3o e hospedagem separadamente<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Construa uma matriz entre dia da reserva e m\u00eas ou semana da hospedagem.<\/p><\/li><li><span>02<\/span><p>Separe reservas criadas, mantidas, canceladas e reembolsadas na data de observa\u00e7\u00e3o.<\/p><\/li><li><span>03<\/span><p>Compare faixas de anteced\u00eancia de 0 a 30, 31 a 60, 61 a 90, 91 a 180 e 181 a 365 dias.<\/p><\/li><li><span>04<\/span><p>Marque feriados, f\u00e9rias, eventos e datas em que a demanda j\u00e1 seria elevada.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4adf17 elementor-widget elementor-widget-html\" data-id=\"5e4adf17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Quatro leituras da venda<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 5\"><table><thead><tr><th scope=\"col\">Leitura<\/th><th scope=\"col\">Pergunta<\/th><th scope=\"col\">Decis\u00e3o poss\u00edvel<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Caixa<\/th><td>Quando o valor \u00e9 recebido<\/td><td>Condi\u00e7\u00e3o de pagamento e concilia\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Ocupa\u00e7\u00e3o<\/th><td>Para quando a estadia foi vendida<\/td><td>Prote\u00e7\u00e3o ou abertura de invent\u00e1rio<\/td><\/tr><tr><th scope=\"row\">Receita<\/th><td>Quanto permanece ap\u00f3s cancelamentos<\/td><td>Revisar oferta e pol\u00edtica<\/td><\/tr><tr><th scope=\"row\">Capacidade<\/th><td>Onde a campanha concentrou demanda<\/td><td>Redistribuir datas e benef\u00edcios<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77cc4c35 elementor-widget elementor-widget-html\" data-id=\"77cc4c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Lead time<\/li><li>M\u00eas de hospedagem<\/li><li>Room nights<\/li><li>Receita l\u00edquida<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b30b1b elementor-widget elementor-widget-html\" data-id=\"49b30b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>A campanha est\u00e1 preenchendo per\u00edodos desejados ou apenas barateando datas que j\u00e1 venderiam?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a87938 elementor-widget elementor-widget-html\" data-id=\"3a87938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Veja as solu\u00e7\u00f5es que ajudam a acompanhar emiss\u00e3o, hospedagem futura e qualidade da venda.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 5\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69bd17d2 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"69bd17d2\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-06\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7b86e826 e-con-full e-flex e-con e-child\" data-id=\"7b86e826\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-495a8786 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"495a8786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">06<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb54f10 e-con-full e-flex e-con e-child\" data-id=\"7cb54f10\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a663950 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"3a663950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 02<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 06<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6191af75 elementor-widget elementor-widget-heading\" data-id=\"6191af75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A curva de demanda da Black Friday<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74184c28 elementor-widget elementor-widget-html\" data-id=\"74184c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Entender quando a demanda come\u00e7a, acelera e permanece ativa melhora calend\u00e1rio, m\u00eddia e opera\u00e7\u00e3o.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e028740 elementor-widget elementor-widget-html\" data-id=\"2e028740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-02\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Curva de emiss\u00e3o e picos da campanha<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"interactive-viz\" aria-labelledby=\"viz-G02-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G02-title\">Curva di\u00e1ria de emiss\u00e3o<\/h5><p>\u00cdndice: dia comum de novembro de 2024 = 100. Alterne entre reservas, room nights e receita.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 568 340\" role=\"img\" aria-label=\"Reservas\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:852px;margin:0 auto\"><line x1=\"58\" x2=\"480\" y1=\"298\" y2=\"298\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"302\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"480\" y1=\"210\" y2=\"210\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"214\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">200<\/text><line x1=\"58\" x2=\"480\" y1=\"122\" y2=\"122\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"126\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">400<\/text><line x1=\"58\" x2=\"480\" y1=\"34\" y2=\"34\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"38\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">600<\/text><line x1=\"58\" x2=\"480\" y1=\"298\" y2=\"298\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><line x1=\"411.7352941176471\" x2=\"411.7352941176471\" y1=\"29\" y2=\"298\" stroke=\"#8a7f92\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"411.7352941176471\" y=\"12\" text-anchor=\"middle\" font-size=\"9.5\" font-weight=\"750\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:750;text-anchor:middle\">Sexta BF<\/text><line x1=\"448.9705882352941\" x2=\"448.9705882352941\" y1=\"42\" y2=\"298\" stroke=\"#8a7f92\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"452.9705882352941\" y=\"25\" text-anchor=\"start\" font-size=\"9.5\" font-weight=\"750\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:750;text-anchor:start\">Cyber Monday<\/text><line x1=\"461.38235294117646\" x2=\"461.38235294117646\" y1=\"29\" y2=\"298\" stroke=\"#8a7f92\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"465.38235294117646\" y=\"12\" text-anchor=\"start\" font-size=\"9.5\" font-weight=\"750\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:9.5px;font-weight:750;text-anchor:start\">Travel Tuesday<\/text><text x=\"64.20588235294117\" y=\"316\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">D-28<\/text><text x=\"151.08823529411765\" y=\"316\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">D-21<\/text><text x=\"237.97058823529414\" y=\"316\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">D-14<\/text><text x=\"324.85294117647055\" y=\"316\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">D-7<\/text><text x=\"411.7352941176471\" y=\"316\" text-anchor=\"middle\" font-size=\"10\" fill=\"#24102e\" style=\"fill:rgb(36, 16, 46);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">D<\/text><path d=\"M64.20588235294117,251.8L76.61764705882352,266.32L89.02941176470588,265L101.44117647058823,247.84L113.8529411764706,244.76L126.26470588235294,245.2L138.6764705882353,247.4L151.08823529411765,247.4L163.50000000000003,262.36L175.91176470588235,263.68L188.32352941176472,240.8L200.73529411764707,250.04L213.14705882352942,250.48L225.55882352941177,253.56L237.97058823529414,266.32L250.3823529411765,269.4L262.79411764705884,267.64L275.20588235294116,250.92000000000002L287.6176470588235,250.48L300.0294117647059,258.4L312.44117647058823,248.72L324.85294117647055,239.92000000000002L337.2647058823529,259.72L349.6764705882353,262.8L362.0882352941176,237.72L374.5,230.68L386.9117647058823,215.72L399.3235294117647,173.92000000000002L411.7352941176471,143.56L424.1470588235294,229.8L436.55882352941177,239.48L448.9705882352941,240.36L461.38235294117646,248.28L473.79411764705884,251.8\" fill=\"none\" stroke=\"#b3aabd\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(179, 170, 189);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M64.20588235294117,254L76.61764705882352,266.32L89.02941176470588,265.88L101.44117647058823,245.2L113.8529411764706,243.88L126.26470588235294,243L138.6764705882353,243.88L151.08823529411765,226.72L163.50000000000003,263.68L175.91176470588235,263.68L188.32352941176472,245.2L200.73529411764707,241.24L213.14705882352942,242.56L225.55882352941177,240.8L237.97058823529414,236.84L250.3823529411765,262.36L262.79411764705884,261.92L275.20588235294116,242.12L287.6176470588235,244.32L300.0294117647059,243L312.44117647058823,248.72L324.85294117647055,239.48L337.2647058823529,258.4L349.6764705882353,259.72L362.0882352941176,230.24L374.5,228.04000000000002L386.9117647058823,203.84L399.3235294117647,170.84L411.7352941176471,93.4L424.1470588235294,219.24L436.55882352941177,221L448.9705882352941,229.36L461.38235294117646,242.56L473.79411764705884,249.6\" fill=\"none\" stroke=\"#5c2da7\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"0\" x2=\"0\" y1=\"34\" y2=\"298\" stroke=\"#8a7f92\" stroke-width=\"1\" visibility=\"hidden\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><rect x=\"58\" y=\"34\" width=\"422\" height=\"264\" fill=\"transparent\" style=\"fill:rgba(0, 0, 0, 0);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch line\" style=\"background: rgb(179, 170, 189);\"><\/i>2024<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(92, 45, 167);\"><\/i>2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">D-28<\/th><td>105<\/td><td>100<\/td><\/tr><tr><th scope=\"row\">D-27<\/th><td>72<\/td><td>72<\/td><\/tr><tr><th scope=\"row\">D-26<\/th><td>75<\/td><td>73<\/td><\/tr><tr><th scope=\"row\">D-25<\/th><td>114<\/td><td>120<\/td><\/tr><tr><th scope=\"row\">D-24<\/th><td>121<\/td><td>123<\/td><\/tr><tr><th scope=\"row\">D-23<\/th><td>120<\/td><td>125<\/td><\/tr><tr><th scope=\"row\">D-22<\/th><td>115<\/td><td>123<\/td><\/tr><tr><th scope=\"row\">D-21<\/th><td>115<\/td><td>162<\/td><\/tr><tr><th scope=\"row\">D-20<\/th><td>81<\/td><td>78<\/td><\/tr><tr><th scope=\"row\">D-19<\/th><td>78<\/td><td>78<\/td><\/tr><tr><th scope=\"row\">D-18<\/th><td>130<\/td><td>120<\/td><\/tr><tr><th scope=\"row\">D-17<\/th><td>109<\/td><td>129<\/td><\/tr><tr><th scope=\"row\">D-16<\/th><td>108<\/td><td>126<\/td><\/tr><tr><th scope=\"row\">D-15<\/th><td>101<\/td><td>130<\/td><\/tr><tr><th scope=\"row\">D-14<\/th><td>72<\/td><td>139<\/td><\/tr><tr><th scope=\"row\">D-13<\/th><td>65<\/td><td>81<\/td><\/tr><tr><th scope=\"row\">D-12<\/th><td>69<\/td><td>82<\/td><\/tr><tr><th scope=\"row\">D-11<\/th><td>107<\/td><td>127<\/td><\/tr><tr><th scope=\"row\">D-10<\/th><td>108<\/td><td>122<\/td><\/tr><tr><th scope=\"row\">D-9<\/th><td>90<\/td><td>125<\/td><\/tr><tr><th scope=\"row\">D-8<\/th><td>112<\/td><td>112<\/td><\/tr><tr><th scope=\"row\">D-7<\/th><td>132<\/td><td>133<\/td><\/tr><tr><th scope=\"row\">D-6<\/th><td>87<\/td><td>90<\/td><\/tr><tr><th scope=\"row\">D-5<\/th><td>80<\/td><td>87<\/td><\/tr><tr><th scope=\"row\">D-4<\/th><td>137<\/td><td>154<\/td><\/tr><tr><th scope=\"row\">D-3<\/th><td>153<\/td><td>159<\/td><\/tr><tr><th scope=\"row\">D-2<\/th><td>187<\/td><td>214<\/td><\/tr><tr><th scope=\"row\">D-1 \u00b7 quinta<\/th><td>282<\/td><td>289<\/td><\/tr><tr><th scope=\"row\">D \u00b7 sexta BF<\/th><td>351<\/td><td>465<\/td><\/tr><tr><th scope=\"row\">D+1 \u00b7 s\u00e1bado<\/th><td>155<\/td><td>179<\/td><\/tr><tr><th scope=\"row\">D+2 \u00b7 domingo<\/th><td>133<\/td><td>175<\/td><\/tr><tr><th scope=\"row\">D+3 \u00b7 Cyber Monday<\/th><td>131<\/td><td>156<\/td><\/tr><tr><th scope=\"row\">D+4 \u00b7 Travel Tuesday<\/th><td>113<\/td><td>126<\/td><\/tr><tr><th scope=\"row\">D+5<\/th><td>105<\/td><td>110<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section> <section class=\"interactive-viz\" aria-labelledby=\"viz-G02c-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G02c-title\">Curva hor\u00e1ria da sexta ao Cyber Monday, tr\u00eas anos<\/h5><p>\u00cdndice: hora m\u00e9dia do dia m\u00e9dio de cada ano = 100. Alterne entre os quatro dias e compare 2023, 2024 e 2025. Hor\u00e1rio de Bras\u00edlia.<\/p><\/div> <\/header> <div class=\"chart-switch\"><div class=\"chart-tabs\" role=\"tablist\"><button type=\"button\" role=\"tab\" data-view=\"0\" aria-selected=\"true\">Sexta BF<\/button><button type=\"button\" role=\"tab\" data-view=\"1\" aria-selected=\"false\">S\u00e1bado<\/button><button type=\"button\" role=\"tab\" data-view=\"2\" aria-selected=\"false\">Domingo<\/button><button type=\"button\" role=\"tab\" data-view=\"3\" aria-selected=\"false\">Cyber Monday<\/button><\/div><div class=\"chart-view\" data-view=\"0\"><span class=\"chart-view-label\">Sexta BF<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 809 326\" role=\"img\" aria-label=\"Sexta BF\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1214px;margin:0 auto\"><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"288\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"721\" y1=\"218\" y2=\"218\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"222\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">200<\/text><line x1=\"58\" x2=\"721\" y1=\"152\" y2=\"152\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"156\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">400<\/text><line x1=\"58\" x2=\"721\" y1=\"86\" y2=\"86\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"90\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">600<\/text><line x1=\"58\" x2=\"721\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">800<\/text><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"71.8125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">0h<\/text><text x=\"154.6875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">3h<\/text><text x=\"237.5625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">6h<\/text><text x=\"320.4375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">9h<\/text><text x=\"403.3125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12h<\/text><text x=\"486.1875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">15h<\/text><text x=\"569.0625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">18h<\/text><text x=\"651.9375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">21h<\/text><path d=\"M71.8125,271.13L99.4375,278.06L127.0625,281.03L154.6875,282.02L182.3125,282.02L209.9375,281.36L237.5625,279.38L265.1875,274.1L292.8125,262.88L320.4375,246.05L348.0625,232.52L375.6875,226.91L403.3125,231.86L430.9375,232.19L458.5625,227.57L486.1875,225.59L513.8125,225.59L541.4375,227.24L569.0625,233.18L596.6875,238.46L624.3125,239.45L651.9375,239.78L679.5625,246.38L707.1875,259.25\" fill=\"none\" stroke=\"#b3aabd\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(179, 170, 189);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,99.19999999999999L99.4375,236.15L127.0625,267.5L154.6875,275.09L182.3125,277.07L209.9375,268.82L237.5625,241.76L265.1875,217.01L292.8125,171.47L320.4375,122.96000000000001L348.0625,94.91L375.6875,90.62L403.3125,119.99000000000001L430.9375,105.13999999999999L458.5625,100.52000000000001L486.1875,92.93L513.8125,110.09L541.4375,109.43L569.0625,111.41L596.6875,120.65L624.3125,125.6L651.9375,121.63999999999999L679.5625,137.15L707.1875,165.53\" fill=\"none\" stroke=\"#e0663f\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(224, 102, 63);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,189.62L99.4375,251.66L127.0625,274.1L154.6875,276.74L182.3125,278.06L209.9375,270.14L237.5625,257.93L265.1875,238.46L292.8125,196.22L320.4375,145.4L348.0625,102.16999999999999L375.6875,96.88999999999999L403.3125,107.44999999999999L430.9375,102.83000000000001L458.5625,94.58000000000001L486.1875,81.38L513.8125,92.27000000000001L541.4375,85.66999999999999L569.0625,99.53L596.6875,99.53L624.3125,111.74000000000001L651.9375,108.11000000000001L679.5625,119L707.1875,163.55\" fill=\"none\" stroke=\"#1a9fb3\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(26, 159, 179);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,211.07L99.4375,221.63L127.0625,216.35L154.6875,276.74L182.3125,278.39L209.9375,273.44L237.5625,254.3L265.1875,221.96L292.8125,176.75L320.4375,111.41L348.0625,78.74000000000001L375.6875,77.41999999999999L403.3125,88.31L430.9375,83.03L458.5625,81.05000000000001L486.1875,63.22999999999999L513.8125,76.75999999999999L541.4375,66.53L569.0625,70.16L596.6875,72.13999999999999L624.3125,85.66999999999999L651.9375,88.31L679.5625,97.88L707.1875,150.02\" fill=\"none\" stroke=\"#5c2da7\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"0\" x2=\"0\" y1=\"20\" y2=\"284\" stroke=\"#8a7f92\" stroke-width=\"1\" visibility=\"hidden\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><rect x=\"58\" y=\"20\" width=\"663\" height=\"264\" fill=\"transparent\" tabindex=\"0\" style=\"fill:rgba(0, 0, 0, 0);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch line\" style=\"background: rgb(179, 170, 189);\"><\/i>Dia m\u00e9dio do ano (2025)<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(224, 102, 63);\"><\/i>2023<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(26, 159, 179);\"><\/i>2024<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(92, 45, 167);\"><\/i>2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Dia m\u00e9dio do ano (2025)<\/th><th>2023<\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0h<\/th><td>39<\/td><td>560<\/td><td>286<\/td><td>221<\/td><\/tr><tr><th scope=\"row\">1h<\/th><td>18<\/td><td>145<\/td><td>98<\/td><td>189<\/td><\/tr><tr><th scope=\"row\">2h<\/th><td>9<\/td><td>50<\/td><td>30<\/td><td>205<\/td><\/tr><tr><th scope=\"row\">3h<\/th><td>6<\/td><td>27<\/td><td>22<\/td><td>22<\/td><\/tr><tr><th scope=\"row\">4h<\/th><td>6<\/td><td>21<\/td><td>18<\/td><td>17<\/td><\/tr><tr><th scope=\"row\">5h<\/th><td>8<\/td><td>46<\/td><td>42<\/td><td>32<\/td><\/tr><tr><th scope=\"row\">6h<\/th><td>14<\/td><td>128<\/td><td>79<\/td><td>90<\/td><\/tr><tr><th scope=\"row\">7h<\/th><td>30<\/td><td>203<\/td><td>138<\/td><td>188<\/td><\/tr><tr><th scope=\"row\">8h<\/th><td>64<\/td><td>341<\/td><td>266<\/td><td>325<\/td><\/tr><tr><th scope=\"row\">9h<\/th><td>115<\/td><td>488<\/td><td>420<\/td><td>523<\/td><\/tr><tr><th scope=\"row\">10h<\/th><td>156<\/td><td>573<\/td><td>551<\/td><td>622<\/td><\/tr><tr><th scope=\"row\">11h<\/th><td>173<\/td><td>586<\/td><td>567<\/td><td>626<\/td><\/tr><tr><th scope=\"row\">12h<\/th><td>158<\/td><td>497<\/td><td>535<\/td><td>593<\/td><\/tr><tr><th scope=\"row\">13h<\/th><td>157<\/td><td>542<\/td><td>549<\/td><td>609<\/td><\/tr><tr><th scope=\"row\">14h<\/th><td>171<\/td><td>556<\/td><td>574<\/td><td>615<\/td><\/tr><tr><th scope=\"row\">15h<\/th><td>177<\/td><td>579<\/td><td>614<\/td><td>669<\/td><\/tr><tr><th scope=\"row\">16h<\/th><td>177<\/td><td>527<\/td><td>581<\/td><td>628<\/td><\/tr><tr><th scope=\"row\">17h<\/th><td>172<\/td><td>529<\/td><td>601<\/td><td>659<\/td><\/tr><tr><th scope=\"row\">18h<\/th><td>154<\/td><td>523<\/td><td>559<\/td><td>648<\/td><\/tr><tr><th scope=\"row\">19h<\/th><td>138<\/td><td>495<\/td><td>559<\/td><td>642<\/td><\/tr><tr><th scope=\"row\">20h<\/th><td>135<\/td><td>480<\/td><td>522<\/td><td>601<\/td><\/tr><tr><th scope=\"row\">21h<\/th><td>134<\/td><td>492<\/td><td>533<\/td><td>593<\/td><\/tr><tr><th scope=\"row\">22h<\/th><td>114<\/td><td>445<\/td><td>500<\/td><td>564<\/td><\/tr><tr><th scope=\"row\">23h<\/th><td>75<\/td><td>359<\/td><td>365<\/td><td>406<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><div class=\"chart-view\" data-view=\"1\" hidden><span class=\"chart-view-label\">S\u00e1bado<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 809 326\" role=\"img\" aria-label=\"S\u00e1bado\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1214px;margin:0 auto\"><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"288\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"721\" y1=\"218\" y2=\"218\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"222\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">100<\/text><line x1=\"58\" x2=\"721\" y1=\"152\" y2=\"152\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"156\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">200<\/text><line x1=\"58\" x2=\"721\" y1=\"86\" y2=\"86\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"90\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">300<\/text><line x1=\"58\" x2=\"721\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">400<\/text><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"71.8125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">0h<\/text><text x=\"154.6875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">3h<\/text><text x=\"237.5625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">6h<\/text><text x=\"320.4375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">9h<\/text><text x=\"403.3125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12h<\/text><text x=\"486.1875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">15h<\/text><text x=\"569.0625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">18h<\/text><text x=\"651.9375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">21h<\/text><path d=\"M71.8125,258.26L99.4375,272.12L127.0625,278.06L154.6875,280.04L182.3125,280.04L209.9375,278.72L237.5625,274.76L265.1875,264.2L292.8125,241.76L320.4375,208.1L348.0625,181.04000000000002L375.6875,169.82L403.3125,179.72L430.9375,180.38L458.5625,171.14L486.1875,167.18L513.8125,167.18L541.4375,170.48000000000002L569.0625,182.36L596.6875,192.92000000000002L624.3125,194.9L651.9375,195.56L679.5625,208.76L707.1875,234.5\" fill=\"none\" stroke=\"#b3aabd\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(179, 170, 189);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,190.28L99.4375,251L127.0625,269.48L154.6875,277.4L182.3125,278.72L209.9375,276.08L237.5625,270.14L265.1875,247.04L292.8125,201.5L320.4375,162.56L348.0625,111.08000000000001L375.6875,88.63999999999999L403.3125,96.56L430.9375,113.72L458.5625,107.12L486.1875,136.82L513.8125,136.16L541.4375,147.38L569.0625,144.08L596.6875,142.1L624.3125,150.02L651.9375,157.94L679.5625,181.7L707.1875,198.86\" fill=\"none\" stroke=\"#e0663f\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(224, 102, 63);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,171.8L99.4375,237.8L127.0625,266.18L154.6875,270.8L182.3125,276.08L209.9375,273.44L237.5625,268.16L265.1875,237.14L292.8125,206.78L320.4375,146.06L348.0625,95.24000000000001L375.6875,63.56L403.3125,70.16L430.9375,75.44L458.5625,94.58000000000001L486.1875,104.47999999999999L513.8125,111.74000000000001L541.4375,112.4L569.0625,117.68L596.6875,142.1L624.3125,127.58000000000001L651.9375,134.84L679.5625,149.36L707.1875,182.36\" fill=\"none\" stroke=\"#1a9fb3\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(26, 159, 179);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M71.8125,176.42000000000002L99.4375,241.1L127.0625,266.18L154.6875,273.44L182.3125,276.74L209.9375,272.12L237.5625,263.54L265.1875,240.44L292.8125,196.88L320.4375,144.74L348.0625,82.69999999999999L375.6875,49.03999999999999L403.3125,54.97999999999999L430.9375,72.13999999999999L458.5625,76.1L486.1875,75.44L513.8125,101.18L541.4375,109.1L569.0625,118.34L596.6875,129.56L624.3125,142.1L651.9375,145.4L679.5625,157.28L707.1875,182.36\" fill=\"none\" stroke=\"#5c2da7\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"0\" x2=\"0\" y1=\"20\" y2=\"284\" stroke=\"#8a7f92\" stroke-width=\"1\" visibility=\"hidden\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><rect x=\"58\" y=\"20\" width=\"663\" height=\"264\" fill=\"transparent\" tabindex=\"0\" style=\"fill:rgba(0, 0, 0, 0);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch line\" style=\"background: rgb(179, 170, 189);\"><\/i>Dia m\u00e9dio do ano (2025)<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(224, 102, 63);\"><\/i>2023<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(26, 159, 179);\"><\/i>2024<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(92, 45, 167);\"><\/i>2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Dia m\u00e9dio do ano (2025)<\/th><th>2023<\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0h<\/th><td>39<\/td><td>142<\/td><td>170<\/td><td>163<\/td><\/tr><tr><th scope=\"row\">1h<\/th><td>18<\/td><td>50<\/td><td>70<\/td><td>65<\/td><\/tr><tr><th scope=\"row\">2h<\/th><td>9<\/td><td>22<\/td><td>27<\/td><td>27<\/td><\/tr><tr><th scope=\"row\">3h<\/th><td>6<\/td><td>10<\/td><td>20<\/td><td>16<\/td><\/tr><tr><th scope=\"row\">4h<\/th><td>6<\/td><td>8<\/td><td>12<\/td><td>11<\/td><\/tr><tr><th scope=\"row\">5h<\/th><td>8<\/td><td>12<\/td><td>16<\/td><td>18<\/td><\/tr><tr><th scope=\"row\">6h<\/th><td>14<\/td><td>21<\/td><td>24<\/td><td>31<\/td><\/tr><tr><th scope=\"row\">7h<\/th><td>30<\/td><td>56<\/td><td>71<\/td><td>66<\/td><\/tr><tr><th scope=\"row\">8h<\/th><td>64<\/td><td>125<\/td><td>117<\/td><td>132<\/td><\/tr><tr><th scope=\"row\">9h<\/th><td>115<\/td><td>184<\/td><td>209<\/td><td>211<\/td><\/tr><tr><th scope=\"row\">10h<\/th><td>156<\/td><td>262<\/td><td>286<\/td><td>305<\/td><\/tr><tr><th scope=\"row\">11h<\/th><td>173<\/td><td>296<\/td><td>334<\/td><td>356<\/td><\/tr><tr><th scope=\"row\">12h<\/th><td>158<\/td><td>284<\/td><td>324<\/td><td>347<\/td><\/tr><tr><th scope=\"row\">13h<\/th><td>157<\/td><td>258<\/td><td>316<\/td><td>321<\/td><\/tr><tr><th scope=\"row\">14h<\/th><td>171<\/td><td>268<\/td><td>287<\/td><td>315<\/td><\/tr><tr><th scope=\"row\">15h<\/th><td>177<\/td><td>223<\/td><td>272<\/td><td>316<\/td><\/tr><tr><th scope=\"row\">16h<\/th><td>177<\/td><td>224<\/td><td>261<\/td><td>277<\/td><\/tr><tr><th scope=\"row\">17h<\/th><td>172<\/td><td>207<\/td><td>260<\/td><td>265<\/td><\/tr><tr><th scope=\"row\">18h<\/th><td>154<\/td><td>212<\/td><td>252<\/td><td>251<\/td><\/tr><tr><th scope=\"row\">19h<\/th><td>138<\/td><td>215<\/td><td>215<\/td><td>234<\/td><\/tr><tr><th scope=\"row\">20h<\/th><td>135<\/td><td>203<\/td><td>237<\/td><td>215<\/td><\/tr><tr><th scope=\"row\">21h<\/th><td>134<\/td><td>191<\/td><td>226<\/td><td>210<\/td><\/tr><tr><th scope=\"row\">22h<\/th><td>114<\/td><td>155<\/td><td>204<\/td><td>192<\/td><\/tr><tr><th scope=\"row\">23h<\/th><td>75<\/td><td>129<\/td><td>154<\/td><td>154<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><div class=\"chart-view\" data-view=\"2\" hidden><span class=\"chart-view-label\">Domingo<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 809 326\" role=\"img\" aria-label=\"Domingo\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1214px;margin:0 auto\"><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"288\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"721\" y1=\"218\" y2=\"218\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"222\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">100<\/text><line x1=\"58\" x2=\"721\" y1=\"152\" y2=\"152\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"156\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">200<\/text><line x1=\"58\" x2=\"721\" y1=\"86\" y2=\"86\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"90\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">300<\/text><line x1=\"58\" x2=\"721\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">400<\/text><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"71.8125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">0h<\/text><text x=\"154.6875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">3h<\/text><text x=\"237.5625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">6h<\/text><text x=\"320.4375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">9h<\/text><text x=\"403.3125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12h<\/text><text x=\"486.1875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">15h<\/text><text x=\"569.0625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">18h<\/text><text x=\"651.9375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">21h<\/text><path d=\"M71.8125,258.26L99.4375,272.12L127.0625,278.06L154.6875,280.04L182.3125,280.04L209.9375,278.72L237.5625,274.76L265.1875,264.2L292.8125,241.76L320.4375,208.1L348.0625,181.04000000000002L375.6875,169.82L403.3125,179.72L430.9375,180.38L458.5625,171.14L486.1875,167.18L513.8125,167.18L541.4375,170.48000000000002L569.0625,182.36L596.6875,192.92000000000002L624.3125,194.9L651.9375,195.56L679.5625,208.76L707.1875,234.5\" fill=\"none\" stroke=\"#b3aabd\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(179, 170, 189);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path 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d=\"M71.8125,227.9L99.4375,259.58L127.0625,271.46L154.6875,279.38L182.3125,278.72L209.9375,278.06L237.5625,272.78L265.1875,258.92L292.8125,231.2L320.4375,189.62L348.0625,150.02L375.6875,119L403.3125,112.4L430.9375,120.32L458.5625,105.13999999999999L486.1875,100.52000000000001L513.8125,91.94L541.4375,103.16L569.0625,98.53999999999999L596.6875,89.30000000000001L624.3125,71.47999999999999L651.9375,61.58000000000001L679.5625,65.53999999999999L707.1875,134.18\" fill=\"none\" stroke=\"#5c2da7\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"0\" x2=\"0\" y1=\"20\" y2=\"284\" stroke=\"#8a7f92\" stroke-width=\"1\" visibility=\"hidden\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><rect x=\"58\" y=\"20\" width=\"663\" height=\"264\" fill=\"transparent\" tabindex=\"0\" style=\"fill:rgba(0, 0, 0, 0);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch line\" style=\"background: rgb(179, 170, 189);\"><\/i>Dia m\u00e9dio do ano (2025)<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(224, 102, 63);\"><\/i>2023<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(26, 159, 179);\"><\/i>2024<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(92, 45, 167);\"><\/i>2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Dia m\u00e9dio do ano (2025)<\/th><th>2023<\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0h<\/th><td>39<\/td><td>64<\/td><td>74<\/td><td>85<\/td><\/tr><tr><th scope=\"row\">1h<\/th><td>18<\/td><td>28<\/td><td>38<\/td><td>37<\/td><\/tr><tr><th scope=\"row\">2h<\/th><td>9<\/td><td>14<\/td><td>20<\/td><td>19<\/td><\/tr><tr><th scope=\"row\">3h<\/th><td>6<\/td><td>14<\/td><td>13<\/td><td>7<\/td><\/tr><tr><th scope=\"row\">4h<\/th><td>6<\/td><td>5<\/td><td>7<\/td><td>8<\/td><\/tr><tr><th scope=\"row\">5h<\/th><td>8<\/td><td>8<\/td><td>8<\/td><td>9<\/td><\/tr><tr><th scope=\"row\">6h<\/th><td>14<\/td><td>15<\/td><td>15<\/td><td>17<\/td><\/tr><tr><th scope=\"row\">7h<\/th><td>30<\/td><td>33<\/td><td>32<\/td><td>38<\/td><\/tr><tr><th scope=\"row\">8h<\/th><td>64<\/td><td>66<\/td><td>63<\/td><td>80<\/td><\/tr><tr><th scope=\"row\">9h<\/th><td>115<\/td><td>103<\/td><td>130<\/td><td>143<\/td><\/tr><tr><th scope=\"row\">10h<\/th><td>156<\/td><td>163<\/td><td>166<\/td><td>203<\/td><\/tr><tr><th scope=\"row\">11h<\/th><td>173<\/td><td>196<\/td><td>216<\/td><td>250<\/td><\/tr><tr><th scope=\"row\">12h<\/th><td>158<\/td><td>207<\/td><td>207<\/td><td>260<\/td><\/tr><tr><th scope=\"row\">13h<\/th><td>157<\/td><td>200<\/td><td>226<\/td><td>248<\/td><\/tr><tr><th scope=\"row\">14h<\/th><td>171<\/td><td>211<\/td><td>240<\/td><td>271<\/td><\/tr><tr><th scope=\"row\">15h<\/th><td>177<\/td><td>225<\/td><td>237<\/td><td>278<\/td><\/tr><tr><th scope=\"row\">16h<\/th><td>177<\/td><td>222<\/td><td>248<\/td><td>291<\/td><\/tr><tr><th scope=\"row\">17h<\/th><td>172<\/td><td>219<\/td><td>256<\/td><td>274<\/td><\/tr><tr><th scope=\"row\">18h<\/th><td>154<\/td><td>232<\/td><td>239<\/td><td>281<\/td><\/tr><tr><th scope=\"row\">19h<\/th><td>138<\/td><td>242<\/td><td>244<\/td><td>295<\/td><\/tr><tr><th scope=\"row\">20h<\/th><td>135<\/td><td>233<\/td><td>249<\/td><td>322<\/td><\/tr><tr><th scope=\"row\">21h<\/th><td>134<\/td><td>240<\/td><td>272<\/td><td>337<\/td><\/tr><tr><th scope=\"row\">22h<\/th><td>114<\/td><td>233<\/td><td>267<\/td><td>331<\/td><\/tr><tr><th scope=\"row\">23h<\/th><td>75<\/td><td>163<\/td><td>198<\/td><td>227<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><div class=\"chart-view\" data-view=\"3\" hidden><span class=\"chart-view-label\">Cyber Monday<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 809 326\" role=\"img\" aria-label=\"Cyber Monday\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1214px;margin:0 auto\"><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"288\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"721\" y1=\"196\" y2=\"196\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"200\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">100<\/text><line x1=\"58\" x2=\"721\" y1=\"108\" y2=\"108\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"112\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">200<\/text><line x1=\"58\" x2=\"721\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">300<\/text><line x1=\"58\" x2=\"721\" y1=\"284\" y2=\"284\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"71.8125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">0h<\/text><text x=\"154.6875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">3h<\/text><text x=\"237.5625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">6h<\/text><text x=\"320.4375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">9h<\/text><text x=\"403.3125\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12h<\/text><text x=\"486.1875\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">15h<\/text><text x=\"569.0625\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">18h<\/text><text x=\"651.9375\" y=\"302\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">21h<\/text><path d=\"M71.8125,249.68L99.4375,268.16L127.0625,276.08L154.6875,278.72L182.3125,278.72L209.9375,276.96L237.5625,271.68L265.1875,257.6L292.8125,227.68L320.4375,182.8L348.0625,146.72L375.6875,131.76L403.3125,144.96L430.9375,145.84L458.5625,133.52L486.1875,128.24L513.8125,128.24L541.4375,132.64L569.0625,148.48L596.6875,162.56L624.3125,165.2L651.9375,166.07999999999998L679.5625,183.68L707.1875,218\" fill=\"none\" stroke=\"#b3aabd\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(179, 170, 189);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path 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d=\"M71.8125,208.32L99.4375,256.72L127.0625,270.8L154.6875,278.72L182.3125,277.84L209.9375,276.08L237.5625,266.4L265.1875,247.04L292.8125,205.68L320.4375,148.48L348.0625,80.72L375.6875,73.68L403.3125,79.84L430.9375,102.72L458.5625,34.08000000000001L486.1875,34.08000000000001L513.8125,39.360000000000014L541.4375,36.72L569.0625,50.80000000000001L596.6875,86L624.3125,78.08000000000001L651.9375,79.84L679.5625,86L707.1875,152.88\" fill=\"none\" stroke=\"#5c2da7\" stroke-width=\"2.5\" stroke-linejoin=\"round\" stroke-linecap=\"round\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:2.5px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"0\" x2=\"0\" y1=\"20\" y2=\"284\" stroke=\"#8a7f92\" stroke-width=\"1\" visibility=\"hidden\" style=\"fill:none;fill-opacity:1;stroke:rgb(138, 127, 146);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><rect x=\"58\" y=\"20\" width=\"663\" height=\"264\" fill=\"transparent\" tabindex=\"0\" style=\"fill:rgba(0, 0, 0, 0);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/rect><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch line\" style=\"background: rgb(179, 170, 189);\"><\/i>Dia m\u00e9dio do ano (2025)<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(224, 102, 63);\"><\/i>2023<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(26, 159, 179);\"><\/i>2024<\/span><span><i class=\"chart-swatch line\" style=\"background: rgb(92, 45, 167);\"><\/i>2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Dia m\u00e9dio do ano (2025)<\/th><th>2023<\/th><th>2024<\/th><th>2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0h<\/th><td>39<\/td><td>69<\/td><td>79<\/td><td>86<\/td><\/tr><tr><th scope=\"row\">1h<\/th><td>18<\/td><td>27<\/td><td>34<\/td><td>31<\/td><\/tr><tr><th scope=\"row\">2h<\/th><td>9<\/td><td>8<\/td><td>12<\/td><td>15<\/td><\/tr><tr><th scope=\"row\">3h<\/th><td>6<\/td><td>9<\/td><td>7<\/td><td>6<\/td><\/tr><tr><th scope=\"row\">4h<\/th><td>6<\/td><td>4<\/td><td>6<\/td><td>7<\/td><\/tr><tr><th scope=\"row\">5h<\/th><td>8<\/td><td>8<\/td><td>9<\/td><td>9<\/td><\/tr><tr><th scope=\"row\">6h<\/th><td>14<\/td><td>17<\/td><td>21<\/td><td>20<\/td><\/tr><tr><th scope=\"row\">7h<\/th><td>30<\/td><td>38<\/td><td>41<\/td><td>42<\/td><\/tr><tr><th scope=\"row\">8h<\/th><td>64<\/td><td>83<\/td><td>89<\/td><td>89<\/td><\/tr><tr><th scope=\"row\">9h<\/th><td>115<\/td><td>150<\/td><td>160<\/td><td>154<\/td><\/tr><tr><th scope=\"row\">10h<\/th><td>156<\/td><td>207<\/td><td>212<\/td><td>231<\/td><\/tr><tr><th scope=\"row\">11h<\/th><td>173<\/td><td>232<\/td><td>234<\/td><td>239<\/td><\/tr><tr><th scope=\"row\">12h<\/th><td>158<\/td><td>211<\/td><td>220<\/td><td>232<\/td><\/tr><tr><th scope=\"row\">13h<\/th><td>157<\/td><td>207<\/td><td>222<\/td><td>206<\/td><\/tr><tr><th scope=\"row\">14h<\/th><td>171<\/td><td>237<\/td><td>237<\/td><td>284<\/td><\/tr><tr><th scope=\"row\">15h<\/th><td>177<\/td><td>235<\/td><td>242<\/td><td>284<\/td><\/tr><tr><th scope=\"row\">16h<\/th><td>177<\/td><td>256<\/td><td>270<\/td><td>278<\/td><\/tr><tr><th scope=\"row\">17h<\/th><td>172<\/td><td>238<\/td><td>241<\/td><td>281<\/td><\/tr><tr><th scope=\"row\">18h<\/th><td>154<\/td><td>218<\/td><td>222<\/td><td>265<\/td><\/tr><tr><th scope=\"row\">19h<\/th><td>138<\/td><td>200<\/td><td>196<\/td><td>225<\/td><\/tr><tr><th scope=\"row\">20h<\/th><td>135<\/td><td>200<\/td><td>217<\/td><td>234<\/td><\/tr><tr><th scope=\"row\">21h<\/th><td>134<\/td><td>200<\/td><td>238<\/td><td>232<\/td><\/tr><tr><th scope=\"row\">22h<\/th><td>114<\/td><td>187<\/td><td>208<\/td><td>225<\/td><\/tr><tr><th scope=\"row\">23h<\/th><td>75<\/td><td>111<\/td><td>160<\/td><td>149<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><\/div>  <\/section><section class=\"chart-insight-strip\" aria-label=\"Leitura da curva hor\u00e1ria de 2025\"><article><strong>5,7\u00d7<\/strong><span>\u00e0 0h da sexta<\/span><small>comparado \u00e0 mesma hora de um dia m\u00e9dio<\/small><\/article><article><strong>3,8\u00d7<\/strong><span>das 10h \u00e0s 18h<\/span><small>ritmo m\u00e9dio durante o dia<\/small><\/article><article><strong>4,7\u00d7<\/strong><span>das 19h \u00e0s 23h<\/span><small>ritmo m\u00e9dio no per\u00edodo noturno<\/small><\/article><\/section><\/div> <figcaption><p>A sexta \u00e9 o centro do pico, mas a curva come\u00e7a antes e continua pela Cyber Monday e Travel Tuesday.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539ade48 elementor-widget elementor-widget-html\" data-id=\"539ade48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523954e4 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"523954e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando toda a an\u00e1lise se concentra na sexta-feira, o hotel perde a hist\u00f3ria da campanha. Parte da demanda \u00e9 constru\u00edda na pr\u00e9-venda, parte \u00e9 convertida por lista VIP, parte responde \u00e0 abertura p\u00fablica e outra parcela chega depois, estimulada por remarketing, Cyber Monday, Travel Tuesday ou atendimento comercial.<\/p><p>A curva di\u00e1ria mostra se a campanha dependeu de um pico isolado ou de uma sequ\u00eancia de decis\u00f5es bem coordenadas. Tamb\u00e9m ajuda a identificar problemas. Uma queda abrupta pode refletir indisponibilidade, erro no motor, limite de pagamento, m\u00eddia pausada, pol\u00edtica mal compreendida ou simplesmente esgotamento do invent\u00e1rio eleg\u00edvel.<\/p><p>A compara\u00e7\u00e3o hist\u00f3rica precisa alinhar os anos pelo respectivo dia da Black Friday, em vez de usar apenas a data do calend\u00e1rio. Para o hotel, a refer\u00eancia mais \u00fatil \u00e9 a pr\u00f3pria trajet\u00f3ria: mesma propriedade, mesma janela e crit\u00e9rios de venda equivalentes. Assim, crescimento de portf\u00f3lio ou mudan\u00e7as de calend\u00e1rio n\u00e3o se confundem com melhora de desempenho.<\/p><p>O objetivo n\u00e3o \u00e9 encontrar uma curva universal. Resorts, urbanos, pousadas e redes podem reagir em ritmos diferentes. A curva serve para organizar comando, m\u00eddia, atendimento e invent\u00e1rio de acordo com o comportamento observado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d7a780 elementor-widget elementor-widget-html\" data-id=\"19d7a780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Monte a opera\u00e7\u00e3o em torno dos picos<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Me\u00e7a de D menos 30 a D mais 4 e amplie para D menos 60 a D mais 7 quando houver qualidade suficiente.<\/p><\/li><li><span>02<\/span><p>Marque abertura de cadastro, lista VIP, abertura p\u00fablica, mudan\u00e7as de m\u00eddia, incidentes e eventos comerciais.<\/p><\/li><li><span>03<\/span><p>Compare 2023, 2024 e 2025 na mesma janela e com crit\u00e9rios equivalentes.<\/p><\/li><li><span>04<\/span><p>Crie alertas di\u00e1rios para desvio de reservas, receita, aprova\u00e7\u00e3o de pagamento e disponibilidade.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1db4f6 elementor-widget elementor-widget-html\" data-id=\"6c1db4f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Resposta por fase<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 6\"><table><thead><tr><th scope=\"col\">Fase<\/th><th scope=\"col\">Sinal observado<\/th><th scope=\"col\">Resposta<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Pr\u00e9 campanha<\/th><td>Cadastro e busca crescem<\/td><td>Nutrir inten\u00e7\u00e3o e testar jornada<\/td><\/tr><tr><th scope=\"row\">Lista fechada<\/th><td>Pico de acessos identificados<\/td><td>Proteger acesso e acompanhar convers\u00e3o<\/td><\/tr><tr><th scope=\"row\">Abertura p\u00fablica<\/th><td>Escala e press\u00e3o de invent\u00e1rio<\/td><td>Ajustar m\u00eddia, canal e capacidade<\/td><\/tr><tr><th scope=\"row\">Extens\u00e3o<\/th><td>Demanda residual<\/td><td>Recuperar abandono e encerrar promessa<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e42b04 elementor-widget elementor-widget-html\" data-id=\"49e42b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Reservas por dia<\/li><li>Room nights por dia<\/li><li>Receita bruta e l\u00edquida<\/li><li>Convers\u00e3o<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e0251c0 elementor-widget elementor-widget-html\" data-id=\"4e0251c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Em que momento a campanha realmente cria demanda e em que momento apenas colhe uma inten\u00e7\u00e3o j\u00e1 formada?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580447a2 elementor-widget elementor-widget-html\" data-id=\"580447a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que apoiam leitura de demanda, pre\u00e7o e resposta ao pico.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 6\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196a5c8e e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"196a5c8e\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-07\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-1a507cbd e-con-full e-flex e-con e-child\" data-id=\"1a507cbd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76205d7f bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"76205d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">07<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c55e82 e-con-full e-flex e-con e-child\" data-id=\"3c55e82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a510d4 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"71a510d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 02<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 07<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21475f3c elementor-widget elementor-widget-heading\" data-id=\"21475f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Volume e qualidade da receita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6addd681 elementor-widget elementor-widget-html\" data-id=\"6addd681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Volume s\u00f3 conta a hist\u00f3ria inteira quando aparece ao lado de estabilidade, perman\u00eancia, anteced\u00eancia e contribui\u00e7\u00e3o.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2693e048 elementor-widget elementor-widget-html\" data-id=\"2693e048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-03\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Qualidade da venda: perman\u00eancia e cancelamento<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"interactive-viz\" aria-labelledby=\"viz-G03-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G03-title\">Cancelamento por faixa de anteced\u00eancia<\/h5><p>Compare Black Friday e venda padr\u00e3o com a mesma janela de 180 dias.<\/p><\/div> <\/header> <div class=\"chart-switch\"><div class=\"chart-tabs\" role=\"tablist\"><button type=\"button\" role=\"tab\" data-view=\"0\" aria-selected=\"true\">Cancelamento em at\u00e9 180 dias<\/button><button type=\"button\" role=\"tab\" data-view=\"1\" aria-selected=\"false\">Mix de anteced\u00eancia<\/button><\/div><div class=\"chart-view\" data-view=\"0\"><span class=\"chart-view-label\">Cancelamento em at\u00e9 180 dias<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 788 342\" role=\"img\" aria-label=\"Cancelamento em at\u00e9 180 dias\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1182px;margin:0 auto\"><line x1=\"58\" x2=\"757\" y1=\"258\" y2=\"258\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"262\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"178.66666666666669\" y2=\"178.66666666666669\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"182.66666666666669\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">20,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"99.33333333333334\" y2=\"99.33333333333334\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"103.33333333333334\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">40,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"20.00000000000003\" y2=\"20.00000000000003\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24.00000000000003\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">60,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"258\" y2=\"258\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"127.9\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 127.9 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">0\u20137 dias<\/text><text x=\"267.70000000000005\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 267.70000000000005 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">8\u201330 dias<\/text><text x=\"407.5\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 407.5 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">31\u201390 dias<\/text><text x=\"547.3000000000001\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 547.3000000000001 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">91\u2013180 dias<\/text><text x=\"687.1\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 687.1 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">181+ dias<\/text><path d=\"M102.9,258V214.4Q102.9,210.4 106.9,210.4H122.9Q126.9,210.4 126.9,214.4V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"114.9\" y=\"204.4\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12,0%<\/text><path d=\"M128.9,258V215.98666666666668Q128.9,211.98666666666668 132.9,211.98666666666668H148.9Q152.9,211.98666666666668 152.9,215.98666666666668V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M242.70000000000002,258V172.75Q242.70000000000002,168.75 246.70000000000002,168.75H262.70000000000005Q266.70000000000005,168.75 266.70000000000005,172.75V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"254.70000000000002\" y=\"162.75\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">22,5%<\/text><path d=\"M268.70000000000005,258V179.49333333333334Q268.70000000000005,175.49333333333334 272.70000000000005,175.49333333333334H288.70000000000005Q292.70000000000005,175.49333333333334 292.70000000000005,179.49333333333334V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M382.5,258V146.57000000000002Q382.5,142.57000000000002 386.5,142.57000000000002H402.5Q406.5,142.57000000000002 406.5,146.57000000000002V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"394.5\" y=\"136.57000000000002\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">29,1%<\/text><path d=\"M408.5,258V143.00000000000003Q408.5,139.00000000000003 412.5,139.00000000000003H428.5Q432.5,139.00000000000003 432.5,143.00000000000003V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M522.3000000000001,258V133.48000000000002Q522.3000000000001,129.48000000000002 526.3000000000001,129.48000000000002H542.3000000000001Q546.3000000000001,129.48000000000002 546.3000000000001,133.48000000000002V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"534.3000000000001\" y=\"123.48000000000002\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">32,4%<\/text><path d=\"M548.3000000000001,258V112.06000000000003Q548.3000000000001,108.06000000000003 552.3000000000001,108.06000000000003H568.3000000000001Q572.3000000000001,108.06000000000003 572.3000000000001,112.06000000000003V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M662.1,258V126.73666666666668Q662.1,122.73666666666668 666.1,122.73666666666668H682.1Q686.1,122.73666666666668 686.1,126.73666666666668V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"674.1\" y=\"116.73666666666668\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">34,1%<\/text><path d=\"M688.1,258V100.16000000000003Q688.1,96.16000000000003 692.1,96.16000000000003H708.1Q712.1,96.16000000000003 712.1,100.16000000000003V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Venda padr\u00e3o 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Venda padr\u00e3o 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0\u20137 dias<\/th><td>12,0%<\/td><td>11,6%<\/td><\/tr><tr><th scope=\"row\">8\u201330 dias<\/th><td>22,5%<\/td><td>20,8%<\/td><\/tr><tr><th scope=\"row\">31\u201390 dias<\/th><td>29,1%<\/td><td>30,0%<\/td><\/tr><tr><th scope=\"row\">91\u2013180 dias<\/th><td>32,4%<\/td><td>37,8%<\/td><\/tr><tr><th scope=\"row\">181+ dias<\/th><td>34,1%<\/td><td>40,8%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><div class=\"chart-view\" data-view=\"1\" hidden><span class=\"chart-view-label\">Mix de anteced\u00eancia<\/span><div class=\"chart-plot\"><svg viewBox=\"-16 0 788 342\" role=\"img\" aria-label=\"Mix de anteced\u00eancia\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1182px;margin:0 auto\"><line x1=\"58\" x2=\"757\" y1=\"258\" y2=\"258\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"262\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"178.66666666666669\" y2=\"178.66666666666669\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"182.66666666666669\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">10,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"99.33333333333334\" y2=\"99.33333333333334\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"103.33333333333334\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">20,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"20.00000000000003\" y2=\"20.00000000000003\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24.00000000000003\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">30,0%<\/text><line x1=\"58\" x2=\"757\" y1=\"258\" y2=\"258\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"127.9\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 127.9 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">0\u20137 dias<\/text><text x=\"267.70000000000005\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 267.70000000000005 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">8\u201330 dias<\/text><text x=\"407.5\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 407.5 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">31\u201390 dias<\/text><text x=\"547.3000000000001\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 547.3000000000001 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">91\u2013180 dias<\/text><text x=\"687.1\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 687.1 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">181+ dias<\/text><path d=\"M102.9,258V180.2866666666667Q102.9,176.2866666666667 106.9,176.2866666666667H122.9Q126.9,176.2866666666667 126.9,180.2866666666667V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"114.9\" y=\"170.2866666666667\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">10,3%<\/text><path d=\"M128.9,258V79.53333333333336Q128.9,75.53333333333336 132.9,75.53333333333336H148.9Q152.9,75.53333333333336 152.9,79.53333333333336V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M242.70000000000002,258V168.38666666666668Q242.70000000000002,164.38666666666668 246.70000000000002,164.38666666666668H262.70000000000005Q266.70000000000005,164.38666666666668 266.70000000000005,168.38666666666668V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"254.70000000000002\" y=\"158.38666666666668\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">11,8%<\/text><path d=\"M268.70000000000005,258V88.26000000000002Q268.70000000000005,84.26000000000002 272.70000000000005,84.26000000000002H288.70000000000005Q292.70000000000005,84.26000000000002 292.70000000000005,88.26000000000002V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M382.5,258V83.5Q382.5,79.5 386.5,79.5H402.5Q406.5,79.5 406.5,83.5V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"394.5\" y=\"73.5\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">22,5%<\/text><path d=\"M408.5,258V44.626666666666694Q408.5,40.626666666666694 412.5,40.626666666666694H428.5Q432.5,40.626666666666694 432.5,44.626666666666694V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M522.3000000000001,258V50.97333333333333Q522.3000000000001,46.97333333333333 526.3000000000001,46.97333333333333H542.3000000000001Q546.3000000000001,46.97333333333333 546.3000000000001,50.97333333333333V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"534.3000000000001\" y=\"40.97333333333333\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">26,6%<\/text><path d=\"M548.3000000000001,258V123.96000000000004Q548.3000000000001,119.96000000000004 552.3000000000001,119.96000000000004H568.3000000000001Q572.3000000000001,119.96000000000004 572.3000000000001,123.96000000000004V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M662.1,258V33.52000000000004Q662.1,29.52000000000004 666.1,29.52000000000004H682.1Q686.1,29.52000000000004 686.1,33.52000000000004V258Z\" fill=\"#5c2da7\" tabindex=\"0\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"674.1\" y=\"23.52000000000004\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">28,8%<\/text><path d=\"M688.1,258V180.2866666666667Q688.1,176.2866666666667 692.1,176.2866666666667H708.1Q712.1,176.2866666666667 712.1,180.2866666666667V258Z\" fill=\"#b3aabd\" tabindex=\"0\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><\/svg><\/div><div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Venda padr\u00e3o 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Venda padr\u00e3o 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0\u20137 dias<\/th><td>10,3%<\/td><td>23,0%<\/td><\/tr><tr><th scope=\"row\">8\u201330 dias<\/th><td>11,8%<\/td><td>21,9%<\/td><\/tr><tr><th scope=\"row\">31\u201390 dias<\/th><td>22,5%<\/td><td>27,4%<\/td><\/tr><tr><th scope=\"row\">91\u2013180 dias<\/th><td>26,6%<\/td><td>17,4%<\/td><\/tr><tr><th scope=\"row\">181+ dias<\/th><td>28,8%<\/td><td>10,3%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details><\/div><\/div>  <\/section><\/div> <figcaption><p>A qualidade precisa ser comparada com a mesma anteced\u00eancia e a mesma janela de matura\u00e7\u00e3o.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c7aebb elementor-widget elementor-widget-html\" data-id=\"66c7aebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba1d76 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"2ba1d76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma campanha pode quebrar recorde e ainda assim produzir uma receita fr\u00e1gil. Reservas com perman\u00eancia curta, cancelamento elevado, custo comercial alto, pagamento n\u00e3o aprovado ou consumo concentrado em datas cr\u00edticas podem aumentar o volume e reduzir o resultado econ\u00f4mico.<\/p><p>Por isso, a an\u00e1lise precisa come\u00e7ar com quatro camadas. A primeira \u00e9 escala: reservas, room nights e receita bruta. A segunda \u00e9 qualidade da estadia: perman\u00eancia, anteced\u00eancia e composi\u00e7\u00e3o da reserva. A terceira \u00e9 estabilidade: cancelamento, altera\u00e7\u00e3o, no-show e reembolso. A quarta \u00e9 captura financeira: pagamento tentado, aprovado, recebido e conciliado.<\/p><p>O canal de maior receita n\u00e3o \u00e9 automaticamente o melhor canal. Ele pode cumprir um papel importante de alcance, demanda internacional ou preenchimento de datas. Da mesma forma, o canal direto n\u00e3o \u00e9 automaticamente mais rent\u00e1vel se o hotel n\u00e3o contabilizar m\u00eddia, tecnologia, equipe, benef\u00edcio e custo de pagamento. A decis\u00e3o madura compara fun\u00e7\u00f5es e contribui\u00e7\u00e3o, n\u00e3o torcidas.<\/p><p>O objetivo do painel \u00e9 revelar combina\u00e7\u00f5es. Um canal pode trazer volume e anteced\u00eancia, outro estadias mais longas, outro menor cancelamento e outro relacionamento pr\u00f3prio. O portf\u00f3lio mais forte usa cada vitrine para aquilo que ela faz melhor, sem distribuir a mesma condi\u00e7\u00e3o para todos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0a289 elementor-widget elementor-widget-html\" data-id=\"9d0a289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Me\u00e7a o que permanece<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Compare reservas, room nights, receita bruta e receita l\u00edquida pela mesma fam\u00edlia de canal.<\/p><\/li><li><span>02<\/span><p>Adicione estadia m\u00e9dia, anteced\u00eancia e cancelamento \u00e0 leitura de cada fam\u00edlia de canal.<\/p><\/li><li><span>03<\/span><p>Inclua custo comercial quando houver uma regra comum de c\u00e1lculo.<\/p><\/li><li><span>04<\/span><p>Separe reserva confirmada de pagamento aprovado e receita reconhecida.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379af779 elementor-widget elementor-widget-html\" data-id=\"379af779\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Painel de qualidade<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 7\"><table><thead><tr><th scope=\"col\">Dimens\u00e3o<\/th><th scope=\"col\">M\u00e9trica<\/th><th scope=\"col\">Pergunta<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Escala<\/th><td>Reservas room nights receita<\/td><td>Quem trouxe demanda<\/td><\/tr><tr><th scope=\"row\">Perfil<\/th><td>Estadia anteced\u00eancia composi\u00e7\u00e3o<\/td><td>Que viagem foi vendida<\/td><\/tr><tr><th scope=\"row\">Estabilidade<\/th><td>Cancelamento altera\u00e7\u00e3o reembolso<\/td><td>Quanto permaneceu<\/td><\/tr><tr><th scope=\"row\">Economia<\/th><td>Receita l\u00edquida e custo<\/td><td>Quanto contribuiu<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e24f005 elementor-widget elementor-widget-html\" data-id=\"4e24f005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Receita l\u00edquida<\/li><li>Estadia m\u00e9dia<\/li><li>Anteced\u00eancia<\/li><li>Cancelamento<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8bb095 elementor-widget elementor-widget-html\" data-id=\"3c8bb095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Qual canal entrega o papel que voc\u00ea espera dele e qual apenas parece bom quando a an\u00e1lise termina na receita bruta?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5b1895 elementor-widget elementor-widget-html\" data-id=\"7e5b1895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Veja as solu\u00e7\u00f5es que ajudam a acompanhar cancelamento, receita e comportamento da reserva.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 7\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3cc667 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"2e3cc667\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-08\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7c34d57a e-con-full e-flex e-con e-child\" data-id=\"7c34d57a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-700be7be bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"700be7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">08<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54ac08b1 e-con-full e-flex e-con e-child\" data-id=\"54ac08b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed34b09 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"ed34b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 02<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 08<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767cdb36 elementor-widget elementor-widget-heading\" data-id=\"767cdb36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia por perfil de hotel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6feb19aa elementor-widget elementor-widget-html\" data-id=\"6feb19aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Cada perfil de hotel exige uma campanha compat\u00edvel com sua demanda, capacidade e opera\u00e7\u00e3o.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a3b67e elementor-widget elementor-widget-html\" data-id=\"59a3b67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-04\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Anteced\u00eancia, dura\u00e7\u00e3o e sazonalidade<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"stay-matrix\" aria-labelledby=\"stay-matrix-title\"> <header> <div><span class=\"eyebrow\">Calend\u00e1rio que a campanha movimenta<\/span><h5 id=\"stay-matrix-title\">Anteced\u00eancia e dura\u00e7\u00e3o da hospedagem<\/h5><\/div> <p>A combina\u00e7\u00e3o entre dist\u00e2ncia do check-in e n\u00famero de noites mostra que a Black Friday n\u00e3o vende apenas uma data: ela antecipa estadias mais longas.<\/p> <\/header> <div class=\"stay-matrix-grid\"> <section class=\"stay-matrix-panel\"> <h5>Semana BF 2025 <span>\u00b7 % dos quartos ativos<\/span><\/h5> <div class=\"stay-matrix-scroll\" role=\"region\" aria-label=\"Semana BF 2025: anteced\u00eancia por n\u00famero de noites\"> <table> <thead><tr><th scope=\"col\">Anteced\u00eancia<\/th><th scope=\"col\">1 noite<\/th><th scope=\"col\">2 noites<\/th><th scope=\"col\">3 noites<\/th><th scope=\"col\">4+ noites<\/th><\/tr><\/thead> <tbody><tr><th scope=\"row\">0\u20137 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.204\">6,7%<\/td><td class=\"heat-cell\" style=\"--heat:0.103\">3,4%<\/td><td class=\"heat-cell\" style=\"--heat:0.043\">1,4%<\/td><td class=\"heat-cell\" style=\"--heat:0.040\">1,3%<\/td><\/tr><tr><th scope=\"row\">8\u201330 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.088\">2,9%<\/td><td class=\"heat-cell\" style=\"--heat:0.116\">3,8%<\/td><td class=\"heat-cell\" style=\"--heat:0.076\">2,5%<\/td><td class=\"heat-cell\" style=\"--heat:0.112\">3,7%<\/td><\/tr><tr><th scope=\"row\">31\u201390 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.040\">1,3%<\/td><td class=\"heat-cell\" style=\"--heat:0.116\">3,8%<\/td><td class=\"heat-cell\" style=\"--heat:0.125\">4,1%<\/td><td class=\"heat-cell\" style=\"--heat:0.410\">13,5%<\/td><\/tr><tr><th scope=\"row\">90+ dias<\/th><td class=\"heat-cell\" style=\"--heat:0.040\">1,3%<\/td><td class=\"heat-cell\" style=\"--heat:0.225\">7,4%<\/td><td class=\"heat-cell\" style=\"--heat:0.298\">9,8%<\/td><td class=\"heat-cell heat-strong\" style=\"--heat:1.000\">32,9%<\/td><\/tr><\/tbody> <\/table> <\/div> <\/section> <section class=\"stay-matrix-panel\"> <h5>Demais emiss\u00f5es de 2025 <span>\u00b7 % dos quartos ativos<\/span><\/h5> <div class=\"stay-matrix-scroll\" role=\"region\" aria-label=\"Demais emiss\u00f5es de 2025: anteced\u00eancia por n\u00famero de noites\"> <table> <thead><tr><th scope=\"col\">Anteced\u00eancia<\/th><th scope=\"col\">1 noite<\/th><th scope=\"col\">2 noites<\/th><th scope=\"col\">3 noites<\/th><th scope=\"col\">4+ noites<\/th><\/tr><\/thead> <tbody><tr><th scope=\"row\">0\u20137 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.413\">13,6%<\/td><td class=\"heat-cell\" style=\"--heat:0.234\">7,7%<\/td><td class=\"heat-cell\" style=\"--heat:0.109\">3,6%<\/td><td class=\"heat-cell\" style=\"--heat:0.097\">3,2%<\/td><\/tr><tr><th scope=\"row\">8\u201330 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.152\">5,0%<\/td><td class=\"heat-cell\" style=\"--heat:0.213\">7,0%<\/td><td class=\"heat-cell\" style=\"--heat:0.146\">4,8%<\/td><td class=\"heat-cell\" style=\"--heat:0.216\">7,1%<\/td><\/tr><tr><th scope=\"row\">31\u201390 dias<\/th><td class=\"heat-cell\" style=\"--heat:0.076\">2,5%<\/td><td class=\"heat-cell\" style=\"--heat:0.158\">5,2%<\/td><td class=\"heat-cell\" style=\"--heat:0.158\">5,2%<\/td><td class=\"heat-cell\" style=\"--heat:0.404\">13,3%<\/td><\/tr><tr><th scope=\"row\">90+ dias<\/th><td class=\"heat-cell\" style=\"--heat:0.030\">1,0%<\/td><td class=\"heat-cell\" style=\"--heat:0.082\">2,7%<\/td><td class=\"heat-cell\" style=\"--heat:0.106\">3,5%<\/td><td class=\"heat-cell heat-strong\" style=\"--heat:0.450\">14,8%<\/td><\/tr><\/tbody> <\/table> <\/div> <\/section><\/div> <aside><strong>32,9%<\/strong><p>dos quartos ativos vendidos na semana BF combinaram <b>90 dias ou mais<\/b> de anteced\u00eancia com <b>quatro noites ou mais<\/b>. No restante de 2025, eram 14,8%.<\/p><\/aside> <\/section> <section class=\"interactive-viz\" aria-labelledby=\"viz-G04b-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G04b-title\">Temporada das hospedagens vendidas<\/h5><p>Participa\u00e7\u00e3o dos quartos entre alta, m\u00e9dia e baixa temporada.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 390 181\" role=\"img\" aria-label=\"Quartos\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:585px;margin:0 auto\"><line x1=\"149.6\" x2=\"149.6\" y1=\"0\" y2=\"157\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"149.6\" y=\"174\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">0,0%<\/text><line x1=\"199.39999999999998\" x2=\"199.39999999999998\" y1=\"0\" y2=\"157\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"199.39999999999998\" y=\"174\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">20,0%<\/text><line x1=\"249.2\" x2=\"249.2\" y1=\"0\" y2=\"157\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"249.2\" y=\"174\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">40,0%<\/text><line x1=\"299\" x2=\"299\" y1=\"0\" y2=\"157\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"299\" y=\"174\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">60,0%<\/text><text x=\"139.6\" y=\"30\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Alta (jan, fev, jul, dez)<\/text><path d=\"M149.6,6H254.413Q258.413,6 258.413,10V18Q258.413,22 254.413,22H149.6Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"264.413\" y=\"19\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">43,7%<\/text><path d=\"M149.6,24H232.003Q236.003,24 236.003,28V36Q236.003,40 232.003,40H149.6Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"242.003\" y=\"37\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">34,7%<\/text><text x=\"139.6\" y=\"81\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">M\u00e9dia (mar, abr, out, nov)<\/text><path d=\"M149.6,57H231.505Q235.505,57 235.505,61V69Q235.505,73 231.505,73H149.6Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"241.505\" y=\"70\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">34,5%<\/text><path d=\"M149.6,75H230.011Q234.011,75 234.011,79V87Q234.011,91 230.011,91H149.6Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"240.011\" y=\"88\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">33,9%<\/text><text x=\"139.6\" y=\"132\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Baixa (mai, jun, ago, set)<\/text><path d=\"M149.6,108H199.882Q203.882,108 203.882,112V120Q203.882,124 199.882,124H149.6Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"209.882\" y=\"121\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">21,8%<\/text><path d=\"M149.6,126H223.786Q227.786,126 227.786,130V138Q227.786,142 223.786,142H149.6Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"233.786\" y=\"139\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">31,4%<\/text><line x1=\"149.6\" x2=\"149.6\" y1=\"0\" y2=\"157\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Vendidos na semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Todas as estadias de 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Vendidos na semana BF 2025<\/th><th>Todas as estadias de 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Alta (jan, fev, jul, dez)<\/th><td>43,7%<\/td><td>34,7%<\/td><\/tr><tr><th scope=\"row\">M\u00e9dia (mar, abr, out, nov)<\/th><td>34,5%<\/td><td>33,9%<\/td><\/tr><tr><th scope=\"row\">Baixa (mai, jun, ago, set)<\/th><td>21,8%<\/td><td>31,4%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section><\/div> <figcaption><p>Temporada, anteced\u00eancia e perman\u00eancia mostram que tipo de calend\u00e1rio a campanha consegue movimentar.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262772f0 elementor-widget elementor-widget-html\" data-id=\"262772f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b724dc9 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"b724dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e3o existe uma Black Friday hoteleira \u00fanica. Um resort vende perman\u00eancia, fam\u00edlia, calend\u00e1rio futuro e consumo dentro da propriedade. Um hotel urbano pode usar a data para finais de semana, day use, gastronomia, salas e bleisure. Uma rede precisa coordenar regras, marcas e invent\u00e1rio. Uma pousada ou boutique precisa proteger diferencia\u00e7\u00e3o e capacidade de atendimento.<\/p><p>Essa variedade torna perigosa qualquer receita pronta baseada em uma m\u00e9dia. Os n\u00fameros do mercado servem como refer\u00eancia; o ponto de partida continua sendo o hist\u00f3rico do pr\u00f3prio hotel, as datas que precisa ocupar e a capacidade que consegue entregar sem comprometer a experi\u00eancia.<\/p><p>O caminho n\u00e3o \u00e9 copiar a oferta do segmento que mais vendeu. \u00c9 entender quais restri\u00e7\u00f5es e oportunidades explicam o resultado. Resorts podem aceitar maior anteced\u00eancia e perman\u00eancia. Urbanos podem precisar criar motivo de viagem. Redes podem usar a escala da base, mas precisam de governan\u00e7a. Hot\u00e9is pequenos podem converter bem com uma oferta simples, desde que n\u00e3o criem complexidade imposs\u00edvel de operar.<\/p><p>O melhor uso dos dados \u00e9 transformar contexto em escolha. Cada perfil deve sair do cap\u00edtulo com objetivo, risco, formato de oferta e m\u00e9tricas pr\u00f3prias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e1d866 elementor-widget elementor-widget-html\" data-id=\"74e1d866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Adapte a campanha ao perfil da propriedade<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Comece pelo hist\u00f3rico do hotel: calend\u00e1rio, anteced\u00eancia, perman\u00eancia, cancelamento e margem.<\/p><\/li><li><span>02<\/span><p>Escolha as datas que a campanha deve ocupar e proteja per\u00edodos que j\u00e1 t\u00eam demanda suficiente.<\/p><\/li><li><span>03<\/span><p>Ajuste a complexidade da oferta \u00e0 capacidade de atendimento, invent\u00e1rio e opera\u00e7\u00e3o.<\/p><\/li><li><span>04<\/span><p>Compare o resultado com anos anteriores e com hot\u00e9is realmente semelhantes, nunca com uma m\u00e9dia gen\u00e9rica.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd10201 elementor-widget elementor-widget-html\" data-id=\"7bd10201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Dire\u00e7\u00e3o por perfil<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 8\"><table><thead><tr><th scope=\"col\">Perfil<\/th><th scope=\"col\">Objetivo frequente<\/th><th scope=\"col\">Risco principal<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Resort<\/th><td>Antecipar f\u00e9rias e ampliar perman\u00eancia<\/td><td>Concentrar datas e capacidade<\/td><\/tr><tr><th scope=\"row\">Urbano<\/th><td>Criar demanda de lazer e uso local<\/td><td>Oferta sem motivo de viagem<\/td><\/tr><tr><th scope=\"row\">Rede<\/th><td>Escalar audi\u00eancia e governan\u00e7a<\/td><td>Inconsist\u00eancia entre propriedades<\/td><\/tr><tr><th scope=\"row\">Pousada ou boutique<\/th><td>Proteger diferencia\u00e7\u00e3o e caixa<\/td><td>Complexidade operacional<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744bc89e elementor-widget elementor-widget-html\" data-id=\"744bc89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Ocupa\u00e7\u00e3o futura<\/li><li>Anteced\u00eancia<\/li><li>Perman\u00eancia<\/li><li>Margem<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc70c9c elementor-widget elementor-widget-html\" data-id=\"6bc70c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Que resultado faz sentido para o seu modelo de hotel e que risco precisa ser protegido antes da campanha?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab8001 elementor-widget elementor-widget-html\" data-id=\"9ab8001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Intelig\u00eancia para decidir<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que ajudam a adaptar pre\u00e7o e invent\u00e1rio ao perfil do hotel.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 8\"><a href=\"#solucoes-dados\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-743aa9d e-con-full bfg-part e-flex e-con e-child\" data-id=\"743aa9d\" data-element_type=\"container\" data-e-type=\"container\" id=\"parte-3\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee7fb7d elementor-widget elementor-widget-html\" data-id=\"6ee7fb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"part-inner\"><div class=\"part-art\" aria-hidden=\"true\"><span>03<\/span><i><\/i><i><\/i><\/div><div class=\"part-copy\"> <span class=\"eyebrow\">Parte 03 \u00b7 Playbook de iniciativas<\/span> <h2>O playbook da campanha<\/h2> <p class=\"part-question\">Iniciativas para formar audi\u00eancia, criar ofertas e coordenar canais<\/p> <p class=\"part-summary\">Uma sequ\u00eancia pr\u00e1tica: atrair, capturar, converter, ampliar a receita e distribuir com coer\u00eancia.<\/p> <nav class=\"part-chapters\" aria-label=\"Cap\u00edtulos da parte 3\"><a href=\"#capitulo-09\"><span>09<\/span>Construa audi\u00eancia antes do desconto<\/a><a href=\"#capitulo-10\"><span>10<\/span>Ambientes abertos, capturados, fechados e transacionais<\/a><a href=\"#capitulo-11\"><span>11<\/span>Exclusividade, benef\u00edcios, fidelidade e cashback<\/a><a href=\"#capitulo-12\"><span>12<\/span>Um card\u00e1pio de ofertas para a Black Friday<\/a><a href=\"#capitulo-13\"><span>13<\/span>A reserva abre uma nova janela de receita<\/a><a href=\"#capitulo-14\"><span>14<\/span>Todo o mercado estar\u00e1 vendendo<\/a><a href=\"#capitulo-15\"><span>15<\/span>A estrat\u00e9gia de portf\u00f3lio de canais<\/a><a href=\"#capitulo-16\"><span>16<\/span>Como aproveitar o investimento dos canais<\/a><\/nav> <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35760e3c e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"35760e3c\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-09\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-7f5cbd0e e-con-full e-flex e-con e-child\" data-id=\"7f5cbd0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78888145 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"78888145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">09<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-302cabae e-con-full e-flex e-con e-child\" data-id=\"302cabae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45e9d574 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"45e9d574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 09<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ec1a12 elementor-widget elementor-widget-heading\" data-id=\"33ec1a12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construa audi\u00eancia antes do desconto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64478467 elementor-widget elementor-widget-html\" data-id=\"64478467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>A melhor campanha n\u00e3o entrega apenas reservas: tamb\u00e9m amplia uma base pr\u00f3pria que pode continuar gerando receita.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553536e3 elementor-widget elementor-widget-html\" data-id=\"553536e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"evidence-spotlight\" aria-labelledby=\"evidence-09-title\"> <header class=\"evidence-heading\"> <div><span class=\"eyebrow\">Evid\u00eancia em destaque<\/span><small>Relacionamento \u00b7 WhatsApp \u00b7 Brasil<\/small><\/div> <div><h4 id=\"evidence-09-title\">Proximidade converte. Confian\u00e7a protege.<\/h4><p>O WhatsApp aproxima marcas e consumidores, mas o mesmo ambiente que facilita a conversa amplia a responsabilidade sobre consentimento e dados sens\u00edveis.<\/p><\/div> <\/header> <div class=\"evidence-visual\" role=\"img\" aria-label=\"77%: conversam com marcas pelo aplicativo; 7 em 10: relatam compra ou contrata\u00e7\u00e3o pelo canal; 61%: sentem desconforto ao compartilhar dados sens\u00edveis\"> <div class=\"evidence-axis\"><span>0%<\/span><span>100%<\/span><\/div> <div class=\"evidence-bars\"> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>77%<\/strong><span>conversam com marcas pelo aplicativo<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:77%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>7 em 10<\/strong><span>relatam compra ou contrata\u00e7\u00e3o pelo canal<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:70%\"><\/i><\/div> <\/div> <div class=\"evidence-bar-row\"> <div class=\"evidence-bar-copy\"><strong>61%<\/strong><span>sentem desconforto ao compartilhar dados sens\u00edveis<\/span><\/div> <div class=\"evidence-bar-track\" aria-hidden=\"true\"><i style=\"--fill:61%\"><\/i><\/div> <\/div><\/div> <\/div> <footer class=\"evidence-footer\"> <nav class=\"evidence-sources\" aria-label=\"Fontes do quadro\"><a href=\"#fonte-8\"><span>08<\/span>Opinion Box<\/a><\/nav> <p>A leitura combina oportunidade comercial e risco percebido. A transa\u00e7\u00e3o deve migrar para ambiente adequado e seguro.<\/p> <\/footer> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa2672f elementor-widget elementor-widget-html\" data-id=\"4fa2672f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-05\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Carrinhos abandonados e janela de recupera\u00e7\u00e3o<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"interactive-viz\" aria-labelledby=\"viz-G05-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G05-title\">Carrinhos abandonados \u00d7 reservas conclu\u00eddas<\/h5><p>\u00cdndice di\u00e1rio. O valor representa tentativas, n\u00e3o pessoas nem receita perdida.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 477 342\" role=\"img\" aria-label=\"Quartos\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:716px;margin:0 auto\"><line x1=\"58\" x2=\"446\" y1=\"258\" y2=\"258\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"262\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0<\/text><line x1=\"58\" x2=\"446\" y1=\"178.66666666666669\" y2=\"178.66666666666669\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"182.66666666666669\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">500<\/text><line x1=\"58\" x2=\"446\" y1=\"99.33333333333334\" y2=\"99.33333333333334\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"103.33333333333334\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">1.000<\/text><line x1=\"58\" x2=\"446\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">1.500<\/text><line x1=\"58\" x2=\"446\" y1=\"258\" y2=\"258\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"67.7\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 67.7 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">16\/11<\/text><text x=\"106.5\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 106.5 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">18\/11<\/text><text x=\"145.29999999999998\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 145.29999999999998 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">20\/11<\/text><text x=\"184.09999999999997\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 184.09999999999997 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">22\/11<\/text><text x=\"222.89999999999998\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 222.89999999999998 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">24\/11<\/text><text x=\"261.7\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 261.7 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">26\/11<\/text><text x=\"300.49999999999994\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 300.49999999999994 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">28\/11<\/text><text x=\"339.29999999999995\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 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167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M320.9,258V219.79866666666666Q320.9,217.69866666666667 323,217.69866666666667H322.99999999999994Q325.09999999999997,217.69866666666667 325.09999999999997,219.79866666666666V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M334.09999999999997,258V239.31466666666665Q334.09999999999997,237.21466666666666 336.2,237.21466666666666H336.19999999999993Q338.29999999999995,237.21466666666666 338.29999999999995,239.31466666666665V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 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363.9,234.87199999999999V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M372.9,258V244.55066666666667Q372.9,242.45066666666668 375,242.45066666666668H374.99999999999994Q377.09999999999997,242.45066666666668 377.09999999999997,244.55066666666667V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M379.09999999999997,258V242.80533333333332Q379.09999999999997,240.70533333333333 381.2,240.70533333333333H381.19999999999993Q383.29999999999995,240.70533333333333 383.29999999999995,242.80533333333332V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M392.29999999999995,258V246.93066666666667Q392.29999999999995,244.83066666666667 394.4,244.83066666666667H394.3999999999999Q396.49999999999994,244.83066666666667 396.49999999999994,246.93066666666667V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M398.49999999999994,258V244.23333333333332Q398.49999999999994,242.13333333333333 400.59999999999997,242.13333333333333H400.5999999999999Q402.69999999999993,242.13333333333333 402.69999999999993,244.23333333333332V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M411.7,258V248.83466666666666Q411.7,246.73466666666667 413.8,246.73466666666667H413.79999999999995Q415.9,246.73466666666667 415.9,248.83466666666666V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M417.9,258V246.61333333333332Q417.9,244.51333333333332 420,244.51333333333332H419.99999999999994Q422.09999999999997,244.51333333333332 422.09999999999997,246.61333333333332V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M431.09999999999997,258V249.78666666666666Q431.09999999999997,247.68666666666667 433.2,247.68666666666667H433.19999999999993Q435.29999999999995,247.68666666666667 435.29999999999995,249.78666666666666V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M437.29999999999995,258V243.12266666666667Q437.29999999999995,241.02266666666668 439.4,241.02266666666668H439.3999999999999Q441.49999999999994,241.02266666666668 441.49999999999994,243.12266666666667V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Carrinhos abandonados<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Reservas conclu\u00eddas no motor<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Carrinhos abandonados<\/th><th>Reservas conclu\u00eddas no motor<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">16\/11<\/th><td>66<\/td><td>82<\/td><\/tr><tr><th scope=\"row\">17\/11<\/th><td>80<\/td><td>96<\/td><\/tr><tr><th scope=\"row\">18\/11<\/th><td>71<\/td><td>87<\/td><\/tr><tr><th scope=\"row\">19\/11<\/th><td>88<\/td><td>109<\/td><\/tr><tr><th scope=\"row\">20\/11<\/th><td>90<\/td><td>105<\/td><\/tr><tr><th scope=\"row\">21\/11<\/th><td>102<\/td><td>164<\/td><\/tr><tr><th scope=\"row\">22\/11<\/th><td>75<\/td><td>86<\/td><\/tr><tr><th scope=\"row\">23\/11 \u00b7 Antes da sexta (23\u201327\/11)<\/th><td>87<\/td><td>109<\/td><\/tr><tr><th scope=\"row\">24\/11 \u00b7 Antes da sexta (23\u201327\/11)<\/th><td>168<\/td><td>199<\/td><\/tr><tr><th scope=\"row\">25\/11 \u00b7 Antes da sexta (23\u201327\/11)<\/th><td>166<\/td><td>218<\/td><\/tr><tr><th scope=\"row\">26\/11 \u00b7 Antes da sexta (23\u201327\/11)<\/th><td>244<\/td><td>429<\/td><\/tr><tr><th scope=\"row\">27\/11 \u00b7 Antes da sexta (23\u201327\/11)<\/th><td>407<\/td><td>798<\/td><\/tr><tr><th scope=\"row\">28\/11 \u00b7 Sexta BF (28\/11)<\/th><td>1.402<\/td><td>1.474<\/td><\/tr><tr><th scope=\"row\">29\/11 \u00b7 Fim de semana (29\u201330\/11)<\/th><td>143<\/td><td>254<\/td><\/tr><tr><th scope=\"row\">30\/11 \u00b7 Fim de semana (29\u201330\/11)<\/th><td>131<\/td><td>264<\/td><\/tr><tr><th scope=\"row\">01\/12 \u00b7 Cyber Monday (01\/12)<\/th><td>117<\/td><td>159<\/td><\/tr><tr><th scope=\"row\">02\/12 \u00b7 Travel Tuesday (02\/12)<\/th><td>98<\/td><td>109<\/td><\/tr><tr><th scope=\"row\">03\/12<\/th><td>83<\/td><td>100<\/td><\/tr><tr><th scope=\"row\">04\/12<\/th><td>71<\/td><td>85<\/td><\/tr><tr><th scope=\"row\">05\/12<\/th><td>65<\/td><td>107<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section> <section class=\"interactive-viz\" aria-labelledby=\"viz-G05b-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G05b-title\">Anteced\u00eancia dos carrinhos<\/h5><p>Distribui\u00e7\u00e3o por dist\u00e2ncia at\u00e9 o check-in.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 427 342\" role=\"img\" aria-label=\"Anteced\u00eancia\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:641px;margin:0 auto\"><line x1=\"58\" x2=\"396\" y1=\"258\" y2=\"258\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"262\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0,0%<\/text><line x1=\"58\" x2=\"396\" y1=\"178.66666666666669\" y2=\"178.66666666666669\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"182.66666666666669\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">20,0%<\/text><line x1=\"58\" x2=\"396\" y1=\"99.33333333333334\" y2=\"99.33333333333334\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"103.33333333333334\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">40,0%<\/text><line x1=\"58\" x2=\"396\" y1=\"20.00000000000003\" y2=\"20.00000000000003\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24.00000000000003\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">60,0%<\/text><line x1=\"58\" x2=\"396\" y1=\"258\" y2=\"258\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"91.8\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 91.8 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">0\u20137 dias<\/text><text x=\"159.39999999999998\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 159.39999999999998 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">8\u201330 dias<\/text><text x=\"227\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 227 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">31\u201390 dias<\/text><text x=\"294.59999999999997\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 294.59999999999997 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">91\u2013180 dias<\/text><text x=\"362.2\" y=\"276\" text-anchor=\"end\" font-size=\"10\" fill=\"#716778\" transform=\"rotate(-42 362.2 276)\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:end\">181+ dias<\/text><path d=\"M66.8,258V240.58Q66.8,236.58 70.8,236.58H86.8Q90.8,236.58 90.8,240.58V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"78.8\" y=\"230.58\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">5,4%<\/text><path d=\"M92.8,258V238.59666666666666Q92.8,234.59666666666666 96.8,234.59666666666666H112.8Q116.8,234.59666666666666 116.8,238.59666666666666V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M134.39999999999998,258V231.45666666666668Q134.39999999999998,227.45666666666668 138.39999999999998,227.45666666666668H154.39999999999998Q158.39999999999998,227.45666666666668 158.39999999999998,231.45666666666668V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"146.39999999999998\" y=\"221.45666666666668\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">7,7%<\/text><path d=\"M160.39999999999998,258V229.47333333333333Q160.39999999999998,225.47333333333333 164.39999999999998,225.47333333333333H180.39999999999998Q184.39999999999998,225.47333333333333 184.39999999999998,229.47333333333333V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M202,258V202.89666666666668Q202,198.89666666666668 206,198.89666666666668H222Q226,198.89666666666668 226,202.89666666666668V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"214\" y=\"192.89666666666668\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">14,9%<\/text><path d=\"M228,258V191.39333333333335Q228,187.39333333333335 232,187.39333333333335H248Q252,187.39333333333335 252,191.39333333333335V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M269.59999999999997,258V155.29666666666668Q269.59999999999997,151.29666666666668 273.59999999999997,151.29666666666668H289.59999999999997Q293.59999999999997,151.29666666666668 293.59999999999997,155.29666666666668V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"281.59999999999997\" y=\"145.29666666666668\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">26,9%<\/text><path d=\"M295.59999999999997,258V149.3466666666667Q295.59999999999997,145.3466666666667 299.59999999999997,145.3466666666667H315.59999999999997Q319.59999999999997,145.3466666666667 319.59999999999997,149.3466666666667V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M337.2,258V83.10333333333335Q337.2,79.10333333333335 341.2,79.10333333333335H357.2Q361.2,79.10333333333335 361.2,83.10333333333335V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"349.2\" y=\"73.10333333333335\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">45,1%<\/text><path d=\"M363.2,258V104.52333333333334Q363.2,100.52333333333334 367.2,100.52333333333334H383.2Q387.2,100.52333333333334 387.2,104.52333333333334V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Abandonados (23\/11\u201302\/12)<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Conclu\u00eddos no motor (23\/11\u201302\/12)<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Abandonados (23\/11\u201302\/12)<\/th><th>Conclu\u00eddos no motor (23\/11\u201302\/12)<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">0\u20137 dias<\/th><td>5,4%<\/td><td>5,9%<\/td><\/tr><tr><th scope=\"row\">8\u201330 dias<\/th><td>7,7%<\/td><td>8,2%<\/td><\/tr><tr><th scope=\"row\">31\u201390 dias<\/th><td>14,9%<\/td><td>17,8%<\/td><\/tr><tr><th scope=\"row\">91\u2013180 dias<\/th><td>26,9%<\/td><td>28,4%<\/td><\/tr><tr><th scope=\"row\">181+ dias<\/th><td>45,1%<\/td><td>39,7%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section><\/div> <figcaption><p>O pico de abandono cria uma janela de recupera\u00e7\u00e3o; carrinho \u00e9 sinal de inten\u00e7\u00e3o, n\u00e3o receita perdida.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79624f9a elementor-widget elementor-widget-html\" data-id=\"79624f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98fe1b bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"1c98fe1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aten\u00e7\u00e3o comprada termina quando o or\u00e7amento termina. Audi\u00eancia pr\u00f3pria pode ser reconhecida, segmentada e trabalhada ao longo do ano. A diferen\u00e7a n\u00e3o est\u00e1 em acumular contatos. Est\u00e1 em conquistar consentimento, prefer\u00eancia e contexto suficientes para entregar uma comunica\u00e7\u00e3o \u00fatil.<\/p><p>Landing pages, e-mail, WhatsApp, redes sociais, criadores de conte\u00fado e comunidades podem levar uma pessoa do interesse ao cadastro. Seguidores n\u00e3o substituem uma base identificada. Uma base identificada, por sua vez, n\u00e3o substitui uma oferta relevante. Na jornada que controla, o pr\u00f3prio hotel deve distinguir alcance, cadastro v\u00e1lido, acesso \u00e0 oferta, busca, reserva, receita e descadastro.<\/p><p class=\"sourced\">O WhatsApp merece aten\u00e7\u00e3o especial no Brasil: aproxima marcas e consumidores, mas tamb\u00e9m amplia o cuidado com consentimento e dados sens\u00edveis. A conversa pode come\u00e7ar no aplicativo; pagamento e informa\u00e7\u00f5es cr\u00edticas devem seguir para um ambiente transacional adequado. <a class=\"citation\" href=\"#fonte-8\" aria-label=\"Ver fonte 8\">8<\/a><\/p><p>Criadores de conte\u00fado e comunidades podem ampliar descoberta e confian\u00e7a, mas precisam de rastreamento leg\u00edtimo. Alcance n\u00e3o \u00e9 receita. O hotel deve preservar origem, link, c\u00f3digo, campanha e janela de atribui\u00e7\u00e3o, sem for\u00e7ar uma precis\u00e3o que os dados n\u00e3o suportam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e77d79d elementor-widget elementor-widget-html\" data-id=\"3e77d79d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Capture e preserve a audi\u00eancia<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Crie uma landing page de interesse antes de abrir a oferta e explique o que o cadastro entrega.<\/p><\/li><li><span>02<\/span><p>Elimine contatos duplicados e registre consentimento, origem e prefer\u00eancia.<\/p><\/li><li><span>03<\/span><p>Defina cad\u00eancia e limite de press\u00e3o por pessoa em e-mail e WhatsApp.<\/p><\/li><li><span>04<\/span><p>Me\u00e7a a coorte cadastrada at\u00e9 reserva, receita, cancelamento e recompra.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27440ae9 elementor-widget elementor-widget-html\" data-id=\"27440ae9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Rota de captura<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 9\"><table><thead><tr><th scope=\"col\">Etapa<\/th><th scope=\"col\">O que medir<\/th><th scope=\"col\">Sinal de qualidade<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Alcance<\/th><td>Pessoas expostas<\/td><td>P\u00fablico aderente<\/td><\/tr><tr><th scope=\"row\">Cadastro<\/th><td>Contatos v\u00e1lidos e consentidos<\/td><td>Custo e origem<\/td><\/tr><tr><th scope=\"row\">Acesso<\/th><td>Entrada na oferta<\/td><td>Login e continuidade<\/td><\/tr><tr><th scope=\"row\">Reserva<\/th><td>Receita e margem<\/td><td>Convers\u00e3o e cancelamento<\/td><\/tr><tr><th scope=\"row\">Relacionamento<\/th><td>Retorno e descadastro<\/td><td>Recompra e press\u00e3o<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621dbd38 elementor-widget elementor-widget-html\" data-id=\"621dbd38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"opportunity-panel\" aria-labelledby=\"opportunity-09\"> <header><span class=\"eyebrow\">Da inten\u00e7\u00e3o \u00e0 reserva<\/span><h4 id=\"opportunity-09\">A Black Friday continua depois do carrinho<\/h4><\/header> <div class=\"opportunity-grid\"> <section><span>Oportunidade<\/span><p>O abandono cresce no mesmo momento em que a inten\u00e7\u00e3o atinge o pico. Boa parte das viagens ainda est\u00e1 distante.<\/p><\/section> <section><span>Como capturar valor<\/span><p>Identifique o carrinho, preserve consentimento e prepare mensagens \u00fateis por prazo, dispositivo e anteced\u00eancia. Interrompa a cad\u00eancia quando houver compra ou perda de relev\u00e2ncia.<\/p><\/section> <section class=\"opportunity-product\"><span>Solu\u00e7\u00f5es que apoiam<\/span><strong>Motor de Reservas Niara + CRM e Automa\u00e7\u00e3o Niara<\/strong><a href=\"#solucoes-venda-direta\">Conhecer os produtos <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/section> <\/div> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240393c8 elementor-widget elementor-widget-html\" data-id=\"240393c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Cadastros v\u00e1lidos<\/li><li>Custo por cadastro<\/li><li>Acesso \u00e0 oferta<\/li><li>Convers\u00e3o da coorte<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d4eb319 elementor-widget elementor-widget-html\" data-id=\"4d4eb319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Ao final da campanha o hotel ter\u00e1 apenas vendas ou tamb\u00e9m uma audi\u00eancia melhor do que a que tinha antes?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6cad5 elementor-widget elementor-widget-html\" data-id=\"db6cad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Recupera\u00e7\u00e3o de inten\u00e7\u00e3o<\/strong><p>Veja como Motor de Reservas, CRM e automa\u00e7\u00e3o ajudam a reconhecer carrinhos e retomar a conversa com contexto.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 9\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6689f9f5 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"6689f9f5\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-10\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-3b5f3d2c e-con-full e-flex e-con e-child\" data-id=\"3b5f3d2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ba3858 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"36ba3858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21b7cfff e-con-full e-flex e-con e-child\" data-id=\"21b7cfff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21ccf72b bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"21ccf72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 10<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66805cb7 elementor-widget elementor-widget-heading\" data-id=\"66805cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ambientes abertos, capturados, fechados e transacionais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-151e272e elementor-widget elementor-widget-html\" data-id=\"151e272e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Uma campanha pode preservar exclusividade sem esconder do p\u00fablico como ela funciona.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca93752 elementor-widget elementor-widget-html\" data-id=\"2ca93752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-06\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Venda direta por dispositivo<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"interactive-viz\" aria-labelledby=\"viz-G06-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G06-title\">Dispositivo das reservas no motor<\/h5><p>Participa\u00e7\u00e3o entre reservas conclu\u00eddas no motor durante a Black Friday.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 445 130\" role=\"img\" aria-label=\"Reservas no motor\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:668px;margin:0 auto\"><line x1=\"171.60000000000002\" x2=\"171.60000000000002\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"171.60000000000002\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">0,0%<\/text><line x1=\"232.4\" x2=\"232.4\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"232.4\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">20,0%<\/text><line x1=\"293.2\" x2=\"293.2\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"293.2\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">40,0%<\/text><line x1=\"354\" x2=\"354\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"354\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">60,0%<\/text><text x=\"161.60000000000002\" y=\"30\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Mobile<\/text><path d=\"M171.60000000000002,6H296.496Q300.496,6 300.496,10V18Q300.496,22 296.496,22H171.60000000000002Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"306.496\" y=\"19\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">42,4%<\/text><path d=\"M171.60000000000002,24H332.672Q336.672,24 336.672,28V36Q336.672,40 332.672,40H171.60000000000002Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"342.672\" y=\"37\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">54,3%<\/text><text x=\"161.60000000000002\" y=\"81\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Desktop ou n\u00e3o identificado<\/text><path d=\"M171.60000000000002,57H342.70399999999995Q346.70399999999995,57 346.70399999999995,61V69Q346.70399999999995,73 342.70399999999995,73H171.60000000000002Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"352.70399999999995\" y=\"70\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">57,6%<\/text><path d=\"M171.60000000000002,75H306.528Q310.528,75 310.528,79V87Q310.528,91 306.528,91H171.60000000000002Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"316.528\" y=\"88\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">45,7%<\/text><line x1=\"171.60000000000002\" x2=\"171.60000000000002\" y1=\"0\" y2=\"106\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Ano 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Ano 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Mobile<\/th><td>42,4%<\/td><td>54,3%<\/td><\/tr><tr><th scope=\"row\">Desktop ou n\u00e3o identificado<\/th><td>57,6%<\/td><td>45,7%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section><\/div> <figcaption><p>No motor, o peso do desktop aumenta durante a Black Friday, quando a compra exige mais compara\u00e7\u00e3o.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1664b0 elementor-widget elementor-widget-html\" data-id=\"b1664b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c71e9dc bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"5c71e9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muitos hot\u00e9is tratam oferta p\u00fablica e oferta fechada como escolhas opostas. N\u00e3o s\u00e3o. Uma campanha pode usar um ambiente aberto para explicar sua exist\u00eancia, um ambiente capturado para formar audi\u00eancia, um ambiente fechado para proteger condi\u00e7\u00f5es e um ambiente transacional para executar a reserva.<\/p><p>No ambiente aberto, o viajante precisa entender p\u00fablico, per\u00edodo, mec\u00e2nica, benef\u00edcios gerais e caminho de acesso. Isso tamb\u00e9m ajuda buscadores e sistemas de IA a reconhecerem a campanha. O hotel n\u00e3o precisa expor tarifa e estoque protegidos, mas precisa explicar com honestidade o que o cadastro entrega e o que ele n\u00e3o garante.<\/p><p>No ambiente capturado, o foco \u00e9 consentimento e relacionamento. No ambiente fechado, entram login, elegibilidade, tarifa, invent\u00e1rio, pontos, cashback ou condi\u00e7\u00e3o reservada. No ambiente transacional, disponibilidade, pagamento, confirma\u00e7\u00e3o, cancelamento e p\u00f3s-venda precisam funcionar com as mesmas regras comunicadas antes.<\/p><p class=\"sourced\">Essa arquitetura protege margem sem sacrificar clareza. Tamb\u00e9m reduz o risco jur\u00eddico. Pelo C\u00f3digo de Defesa do Consumidor, informa\u00e7\u00e3o publicit\u00e1ria suficientemente precisa integra a oferta. Se a promessa n\u00e3o puder ser cumprida, o problema n\u00e3o \u00e9 apenas de comunica\u00e7\u00e3o. <a class=\"citation\" href=\"#fonte-14\" aria-label=\"Ver fonte 14\">14<\/a> <a class=\"citation\" href=\"#fonte-15\" aria-label=\"Ver fonte 15\">15<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20cd808d elementor-widget elementor-widget-html\" data-id=\"20cd808d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Escolha o ambiente de cada informa\u00e7\u00e3o<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Publique uma p\u00e1gina aberta com quem participa, prazo de cadastro, abertura da oferta e limites da promessa.<\/p><\/li><li><span>02<\/span><p>Registre consentimento e prefer\u00eancia antes de mover a pessoa para comunica\u00e7\u00e3o recorrente.<\/p><\/li><li><span>03<\/span><p>Proteja tarifa, estoque e benef\u00edcio no ambiente fechado com regras de elegibilidade claras.<\/p><\/li><li><span>04<\/span><p>Teste se motor, central, pagamento e p\u00f3s-venda repetem as mesmas condi\u00e7\u00f5es.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234e79b elementor-widget elementor-widget-html\" data-id=\"2234e79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>O papel de cada ambiente<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 10\"><table><thead><tr><th scope=\"col\">Ambiente<\/th><th scope=\"col\">Fun\u00e7\u00e3o<\/th><th scope=\"col\">Informa\u00e7\u00e3o principal<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Aberto<\/th><td>Descoberta e explica\u00e7\u00e3o<\/td><td>P\u00fablico prazo mec\u00e2nica e regras gerais<\/td><\/tr><tr><th scope=\"row\">Capturado<\/th><td>Consentimento e relacionamento<\/td><td>Origem prefer\u00eancia e contato<\/td><\/tr><tr><th scope=\"row\">Fechado<\/th><td>Exclusividade<\/td><td>Tarifa invent\u00e1rio benef\u00edcio e elegibilidade<\/td><\/tr><tr><th scope=\"row\">Transacional<\/th><td>Execu\u00e7\u00e3o<\/td><td>Disponibilidade pagamento confirma\u00e7\u00e3o e p\u00f3s venda<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec23f6e elementor-widget elementor-widget-html\" data-id=\"4ec23f6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Visitas p\u00fablicas<\/li><li>Cadastros consentidos<\/li><li>Logins v\u00e1lidos<\/li><li>Acesso \u00e0 oferta<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f017556 elementor-widget elementor-widget-html\" data-id=\"f017556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Cada informa\u00e7\u00e3o da campanha est\u00e1 no ambiente certo e a promessa continua igual quando o h\u00f3spede avan\u00e7a de uma camada para outra?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0f1b2a elementor-widget elementor-widget-html\" data-id=\"1a0f1b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Venda direta e atendimento<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es para integrar motor, central, website e relacionamento.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 10\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-763957da e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"763957da\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-11\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-4390ab73 e-con-full e-flex e-con e-child\" data-id=\"4390ab73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db4fbaf bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"6db4fbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">11<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-532bea62 e-con-full e-flex e-con e-child\" data-id=\"532bea62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5588d35d bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"5588d35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 11<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a131f16 elementor-widget elementor-widget-heading\" data-id=\"1a131f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exclusividade, benef\u00edcios, fidelidade e cashback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4055c2d1 elementor-widget elementor-widget-html\" data-id=\"4055c2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Benef\u00edcios bem desenhados protegem margem e criam prefer\u00eancia melhor do que o mesmo desconto para todos.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a93e4a8 elementor-widget elementor-widget-html\" data-id=\"1a93e4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-07\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Dados Omnibees \u00b7 Black Friday 2025<\/span><h4>Desconto, mec\u00e2nicas de oferta e flexibilidade<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"offer-strategy\" aria-labelledby=\"offer-strategy-title\"> <header> <div><span class=\"eyebrow\">O n\u00famero que abre a decis\u00e3o<\/span><strong>24,6%<\/strong><\/div> <div><h5 id=\"offer-strategy-title\">foi o desconto m\u00e9dio identificado na semana da Black Friday<\/h5><p>No restante de 2025, a refer\u00eancia foi de 16,6%. O percentual mostra a intensidade do pre\u00e7o; n\u00e3o explica sozinho qual oferta o hotel deve criar.<\/p><\/div> <\/header> <div class=\"offer-blueprints\"><article><span>01<\/span><small>Pre\u00e7o como gatilho<\/small><strong>Desconto direto<\/strong><p>Use quando a economia imediata for decisiva. Limite datas e invent\u00e1rio para proteger margem e demanda natural.<\/p><\/article><article><span>02<\/span><small>Mais noites na mesma reserva<\/small><strong>Perman\u00eancia<\/strong><p>Combine m\u00ednimo de noites, desconto progressivo ou noite adicional quando o objetivo for alongar a estadia.<\/p><\/article><article><span>03<\/span><small>Acesso para uma audi\u00eancia<\/small><strong>C\u00f3digo ou tarifa dedicada<\/strong><p>Crie uma condi\u00e7\u00e3o identific\u00e1vel para lista, clube ou campanha e mantenha elegibilidade, prazo e benef\u00edcio f\u00e1ceis de explicar.<\/p><\/article><article><span>04<\/span><small>Escolha em troca de compromisso<\/small><strong>Flex\u00edvel + n\u00e3o reembols\u00e1vel<\/strong><p>Ofere\u00e7a as duas pol\u00edticas. A tarifa n\u00e3o reembols\u00e1vel precisa trazer uma vantagem clara; a flex\u00edvel reduz o risco percebido.<\/p><\/article><\/div> <\/section> <section class=\"interactive-viz\" aria-labelledby=\"viz-G07-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G07-title\">Mec\u00e2nicas de oferta identificadas<\/h5><p>As barras mostram a participa\u00e7\u00e3o dos quartos ativos em cada mec\u00e2nica, n\u00e3o o tamanho do desconto. As categorias podem se sobrepor.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 720 385\" role=\"img\" aria-label=\"% dos quartos ativos\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1080px;margin:0 auto\"><line x1=\"235\" x2=\"235\" y1=\"0\" y2=\"361\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"235\" y=\"378\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">0,0%<\/text><line x1=\"366.33333333333337\" x2=\"366.33333333333337\" y1=\"0\" y2=\"361\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"366.33333333333337\" y=\"378\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">10,0%<\/text><line x1=\"497.6666666666667\" x2=\"497.6666666666667\" y1=\"0\" y2=\"361\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"497.6666666666667\" y=\"378\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">20,0%<\/text><line x1=\"629\" x2=\"629\" y1=\"0\" y2=\"361\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"629\" y=\"378\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">30,0%<\/text><text x=\"225\" y=\"30\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Desconto direto<\/text><path d=\"M235,6H590.8533333333332Q594.8533333333332,6 594.8533333333332,10V18Q594.8533333333332,22 590.8533333333332,22H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"600.8533333333332\" y=\"19\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">27,4%<\/text><path d=\"M235,24H399.1066666666667Q403.1066666666667,24 403.1066666666667,28V36Q403.1066666666667,40 399.1066666666667,40H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"81\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Perman\u00eancia m\u00ednima\/progressiva<\/text><path d=\"M235,57H368.9Q372.9,57 372.9,61V69Q372.9,73 368.9,73H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"378.9\" y=\"70\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">10,5%<\/text><path d=\"M235,75H294.03999999999996Q298.03999999999996,75 298.03999999999996,79V87Q298.03999999999996,91 294.03999999999996,91H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"132\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Tarifa Black Friday identificada<\/text><path d=\"M235,108H367.58666666666664Q371.58666666666664,108 371.58666666666664,112V120Q371.58666666666664,124 367.58666666666664,124H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"377.58666666666664\" y=\"121\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">10,4%<\/text><path d=\"M235,126H236.25333333333333Q240.25333333333333,126 240.25333333333333,130V138Q240.25333333333333,142 236.25333333333333,142H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"183\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">C\u00f3digo promocional<\/text><path d=\"M235,159H338.6933333333333Q342.6933333333333,159 342.6933333333333,163V171Q342.6933333333333,175 338.6933333333333,175H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"348.6933333333333\" y=\"172\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">8,2%<\/text><path d=\"M235,177H291.4133333333333Q295.4133333333333,177 295.4133333333333,181V189Q295.4133333333333,193 291.4133333333333,193H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"234\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Anteced\u00eancia (early booking)<\/text><path d=\"M235,210H269.08666666666664Q273.08666666666664,210 273.08666666666664,214V222Q273.08666666666664,226 269.08666666666664,226H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"279.08666666666664\" y=\"223\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">2,9%<\/text><path d=\"M235,228H270.4Q274.4,228 274.4,232V240Q274.4,244 270.4,244H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"285\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Noites gr\u00e1tis<\/text><path d=\"M235,261H240.19333333333333Q244.19333333333333,261 244.19333333333333,265V273Q244.19333333333333,277 240.19333333333333,277H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"250.19333333333333\" y=\"274\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">0,7%<\/text><path d=\"M235,279H237.56666666666666Q241.56666666666666,279 241.56666666666666,283V291Q241.56666666666666,295 237.56666666666666,295H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"225\" y=\"336\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">\u00daltima hora<\/text><path d=\"M235,312H235Q237.62666666666667,312 237.62666666666667,314.62666666666667V325.37333333333333Q237.62666666666667,328 235,328H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"243.62666666666667\" y=\"325\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">0,2%<\/text><path d=\"M235,330H236.25333333333333Q240.25333333333333,330 240.25333333333333,334V342Q240.25333333333333,346 236.25333333333333,346H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><line x1=\"235\" x2=\"235\" y1=\"0\" y2=\"361\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Demais emiss\u00f5es 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Demais emiss\u00f5es 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Desconto direto<\/th><td>27,4%<\/td><td>12,8%<\/td><\/tr><tr><th scope=\"row\">Perman\u00eancia m\u00ednima\/progressiva<\/th><td>10,5%<\/td><td>4,8%<\/td><\/tr><tr><th scope=\"row\">Tarifa Black Friday identificada<\/th><td>10,4%<\/td><td>0,4%<\/td><\/tr><tr><th scope=\"row\">C\u00f3digo promocional<\/th><td>8,2%<\/td><td>4,6%<\/td><\/tr><tr><th scope=\"row\">Anteced\u00eancia (early booking)<\/th><td>2,9%<\/td><td>3,0%<\/td><\/tr><tr><th scope=\"row\">Noites gr\u00e1tis<\/th><td>0,7%<\/td><td>0,5%<\/td><\/tr><tr><th scope=\"row\">\u00daltima hora<\/th><td>0,2%<\/td><td>0,4%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section> <section class=\"interactive-viz\" aria-labelledby=\"viz-G07b-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G07b-title\">Tarifa reembols\u00e1vel \u00d7 n\u00e3o reembols\u00e1vel<\/h5><p>A pol\u00edtica \u00e9 uma decis\u00e3o separada do desconto. A parcela reembols\u00e1vel corresponde ao complemento das tarifas identificadas como n\u00e3o reembols\u00e1veis.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 720 130\" role=\"img\" aria-label=\"% dos quartos ativos\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1080px;margin:0 auto\"><line x1=\"235\" x2=\"235\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"235\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">0,0%<\/text><line x1=\"333.5\" x2=\"333.5\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"333.5\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">20,0%<\/text><line x1=\"432\" x2=\"432\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"432\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">40,0%<\/text><line x1=\"530.5\" x2=\"530.5\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"530.5\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">60,0%<\/text><line x1=\"629\" x2=\"629\" y1=\"0\" y2=\"106\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"629\" y=\"123\" text-anchor=\"middle\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:middle\">80,0%<\/text><text x=\"225\" y=\"30\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Tarifa reembols\u00e1vel<\/text><path d=\"M235,6H613.1800000000001Q617.1800000000001,6 617.1800000000001,10V18Q617.1800000000001,22 613.1800000000001,22H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"623.1800000000001\" y=\"19\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">77,6%<\/text><path d=\"M235,24H616.135Q620.135,24 620.135,28V36Q620.135,40 616.135,40H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"626.135\" y=\"37\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">78,2%<\/text><text x=\"225\" y=\"81\" text-anchor=\"end\" font-size=\"11.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11.5px;font-weight:400;text-anchor:end\">Tarifa n\u00e3o reembols\u00e1vel<\/text><path d=\"M235,57H341.32Q345.32,57 345.32,61V69Q345.32,73 341.32,73H235Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"351.32\" y=\"70\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">22,4%<\/text><path d=\"M235,75H338.365Q342.365,75 342.365,79V87Q342.365,91 338.365,91H235Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"348.365\" y=\"88\" font-size=\"10.5\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:start\">21,8%<\/text><line x1=\"235\" x2=\"235\" y1=\"0\" y2=\"106\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Demais emiss\u00f5es 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Demais emiss\u00f5es 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Tarifa reembols\u00e1vel<\/th><td>77,6%<\/td><td>78,2%<\/td><\/tr><tr><th scope=\"row\">Tarifa n\u00e3o reembols\u00e1vel<\/th><td>22,4%<\/td><td>21,8%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section><\/div> <figcaption><p>A leitura separa tr\u00eas decis\u00f5es: quanto reduzir, qual mec\u00e2nica usar e quanto de flexibilidade oferecer ao h\u00f3spede.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9ccc98 elementor-widget elementor-widget-html\" data-id=\"1c9ccc98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2698af05 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"2698af05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desconto direto \u00e9 f\u00e1cil de entender, mas n\u00e3o \u00e9 a \u00fanica forma de gerar valor. Um hotel pode combinar benef\u00edcio, upgrade, cr\u00e9dito futuro, pontos, cashback, flexibilidade, experi\u00eancia ou condi\u00e7\u00e3o de pagamento. A escolha deve responder a uma pergunta econ\u00f4mica: qual incentivo muda comportamento com o menor custo total para o hotel.<\/p><p>Um benef\u00edcio pode preservar di\u00e1ria e aumentar percep\u00e7\u00e3o de valor. Cashback e cr\u00e9dito futuro podem estimular retorno, mas criam obriga\u00e7\u00e3o, validade e custo de utiliza\u00e7\u00e3o. Pontos podem sustentar relacionamento, desde que a regra seja simples e a recompensa tenha significado. Upgrade funciona quando existe capacidade e controle de invent\u00e1rio.<\/p><p>Exclusividade n\u00e3o \u00e9 esconder a oferta. \u00c9 definir quem pode acess\u00e1-la, por qu\u00ea e sob quais condi\u00e7\u00f5es. Login, clube, lista ou campanha fechada precisam ser compreens\u00edveis. A escassez deve ser real, mensur\u00e1vel e atualizada. Prometer prioridade sem capacidade de entrega gera frustra\u00e7\u00e3o e risco.<\/p><p>A melhor leitura combina ades\u00e3o, uso e efeito econ\u00f4mico. Muitas pessoas podem se cadastrar e poucas utilizar o benef\u00edcio. Uma campanha pode gerar recompra e tamb\u00e9m canibalizar uma venda futura. O desenho deve acompanhar receita l\u00edquida, custo do incentivo, cancelamento e comportamento posterior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a490c3e elementor-widget elementor-widget-html\" data-id=\"2a490c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Use benef\u00edcios para criar prefer\u00eancia<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Compare desconto, benef\u00edcio, cr\u00e9dito, pontos, cashback e condi\u00e7\u00e3o de pagamento pelo custo total.<\/p><\/li><li><span>02<\/span><p>Defina elegibilidade, validade, cumulatividade, datas restritas, altera\u00e7\u00e3o e cancelamento.<\/p><\/li><li><span>03<\/span><p>Limite estoque e capacidade de benef\u00edcios operacionais como upgrades e experi\u00eancias.<\/p><\/li><li><span>04<\/span><p>Me\u00e7a utiliza\u00e7\u00e3o e recompra, n\u00e3o apenas ades\u00e3o.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e7cf39 elementor-widget elementor-widget-html\" data-id=\"73e7cf39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Escada de benef\u00edcios<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 11\"><table><thead><tr><th scope=\"col\">Incentivo<\/th><th scope=\"col\">Valor percebido<\/th><th scope=\"col\">Cuidado<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Desconto<\/th><td>Economia imediata<\/td><td>Margem e paridade<\/td><\/tr><tr><th scope=\"row\">Benef\u00edcio<\/th><td>Experi\u00eancia adicional<\/td><td>Capacidade e custo<\/td><\/tr><tr><th scope=\"row\">Cashback ou cr\u00e9dito<\/th><td>Motivo para voltar<\/td><td>Validade e obriga\u00e7\u00e3o futura<\/td><\/tr><tr><th scope=\"row\">Pontos<\/th><td>Relacionamento<\/td><td>Regra simples e uso relevante<\/td><\/tr><tr><th scope=\"row\">Flexibilidade<\/th><td>Menor risco percebido<\/td><td>Cancelamento e altera\u00e7\u00e3o<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5903ca6c elementor-widget elementor-widget-html\" data-id=\"5903ca6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Ades\u00e3o<\/li><li>Utiliza\u00e7\u00e3o<\/li><li>Custo do benef\u00edcio<\/li><li>Receita l\u00edquida<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ca1365 elementor-widget elementor-widget-html\" data-id=\"54ca1365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Que benef\u00edcio muda a decis\u00e3o do h\u00f3spede sem reduzir o valor da estadia mais do que o necess\u00e1rio?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe493be elementor-widget elementor-widget-html\" data-id=\"2fe493be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Oferta e convers\u00e3o<\/strong><p>Veja as solu\u00e7\u00f5es que ajudam a apresentar tarifas, campanhas, benef\u00edcios e experi\u00eancias com clareza.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 11\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-739823f e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"739823f\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-12\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-15cfedc9 e-con-full e-flex e-con e-child\" data-id=\"15cfedc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d322b0c bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"4d322b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">12<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd68720 e-con-full e-flex e-con e-child\" data-id=\"2bd68720\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df74a4 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"df74a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 12<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae5dad elementor-widget elementor-widget-heading\" data-id=\"4ae5dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um card\u00e1pio de ofertas para a Black Friday<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fab05ab elementor-widget elementor-widget-html\" data-id=\"3fab05ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Reservas, cr\u00e9ditos, experi\u00eancias e adicionais atendem diferentes n\u00edveis de decis\u00e3o do viajante.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578cc7a7 elementor-widget elementor-widget-html\" data-id=\"578cc7a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"data-story\" aria-labelledby=\"data-story-12\"> <header class=\"data-story-head\"> <div><span class=\"eyebrow\">Card\u00e1pio de ofertas<\/span><small>Quatro caminhos para ampliar a campanha<\/small><\/div> <div><h4 id=\"data-story-12\">Nem toda oferta precisa come\u00e7ar por uma di\u00e1ria com desconto.<\/h4><p>Reservas, cr\u00e9ditos, experi\u00eancias e adicionais atendem momentos diferentes da decis\u00e3o de viagem e podem cumprir fun\u00e7\u00f5es comerciais distintas.<\/p><\/div> <\/header> <div class=\"data-story-metrics\"> <article class=\"data-story-metric is-text\"> <strong>Reserva<\/strong> <span>hospedagem com data<\/span> <small>tarifa, pacote, benef\u00edcio ou perman\u00eancia<\/small> <\/article> <article class=\"data-story-metric is-text\"> <strong>Cr\u00e9dito<\/strong> <span>compra flex\u00edvel<\/span> <small>gift card, voucher ou saldo de hospedagem<\/small> <\/article> <article class=\"data-story-metric is-text\"> <strong>Experi\u00eancia<\/strong> <span>consumo local<\/span> <small>day use, gastronomia, spa ou celebra\u00e7\u00e3o<\/small> <\/article> <article class=\"data-story-metric is-text\"> <strong>Adicional<\/strong> <span>valor ap\u00f3s a reserva<\/span> <small>upgrade, alimenta\u00e7\u00e3o, transfer ou hor\u00e1rio<\/small> <\/article><\/div> <aside class=\"data-story-action\"><span>Leitura para 2026<\/span><p>Monte poucas ofertas, com fun\u00e7\u00e3o, p\u00fablico, validade, capacidade e regras f\u00e1ceis de entender.<\/p><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a83466d elementor-widget elementor-widget-html\" data-id=\"2a83466d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918b0f0 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"918b0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A campanha n\u00e3o precisa se resumir a uma tarifa com desconto. O hotel pode montar um pequeno portf\u00f3lio que respeite o quanto o cliente j\u00e1 sabe sobre a viagem. Quem definiu data e destino pode comprar uma hospedagem. Quem ainda est\u00e1 escolhendo pode preferir um cr\u00e9dito. Quem mora perto pode come\u00e7ar por uma experi\u00eancia.<\/p><p>Nas ofertas com data, entram di\u00e1ria promocional, pacote com perman\u00eancia m\u00ednima, noite adicional, upgrade, alimenta\u00e7\u00e3o, flexibilidade ou condi\u00e7\u00e3o n\u00e3o reembols\u00e1vel. O valor precisa aparecer junto das datas dispon\u00edveis, das restri\u00e7\u00f5es e do que est\u00e1 inclu\u00eddo. Um percentual isolado raramente explica por que aquela viagem vale a compra.<\/p><p>Nas ofertas flex\u00edveis, entram gift card, voucher, cr\u00e9dito de hospedagem e cr\u00e9dito para uma rede. Nas experi\u00eancias, entram day use, caf\u00e9 da manh\u00e3, brunch, jantar, spa, massagem, coworking, celebra\u00e7\u00e3o, ensaio e atividades locais. O hotel deixa de esperar uma viagem completa e passa a vender ocasi\u00f5es de consumo.<\/p><p>Flexibilidade n\u00e3o pode significar regra vaga. Cada produto precisa informar validade, resgate, capacidade, agendamento, saldo, diferen\u00e7a de valor, bloqueios, altera\u00e7\u00e3o, cancelamento e reembolso. O sucesso conecta a venda ao uso e \u00e0 experi\u00eancia que foi efetivamente entregue.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76946ca2 elementor-widget elementor-widget-html\" data-id=\"76946ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Monte um card\u00e1pio enxuto<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Escolha de tr\u00eas a cinco ofertas, cada uma com p\u00fablico e fun\u00e7\u00e3o comercial definidos.<\/p><\/li><li><span>02<\/span><p>Ofere\u00e7a ao menos uma tarifa reembols\u00e1vel e uma n\u00e3o reembols\u00e1vel, com diferen\u00e7a de valor e regras f\u00e1ceis de comparar.<\/p><\/li><li><span>03<\/span><p>Equilibre uma oferta datada, uma op\u00e7\u00e3o flex\u00edvel e uma experi\u00eancia ou benef\u00edcio.<\/p><\/li><li><span>04<\/span><p>Desenhe o fluxo completo de compra, entrega, resgate, agendamento e suporte.<\/p><\/li><li><span>05<\/span><p>Publique datas, inclus\u00f5es, restri\u00e7\u00f5es, validade, altera\u00e7\u00e3o, cancelamento e reembolso em linguagem simples.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5936daf0 elementor-widget elementor-widget-html\" data-id=\"5936daf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Card\u00e1pio por fun\u00e7\u00e3o<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 12\"><table><thead><tr><th scope=\"col\">Oferta<\/th><th scope=\"col\">Quando funciona melhor<\/th><th scope=\"col\">Ponto de aten\u00e7\u00e3o<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Hospedagem com data<\/th><td>Cliente j\u00e1 decidiu per\u00edodo e destino<\/td><td>Disponibilidade e bloqueios<\/td><\/tr><tr><th scope=\"row\">Pacote com benef\u00edcio<\/th><td>Hotel quer preservar valor percebido<\/td><td>Capacidade e custo do benef\u00edcio<\/td><\/tr><tr><th scope=\"row\">Tarifa reembols\u00e1vel<\/th><td>Cliente quer reduzir o risco da decis\u00e3o<\/td><td>Prazo, multa e condi\u00e7\u00e3o de altera\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Tarifa n\u00e3o reembols\u00e1vel<\/th><td>Hotel troca vantagem por maior compromisso<\/td><td>Benef\u00edcio claro e regra transparente<\/td><\/tr><tr><th scope=\"row\">Gift card ou voucher<\/th><td>Presente ou viagem ainda aberta<\/td><td>Validade e resgate<\/td><\/tr><tr><th scope=\"row\">Cr\u00e9dito de hospedagem<\/th><td>Antecipa\u00e7\u00e3o de compra com flexibilidade<\/td><td>Diferen\u00e7a de valor e saldo<\/td><\/tr><tr><th scope=\"row\">Day use ou experi\u00eancia<\/th><td>P\u00fablico local e receita complementar<\/td><td>Agenda e opera\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Upgrade ou adicional<\/th><td>Cliente j\u00e1 reservou<\/td><td>Disponibilidade no momento da oferta<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af4a8c3 elementor-widget elementor-widget-html\" data-id=\"6af4a8c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"opportunity-panel\" aria-labelledby=\"opportunity-12\"> <header><span class=\"eyebrow\">Flexibilidade que gera receita<\/span><h4 id=\"opportunity-12\">Venda valor agora, mesmo quando a data ainda n\u00e3o est\u00e1 definida<\/h4><\/header> <div class=\"opportunity-grid\"> <section><span>Oportunidade<\/span><p>Parte do p\u00fablico quer aproveitar a condi\u00e7\u00e3o da Black Friday sem resolver imediatamente destino, per\u00edodo ou presenteado.<\/p><\/section> <section><span>Como capturar valor<\/span><p>Estruture uma oferta de data aberta com validade, saldo, regras de resgate, diferen\u00e7a tarif\u00e1ria e capacidade claramente informados.<\/p><\/section> <section class=\"opportunity-product\"><span>Solu\u00e7\u00f5es que apoiam<\/span><strong>Voucher Niara<\/strong><a href=\"#solucoes-venda-direta\">Conhecer os produtos <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/section> <\/div> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e32fc6 elementor-widget elementor-widget-html\" data-id=\"54e32fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Vendas por oferta<\/li><li>Ticket<\/li><li>Margem<\/li><li>Taxa de resgate<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49751110 elementor-widget elementor-widget-html\" data-id=\"49751110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Que parte da experi\u00eancia do hotel pode ser comprada hoje sem exigir que o cliente resolva toda a viagem?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21972081 elementor-widget elementor-widget-html\" data-id=\"21972081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Voucher e ofertas flex\u00edveis<\/strong><p>Conhe\u00e7a o Voucher Niara para vender data aberta, cr\u00e9dito e presente com regras claras de validade e resgate.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 12\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-735b3e7c e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"735b3e7c\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-13\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-37c6e829 e-con-full e-flex e-con e-child\" data-id=\"37c6e829\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51e567e1 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"51e567e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">13<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31ad6780 e-con-full e-flex e-con e-child\" data-id=\"31ad6780\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337be3bb bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"337be3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 13<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-771c95ed elementor-widget elementor-widget-heading\" data-id=\"771c95ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A reserva abre uma nova janela de receita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9dd514 elementor-widget elementor-widget-html\" data-id=\"3d9dd514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>A baixa venda de extras no checkout n\u00e3o encerra a oportunidade. A alta anteced\u00eancia cria tempo para oferecer experi\u00eancias depois da confirma\u00e7\u00e3o.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4862d9c9 elementor-widget elementor-widget-html\" data-id=\"4862d9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"data-story\" aria-labelledby=\"data-story-13\"> <header class=\"data-story-head\"> <div><span class=\"eyebrow\">O que os dados Omnibees mostram<\/span><small>Black Friday 2025<\/small><\/div> <div><h4 id=\"data-story-13\">Poucos extras entram no checkout.<\/h4><p>O contraste entre a baixa inclus\u00e3o de adicionais e a alta anteced\u00eancia mostra que a oportunidade n\u00e3o termina no carrinho. Ela se desloca para o per\u00edodo entre a confirma\u00e7\u00e3o e o check-in.<\/p><\/div> <\/header> <div class=\"data-story-metrics\"> <article class=\"data-story-metric is-ratio\"> <strong>menos de 1<\/strong> <span>em cada 100 reservas incluiu extras<\/span> <small>0,7% das reservas; ano: 0,6%<\/small> <\/article> <article class=\"data-story-metric\"> <strong>0,07%<\/strong> <span>da receita da semana<\/span> <small>extras no ato da reserva<\/small> <\/article> <article class=\"data-story-metric\"> <strong>95 dias<\/strong> <span>de anteced\u00eancia mediana<\/span> <small>resto do ano: 28 dias<\/small> <\/article><\/div> <aside class=\"data-story-action\"><span>Leitura para 2026<\/span><p>Leia os dados como uma sequ\u00eancia: o checkout mede a venda inicial; a anteced\u00eancia abre tempo para oferecer experi\u00eancias depois da reserva.<\/p><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479a5bde elementor-widget elementor-widget-html\" data-id=\"479a5bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd2a0d bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"bcd2a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Black Friday concentra aten\u00e7\u00e3o e acelera reservas. Como boa parte das estadias \u00e9 comprada com muita anteced\u00eancia, existe uma janela ampla entre a confirma\u00e7\u00e3o e o check-in. Mesmo quando extras n\u00e3o entram no carrinho inicial, o hotel ainda pode apresentar experi\u00eancias e servi\u00e7os enquanto a viagem ganha forma.<\/p><p>O momento importa tanto quanto o produto. No checkout, o h\u00f3spede ainda compara o valor total e pode responder a um upgrade simples. Depois da reserva, a confian\u00e7a aumenta e a viagem fica mais concreta. A confirma\u00e7\u00e3o pode iniciar uma segunda jornada de compra com alimenta\u00e7\u00e3o, transfer, spa, passeios, early check-in, late check-out e outras experi\u00eancias.<\/p><p>Oferta complementar n\u00e3o deve virar press\u00e3o. A l\u00f3gica \u00e9 reduzir esfor\u00e7o e aumentar adequa\u00e7\u00e3o. Uma fam\u00edlia pode valorizar pens\u00e3o e transfer; um casal pode responder a jantar ou spa; um viajante corporativo pode priorizar flexibilidade e late check-out. Quanto melhor o contexto, menor a necessidade de insist\u00eancia.<\/p><p>A m\u00e9trica central \u00e9 a receita total do h\u00f3spede, com margem e cancelamento. A taxa de ades\u00e3o aos adicionais, isoladamente, pode premiar itens baratos ou ofertas que canibalizam o pacote principal. O hotel precisa medir o produto, o momento, o p\u00fablico e o efeito sobre satisfa\u00e7\u00e3o e opera\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6388c981 elementor-widget elementor-widget-html\" data-id=\"6388c981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Continue vendendo depois da reserva<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Use o tempo entre confirma\u00e7\u00e3o e check-in para definir os momentos da oferta p\u00f3s-reserva.<\/p><\/li><li><span>02<\/span><p>Organize experi\u00eancias, upgrades e servi\u00e7os por perfil, data, disponibilidade e capacidade.<\/p><\/li><li><span>03<\/span><p>Disponibilize uma jornada simples de compra para o h\u00f3spede que j\u00e1 tem uma reserva confirmada.<\/p><\/li><li><span>04<\/span><p>Registre exibi\u00e7\u00e3o, aceite, cancelamento, margem e momento da oferta.<\/p><\/li><li><span>05<\/span><p>Limite a press\u00e3o de comunica\u00e7\u00e3o e remova ofertas sem ader\u00eancia.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73959720 elementor-widget elementor-widget-html\" data-id=\"73959720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Oferta por momento<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 13\"><table><thead><tr><th scope=\"col\">Momento<\/th><th scope=\"col\">Oferta adequada<\/th><th scope=\"col\">Condi\u00e7\u00e3o<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Checkout<\/th><td>Categoria, pacote e flexibilidade<\/td><td>Decis\u00e3o ainda aberta<\/td><\/tr><tr><th scope=\"row\">Ap\u00f3s a confirma\u00e7\u00e3o<\/th><td>Upgrade, alimenta\u00e7\u00e3o e transfer<\/td><td>Reserva definida e confian\u00e7a<\/td><\/tr><tr><th scope=\"row\">Pr\u00e9-estadia<\/th><td>Spa, passeio e early check-in<\/td><td>Contexto e disponibilidade<\/td><\/tr><tr><th scope=\"row\">Durante a hospedagem<\/th><td>Extens\u00e3o e consumo<\/td><td>Opera\u00e7\u00e3o em tempo real<\/td><\/tr><tr><th scope=\"row\">P\u00f3s-estadia<\/th><td>Retorno e nova ocasi\u00e3o<\/td><td>Consentimento e experi\u00eancia<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74068bd1 elementor-widget elementor-widget-html\" data-id=\"74068bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"opportunity-panel\" aria-labelledby=\"opportunity-13\"> <header><span class=\"eyebrow\">Como capturar o valor<\/span><h4 id=\"opportunity-13\">Transforme o tempo at\u00e9 o check-in em uma jornada de experi\u00eancias<\/h4><\/header> <div class=\"opportunity-grid\"> <section><span>Oportunidade<\/span><p>Depois da confirma\u00e7\u00e3o, o hotel j\u00e1 conhece datas, perfil da reserva e composi\u00e7\u00e3o dos h\u00f3spedes. Esse contexto permite apresentar op\u00e7\u00f5es mais relevantes sem sobrecarregar a decis\u00e3o inicial.<\/p><\/section> <section><span>Como capturar valor<\/span><p>Organize um cat\u00e1logo de experi\u00eancias, upgrades e servi\u00e7os com elegibilidade, disponibilidade e momento de oferta. Distribua as op\u00e7\u00f5es entre confirma\u00e7\u00e3o, pr\u00e9-estadia e chegada.<\/p><\/section> <section class=\"opportunity-product\"><span>Solu\u00e7\u00f5es que apoiam<\/span><strong>Motor de Experi\u00eancias Niara + CRM e Automa\u00e7\u00e3o Niara<\/strong><a href=\"#solucoes-venda-direta\">Conhecer os produtos <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(254, 196, 55);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/section> <\/div> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af9e1a4 elementor-widget elementor-widget-html\" data-id=\"4af9e1a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Ades\u00e3o aos adicionais<\/li><li>Receita adicional por reserva<\/li><li>Margem<\/li><li>Cancelamento do adicional<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7297f062 elementor-widget elementor-widget-html\" data-id=\"7297f062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Que experi\u00eancia pode ser oferecida entre a confirma\u00e7\u00e3o e a chegada, no momento certo para o h\u00f3spede?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-353e5e59 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"353e5e59\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-14\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-48a3c692 e-con-full e-flex e-con e-child\" data-id=\"48a3c692\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b89d57b bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"5b89d57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">14<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d0d76e e-con-full e-flex e-con e-child\" data-id=\"32d0d76e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36ecbc3f bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"36ecbc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 14<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79eebba5 elementor-widget elementor-widget-heading\" data-id=\"79eebba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Todo o mercado estar\u00e1 vendendo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab5d190 elementor-widget elementor-widget-html\" data-id=\"5ab5d190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Canal direto e distribui\u00e7\u00e3o ganham for\u00e7a quando trabalham com promessa, pre\u00e7o e invent\u00e1rio coerentes.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f19990 elementor-widget elementor-widget-html\" data-id=\"18f19990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-08\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Ecossistema de parceiros \u00b7 Black Friday 2025<\/span><h4>Parceiros e pontos de ativa\u00e7\u00e3o da venda<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"partner-ecosystem\" aria-labelledby=\"partner-ecosystem-title\"> <header> <div><span>Mapa de parceiros<\/span><h5 id=\"partner-ecosystem-title\">Nem toda parceria cumpre a mesma fun\u00e7\u00e3o<\/h5><\/div> <p>Separe quem origina a reserva, quem amplia distribui\u00e7\u00e3o e quem ajuda a criar ou converter demanda. Cada perfil pede uma oferta, uma regra e uma forma de medi\u00e7\u00e3o.<\/p> <\/header> <div class=\"transaction-origins\"> <span>Origens com leitura compar\u00e1vel<\/span> <div><b>Motor de Reservas<\/b><b>Central<\/b><b>OTAs<\/b><b>Operadoras<\/b><b>Corporativo<\/b><\/div> <p>Estadia m\u00e9dia, anteced\u00eancia, cancelamento e evolu\u00e7\u00e3o anual ajudam a comparar o comportamento das reservas sem abrir o desempenho de parceiros individuais.<\/p> <\/div> <div class=\"partner-role-grid\"> <article class=\"partner-role-card\"> <span>01<\/span> <small>Alcance B2B<\/small> <h6>Wholesalers e bancos de camas<\/h6> <p>Levam invent\u00e1rio a ag\u00eancias, pacotes e mercados que o hotel dificilmente acessaria sozinho.<\/p> <footer><strong>Como ativar<\/strong>Defina tarifa l\u00edquida, mercados, datas, invent\u00e1rio e regras de distribui\u00e7\u00e3o.<\/footer> <\/article> <article class=\"partner-role-card\"> <span>02<\/span> <small>Base e recorr\u00eancia<\/small> <h6>Fidelidade e clubes de benef\u00edcios<\/h6> <p>Ativam membros identificados com pontos, cashback, tarifa fechada ou um benef\u00edcio exclusivo.<\/p> <footer><strong>Como ativar<\/strong>Proteja margem e deixe elegibilidade, validade e condi\u00e7\u00e3o de uso transparentes.<\/footer> <\/article> <article class=\"partner-role-card\"> <span>03<\/span> <small>Descoberta e confian\u00e7a<\/small> <h6>Influenciadores e criadores<\/h6> <p>Conectam o hotel a comunidades e inten\u00e7\u00f5es de viagem por meio de conte\u00fado e recomenda\u00e7\u00e3o.<\/p> <footer><strong>Como ativar<\/strong>Use briefing, link ou c\u00f3digo rastre\u00e1vel e uma promessa coerente com a experi\u00eancia real.<\/footer> <\/article> <article class=\"partner-role-card\"> <span>04<\/span> <small>Ponto de ativa\u00e7\u00e3o<\/small> <h6>P\u00e1ginas de destino<\/h6> <p>Re\u00fanem oferta, datas, regras e chamada para reserva em uma jornada dedicada a cada p\u00fablico ou parceiro.<\/p> <footer><strong>Como ativar<\/strong>Mantenha a mesma condi\u00e7\u00e3o no conte\u00fado, na p\u00e1gina e no motor de reservas.<\/footer> <\/article> <article class=\"partner-role-card\"> <span>05<\/span> <small>Compara\u00e7\u00e3o e tr\u00e1fego<\/small> <h6>Metabuscadores e m\u00eddia de inten\u00e7\u00e3o<\/h6> <p>Aparecem quando o viajante j\u00e1 pesquisa destino, datas ou hotel e o conduzem a uma vitrine de compra.<\/p> <footer><strong>Como ativar<\/strong>Alinhe tarifa, disponibilidade, impostos, p\u00e1gina de destino e rastreamento.<\/footer> <\/article> <article class=\"partner-role-card\"> <span>06<\/span> <small>Performance e incentivo<\/small> <h6>Afiliados, cashback e m\u00eddia parceira<\/h6> <p>Ampliam a campanha com atribui\u00e7\u00e3o, remunera\u00e7\u00e3o ou benef\u00edcio vinculados \u00e0 a\u00e7\u00e3o do viajante.<\/p> <footer><strong>Como ativar<\/strong>Defina janela de atribui\u00e7\u00e3o, custo, p\u00fablico eleg\u00edvel e crit\u00e9rios de incrementalidade.<\/footer> <\/article><\/div> <aside class=\"discount-rule\"> <span>Regra transversal<\/span> <div><strong>Desconto \u00e9 uma mec\u00e2nica, n\u00e3o um canal.<\/strong><p>Associe qualquer redu\u00e7\u00e3o a p\u00fablico, parceiro, per\u00edodo de hospedagem, invent\u00e1rio, pagamento e rastreamento. Quando poss\u00edvel, combine pre\u00e7o com benef\u00edcio ou pacote para preservar valor percebido.<\/p><\/div> <\/aside> <\/section><\/div> <figcaption><p>O ecossistema combina origens transacionais, parceiros que ampliam o alcance e pontos de ativa\u00e7\u00e3o que transformam aten\u00e7\u00e3o em reserva.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f5c059 elementor-widget elementor-widget-html\" data-id=\"12f5c059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"channel-portrait\" aria-labelledby=\"channel-portrait-title\"> <header class=\"channel-portrait-head\"> <div><span class=\"eyebrow\">Leitura por origem<\/span><h4 id=\"channel-portrait-title\">Quatro origens, uma r\u00e9gua comum<\/h4><\/div> <p>Estadia m\u00e9dia, anteced\u00eancia, cancelamento e evolu\u00e7\u00e3o anual mostram como o comportamento da reserva muda entre fam\u00edlias de canal.<\/p> <\/header> <div class=\"channel-profile-grid\"> <article class=\"channel-profile\"> <div class=\"channel-profile-label\">Dados agregados<\/div> <header><span>01<\/span><div><strong>Operadoras<\/strong><small>Distribui\u00e7\u00e3o e pacotes<\/small><\/div><\/header> <p>As operadoras trouxeram as estadias mais longas do quadro e uma anteced\u00eancia elevada. O cancelamento pede acompanhamento at\u00e9 a hospedagem.<\/p> <div class=\"channel-facts\"><div><strong>4,7<small>noites<\/small><\/strong><span>estadia m\u00e9dia<\/span><\/div><div><strong>136<small>dias<\/small><\/strong><span>anteced\u00eancia m\u00e9dia<\/span><\/div><div><strong>36,9%<small><\/small><\/strong><span>taxa de cancelamento<\/span><\/div><div><strong>+6,6%<small><\/small><\/strong><span>reservas vs. BF 2024<\/span><\/div><\/div> <aside><span>Decis\u00e3o que o painel apoia<\/span><p>Combine produto, janela de hospedagem e ocupa\u00e7\u00e3o de quarto com a demanda que a parceria consegue compor.<\/p><\/aside> <\/article> <article class=\"channel-profile\"> <div class=\"channel-profile-label\">Dados agregados<\/div> <header><span>02<\/span><div><strong>OTAs<\/strong><small>Descoberta e compara\u00e7\u00e3o<\/small><\/div><\/header> <p>Nas OTAs, a compra aconteceu mais perto da hospedagem e manteve estadias de alguns dias. Conte\u00fado, disponibilidade e pol\u00edtica precisam permanecer consistentes.<\/p> <div class=\"channel-facts\"><div><strong>3,4<small>noites<\/small><\/strong><span>estadia m\u00e9dia<\/span><\/div><div><strong>63<small>dias<\/small><\/strong><span>anteced\u00eancia m\u00e9dia<\/span><\/div><div><strong>26,1%<small><\/small><\/strong><span>taxa de cancelamento<\/span><\/div><div><strong>+16,2%<small><\/small><\/strong><span>reservas vs. BF 2024<\/span><\/div><\/div> <aside><span>Decis\u00e3o que o painel apoia<\/span><p>Proteja margem e invent\u00e1rio sem criar diverg\u00eancia entre o que aparece na vitrine e o que o hotel consegue entregar.<\/p><\/aside> <\/article> <article class=\"channel-profile\"> <div class=\"channel-profile-label\">Dados agregados<\/div> <header><span>03<\/span><div><strong>Central<\/strong><small>Venda assistida<\/small><\/div><\/header> <p>A Central apresentou o menor cancelamento e o maior crescimento anual do quadro. A venda assistida ganha valor quando a decis\u00e3o exige contexto.<\/p> <div class=\"channel-facts\"><div><strong>3,4<small>noites<\/small><\/strong><span>estadia m\u00e9dia<\/span><\/div><div><strong>134<small>dias<\/small><\/strong><span>anteced\u00eancia m\u00e9dia<\/span><\/div><div><strong>17,3%<small><\/small><\/strong><span>taxa de cancelamento<\/span><\/div><div><strong>+39,8%<small><\/small><\/strong><span>reservas vs. BF 2024<\/span><\/div><\/div> <aside><span>Decis\u00e3o que o painel apoia<\/span><p>Dimensione equipe, roteiro de atendimento e pagamento assistido para resolver a compra sem quebrar a pol\u00edtica da campanha.<\/p><\/aside> <\/article> <article class=\"channel-profile\"> <div class=\"channel-profile-label\">Dados agregados<\/div> <header><span>04<\/span><div><strong>Motor<\/strong><small>Venda direta online<\/small><\/div><\/header> <p>O Motor reuniu a maior anteced\u00eancia do quadro. A jornada precisa preservar contexto, pol\u00edtica e formas de pagamento at\u00e9 a confirma\u00e7\u00e3o.<\/p> <div class=\"channel-facts\"><div><strong>3,5<small>noites<\/small><\/strong><span>estadia m\u00e9dia<\/span><\/div><div><strong>161<small>dias<\/small><\/strong><span>anteced\u00eancia m\u00e9dia<\/span><\/div><div><strong>28,4%<small><\/small><\/strong><span>taxa de cancelamento<\/span><\/div><div><strong>+19,4%<small><\/small><\/strong><span>reservas vs. BF 2024<\/span><\/div><\/div> <aside><span>Decis\u00e3o que o painel apoia<\/span><p>Teste a jornada inteira em telas grandes e pequenas e deixe Pix, cart\u00e3o e parcelamento coerentes com a oferta.<\/p><\/aside> <\/article><\/div> <p class=\"channel-method\"><strong>Como ler.<\/strong> Os dados representam fam\u00edlias de canal agregadas e anonimizadas. O crescimento compara semanas equivalentes da Black Friday de 2024 e 2025. A di\u00e1ria m\u00e9dia foi exclu\u00edda porque o mix de hot\u00e9is torna a compara\u00e7\u00e3o pouco representativa. O painel n\u00e3o divulga volume, participa\u00e7\u00e3o, receita ou desempenho individual de parceiros e n\u00e3o constitui um ranking de melhor canal.<\/p> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d8b7b7 elementor-widget elementor-widget-html\" data-id=\"24d8b7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1863f2f bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"1863f2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na Black Friday, OTAs, operadoras, wholesalers, programas de fidelidade, canais corporativos, influenciadores, p\u00e1ginas de destino e o pr\u00f3prio hotel disputam aten\u00e7\u00e3o ao mesmo tempo. A pergunta n\u00e3o \u00e9 se o hotel deve escolher venda direta ou distribui\u00e7\u00e3o. \u00c9 que fun\u00e7\u00e3o cada parceiro deve cumprir dentro da estrat\u00e9gia.<\/p><p>Nem todo parceiro fecha a reserva. Wholesalers ampliam distribui\u00e7\u00e3o B2B; programas de fidelidade ativam membros; influenciadores e p\u00e1ginas de destino criam descoberta e levam p\u00fablico qualificado \u00e0 oferta. Motor, central, OTAs e operadoras transformam essa demanda em reservas por jornadas diferentes.<\/p><p>Desconto \u00e9 uma mec\u00e2nica, n\u00e3o um canal. Pode apoiar aquisi\u00e7\u00e3o, antecipa\u00e7\u00e3o ou convers\u00e3o, mas precisa estar ligado a um p\u00fablico, uma janela de hospedagem, uma regra de pagamento e uma forma de rastreamento. Benef\u00edcios e pacotes podem preservar valor quando a redu\u00e7\u00e3o de pre\u00e7o n\u00e3o \u00e9 a melhor resposta.<\/p><p>A coordena\u00e7\u00e3o tamb\u00e9m protege a opera\u00e7\u00e3o. Invent\u00e1rio aberto em excesso pode concentrar demanda. Conte\u00fado divergente aumenta contato e cancelamento. Regras diferentes entre canal, motor e atendimento transformam o pico comercial em retrabalho.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be585c0 elementor-widget elementor-widget-html\" data-id=\"3be585c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Coordene todas as vitrines<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Liste canais e parceiros e atribua a cada um uma fun\u00e7\u00e3o: descobrir, distribuir, converter ou reter.<\/p><\/li><li><span>02<\/span><p>Defina produto, p\u00fablico, per\u00edodo, benef\u00edcio, invent\u00e1rio, pre\u00e7o e pol\u00edtica por parceria.<\/p><\/li><li><span>03<\/span><p>Crie p\u00e1ginas, links ou c\u00f3digos rastre\u00e1veis quando a ativa\u00e7\u00e3o ocorrer fora do ambiente de reserva.<\/p><\/li><li><span>04<\/span><p>Verifique conte\u00fado, disponibilidade, cancelamento, pagamento e atribui\u00e7\u00e3o antes da campanha.<\/p><\/li><li><span>05<\/span><p>Crie uma rotina de monitoramento e corre\u00e7\u00e3o durante a campanha.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19528fe0 elementor-widget elementor-widget-html\" data-id=\"19528fe0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Perfil de cada origem<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 14\"><table><thead><tr><th scope=\"col\">Vitrine<\/th><th scope=\"col\">Fun\u00e7\u00e3o poss\u00edvel<\/th><th scope=\"col\">Diferencia\u00e7\u00e3o leg\u00edtima<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Canal direto<\/th><td>Convers\u00e3o e relacionamento<\/td><td>Benef\u00edcio, flexibilidade e conte\u00fado<\/td><\/tr><tr><th scope=\"row\">OTA<\/th><td>Descoberta e compara\u00e7\u00e3o<\/td><td>Mercado, pacote ou p\u00fablico<\/td><\/tr><tr><th scope=\"row\">Operadora e wholesaler<\/th><td>Distribui\u00e7\u00e3o e composi\u00e7\u00e3o<\/td><td>Produto, mercado e anteced\u00eancia<\/td><\/tr><tr><th scope=\"row\">Fidelidade e benef\u00edcios<\/th><td>Ativa\u00e7\u00e3o e recorr\u00eancia<\/td><td>Pontos, cashback ou acesso fechado<\/td><\/tr><tr><th scope=\"row\">Influ\u00eancia e p\u00e1ginas<\/th><td>Descoberta e tr\u00e1fego qualificado<\/td><td>Conte\u00fado, link e c\u00f3digo rastre\u00e1vel<\/td><\/tr><tr><th scope=\"row\">Corporativo<\/th><td>Demanda eleg\u00edvel<\/td><td>Regra empresa e disponibilidade<\/td><\/tr><tr><th scope=\"row\">Grupos<\/th><td>Volume negociado<\/td><td>Escopo, prazo e pagamento<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2afec9 elementor-widget elementor-widget-html\" data-id=\"d2afec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Reservas por origem<\/li><li>Estadia m\u00e9dia<\/li><li>Anteced\u00eancia<\/li><li>Cancelamento<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fbe8f48 elementor-widget elementor-widget-html\" data-id=\"5fbe8f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Cada canal sabe qual demanda deve trazer ou o hotel apenas replicou a mesma oferta em todos os lugares?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645b9a54 elementor-widget elementor-widget-html\" data-id=\"645b9a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Distribui\u00e7\u00e3o coordenada<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que conectam o hotel a diferentes vitrines sem perder controle de invent\u00e1rio e pol\u00edtica.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 14\"><a href=\"#solucoes-distribuicao\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d6b02d e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"48d6b02d\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-15\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2dc3c21f e-con-full e-flex e-con e-child\" data-id=\"2dc3c21f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59253b79 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"59253b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">15<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a55c807 e-con-full e-flex e-con e-child\" data-id=\"2a55c807\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33131f12 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"33131f12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 15<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5c770e elementor-widget elementor-widget-heading\" data-id=\"5c5c770e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A estrat\u00e9gia de portf\u00f3lio de canais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24867b55 elementor-widget elementor-widget-html\" data-id=\"24867b55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Cada produto deve ocupar o canal que melhor equilibra alcance, margem, caixa e relacionamento.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf25bdd elementor-widget elementor-widget-html\" data-id=\"4cf25bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-09\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Parceiros em destaque \u00b7 Black Friday 2025<\/span><h4>Operadoras em destaque<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"rank-only partner-logo-list featured-logo-list\" aria-label=\"Sele\u00e7\u00e3o de Operadoras na Black Friday 2025\"> <header><span>Exibi\u00e7\u00e3o em ordem alfab\u00e9tica<\/span><p>Dez operadoras s\u00e3o apresentadas em ordem alfab\u00e9tica. Coloca\u00e7\u00e3o, participa\u00e7\u00e3o, receita e desempenho individual n\u00e3o s\u00e3o divulgados.<\/p><\/header> <ul><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/Logo-azul-viagens-scaled.png\" alt=\"Logotipo Azul Viagens\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-operadora-bancorbras-scaled.png\" alt=\"Logotipo Bancorbras Operadora\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-cvc-scaled.png\" alt=\"Logotipo CVC Corp\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-ehtl-scaled.png\" alt=\"Logotipo EHTL Viagens Online\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-europlus-scaled.png\" alt=\"Logotipo Europlus Operadora\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-eztour-scaled.png\" alt=\"Logotipo EZ Link\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-frt-scaled.png\" alt=\"Logotipo FRT Operadora de Turismo\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-orinter-scaled.png\" alt=\"Logotipo Orinter Tour e Travel\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-reservia-scaled.png\" alt=\"Logotipo Reservia by BeFly\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-trend-scaled.png\" alt=\"Logotipo Trend Operadora\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><\/ul> <aside class=\"partner-scale-callout\"><strong>600+<\/strong><div><span>integra\u00e7\u00f5es no ecossistema de distribui\u00e7\u00e3o<\/span><p>Os nomes destacados representam apenas parte do ecossistema Omnibees, que re\u00fane integra\u00e7\u00f5es capazes de ampliar as possibilidades de distribui\u00e7\u00e3o durante a campanha.<\/p><\/div><\/aside> <\/section><\/div> <figcaption><p>Os nomes s\u00e3o exibidos em ordem alfab\u00e9tica. Participa\u00e7\u00e3o, receita, coloca\u00e7\u00e3o e desempenho individual n\u00e3o s\u00e3o divulgados.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b6269 elementor-widget elementor-widget-html\" data-id=\"f0b6269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0e7adb bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"1d0e7adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um portf\u00f3lio de canais n\u00e3o \u00e9 uma lista de integra\u00e7\u00f5es. \u00c9 uma combina\u00e7\u00e3o de fun\u00e7\u00f5es comerciais. Cada canal traz acesso a p\u00fablicos, mercados, momentos e condi\u00e7\u00f5es diferentes. A Black Friday torna essa escolha mais vis\u00edvel porque concentra\u00e7\u00e3o de aten\u00e7\u00e3o e press\u00e3o de invent\u00e1rio acontecem ao mesmo tempo.<\/p><p>O hotel deve come\u00e7ar pela estrat\u00e9gia predominante de cada produto. Algumas ofertas existem para alcance. Outras capturam base pr\u00f3pria. Algumas antecipam caixa. Outras protegem margem, ocupam datas fracas ou criam recorr\u00eancia. A mesma campanha pode abrigar v\u00e1rias ofertas, desde que a l\u00f3gica seja compreens\u00edvel e operacional.<\/p><p>O canal direto costuma permitir conte\u00fado, benef\u00edcios, cadastro e relacionamento mais ricos. OTAs e operadoras podem ampliar descoberta, mercados e pacotes. Corporativo e grupos respondem a elegibilidade e negocia\u00e7\u00e3o. Gift cards e experi\u00eancias criam receita mesmo sem uma hospedagem datada. A arquitetura precisa evitar sobreposi\u00e7\u00e3o que desloca demanda de uma vitrine mais rent\u00e1vel para outra sem ganho incremental.<\/p><p>A decis\u00e3o final \u00e9 din\u00e2mica. Quando a demanda acelera, o hotel pode reduzir exposi\u00e7\u00e3o, proteger datas ou trocar incentivo. Quando a curva fica abaixo do esperado, pode ampliar canais, audi\u00eancia ou invent\u00e1rio. O portf\u00f3lio precisa de gatilhos definidos antes do pico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454af4e5 elementor-widget elementor-widget-html\" data-id=\"454af4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>D\u00ea um papel para cada canal<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Defina uma estrat\u00e9gia predominante por oferta: alcance, margem, base pr\u00f3pria, caixa, ocupa\u00e7\u00e3o, relacionamento ou nova receita.<\/p><\/li><li><span>02<\/span><p>Associe cada estrat\u00e9gia aos canais mais adequados e aos limites de invent\u00e1rio.<\/p><\/li><li><span>03<\/span><p>Registre gatilhos para ampliar, manter ou fechar exposi\u00e7\u00e3o.<\/p><\/li><li><span>04<\/span><p>Me\u00e7a deslocamento prov\u00e1vel de demanda e incrementalidade quando poss\u00edvel.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7a2a4 elementor-widget elementor-widget-html\" data-id=\"5f7a2a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Matriz canal\u2013fun\u00e7\u00e3o<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 15\"><table><thead><tr><th scope=\"col\">Objetivo<\/th><th scope=\"col\">Canal predominante<\/th><th scope=\"col\">Gatilho de ajuste<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Alcance<\/th><td>Distribui\u00e7\u00e3o ampla<\/td><td>Convers\u00e3o e disponibilidade<\/td><\/tr><tr><th scope=\"row\">Base pr\u00f3pria<\/th><td>LP CRM WhatsApp site<\/td><td>Cadastro v\u00e1lido e custo<\/td><\/tr><tr><th scope=\"row\">Margem<\/th><td>Canal e produto controlados<\/td><td>Receita l\u00edquida<\/td><\/tr><tr><th scope=\"row\">Caixa<\/th><td>Pr\u00e9 pagamento cr\u00e9dito gift card<\/td><td>Recebimento e obriga\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Relacionamento<\/th><td>Direto clube p\u00f3s venda<\/td><td>Recompra e valor do cliente<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2683aeee elementor-widget elementor-widget-html\" data-id=\"2683aeee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Objetivo por oferta<\/li><li>Cobertura de canal<\/li><li>Receita l\u00edquida<\/li><li>Incrementalidade<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcd0f72 elementor-widget elementor-widget-html\" data-id=\"4dcd0f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Qual fun\u00e7\u00e3o estrat\u00e9gica justifica a presen\u00e7a de cada oferta em cada canal?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54c1da6a elementor-widget elementor-widget-html\" data-id=\"54c1da6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Portf\u00f3lio de canais<\/strong><p>Veja as solu\u00e7\u00f5es para organizar distribui\u00e7\u00e3o, venda direta, corporativo e grupos por objetivo.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 15\"><a href=\"#solucoes-distribuicao\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c30efe4 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"c30efe4\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-16\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-5aa34638 e-con-full e-flex e-con e-child\" data-id=\"5aa34638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad40157 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"3ad40157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">16<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d18b9f e-con-full e-flex e-con e-child\" data-id=\"20d18b9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589f77e8 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"589f77e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 03<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 16<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3cb057 elementor-widget elementor-widget-heading\" data-id=\"2e3cb057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como aproveitar o investimento dos canais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114af855 elementor-widget elementor-widget-html\" data-id=\"114af855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>O investimento dos parceiros converte melhor quando o hotel chega ao pico com conte\u00fado, invent\u00e1rio e opera\u00e7\u00e3o prontos.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252f295 elementor-widget elementor-widget-html\" data-id=\"252f295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-10\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Parceiros em destaque \u00b7 Black Friday 2025<\/span><h4>Canais em destaque<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"rank-only partner-logo-list featured-logo-list\" aria-label=\"Sele\u00e7\u00e3o de Canais na Black Friday 2025\"> <header><span>Exibi\u00e7\u00e3o em ordem alfab\u00e9tica<\/span><p>Oito canais s\u00e3o apresentados em ordem alfab\u00e9tica. Coloca\u00e7\u00e3o, participa\u00e7\u00e3o, receita e desempenho individual n\u00e3o s\u00e3o divulgados.<\/p><\/header> <ul><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-airbnb-scaled.png\" alt=\"Logotipo Airbnb\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-booking-scaled.png\" alt=\"Logotipo Booking\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-ctrip-scaled.png\" alt=\"Logotipo Ctrip\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-despegar-scaled.png\" alt=\"Logotipo Despegar\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-expedia-scaled.png\" alt=\"Logotipo Expedia\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-hopper-scaled.png\" alt=\"Logotipo Hopper\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/svgexport-1-8-1.png\" alt=\"Logotipo HRS\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><li class=\"partner-card\"><span class=\"partner-logo-stage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/omnibees.com\/wp-content\/uploads\/2026\/10\/logo-webbeds-scaled.png\" alt=\"Logotipo WebBeds\" width=\"228\" height=\"72\" loading=\"lazy\"><\/span><div><\/div><\/li><\/ul> <aside class=\"partner-scale-callout\"><strong>120+<\/strong><div><span>integra\u00e7\u00f5es de canais dispon\u00edveis para adi\u00e7\u00e3o<\/span><p>Al\u00e9m dos oito canais destacados, o hotel pode ampliar seu portf\u00f3lio no per\u00edodo conforme ader\u00eancia, contrato, conte\u00fado, invent\u00e1rio e prontid\u00e3o operacional.<\/p><\/div><\/aside> <\/section><\/div> <figcaption><p>Os nomes s\u00e3o exibidos em ordem alfab\u00e9tica. Participa\u00e7\u00e3o, receita, coloca\u00e7\u00e3o e desempenho individual n\u00e3o s\u00e3o divulgados.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8842c elementor-widget elementor-widget-html\" data-id=\"5c8842c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4efcaaf3 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"4efcaaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Canais investem em m\u00eddia, conte\u00fado, tecnologia, programa de benef\u00edcios e aquisi\u00e7\u00e3o de usu\u00e1rios. O hotel pode se beneficiar desse investimento quando mant\u00e9m invent\u00e1rio, conte\u00fado, pol\u00edtica e pagamento prontos para converter. Estar conectado n\u00e3o basta. \u00c9 preciso estar vend\u00e1vel.<\/p><p>O primeiro requisito \u00e9 consist\u00eancia. Fotos, categorias, ocupa\u00e7\u00e3o, inclus\u00f5es, taxas, pol\u00edticas e disponibilidade precisam refletir o produto real. O segundo \u00e9 capacidade de resposta. Oscila\u00e7\u00f5es de demanda exigem decis\u00f5es r\u00e1pidas sobre invent\u00e1rio, pre\u00e7o e perman\u00eancia m\u00ednima. O terceiro \u00e9 mensura\u00e7\u00e3o: o hotel precisa distinguir alcance, produ\u00e7\u00e3o, custo e valor da estadia.<\/p><p>Tamb\u00e9m existe risco de deslocamento. Uma promo\u00e7\u00e3o ampla pode capturar clientes que comprariam em outro canal ou em outra data. Por isso, o investimento do parceiro deve ser tratado como fonte de demanda incremental que precisa ser administrada, n\u00e3o como autoriza\u00e7\u00e3o para abrir tudo.<\/p><p>O melhor relacionamento com canais combina clareza de objetivo, qualidade operacional e disponibilidade confi\u00e1vel. Hot\u00e9is preparados recebem mais valor do mesmo tr\u00e1fego porque reduzem ruptura entre descoberta e reserva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e612 elementor-widget elementor-widget-html\" data-id=\"31e612\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Chegue pronto ao pico dos parceiros<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Audite conte\u00fado, fotos, pol\u00edticas, impostos, taxas e categorias em cada vitrine.<\/p><\/li><li><span>02<\/span><p>Defina invent\u00e1rio m\u00ednimo, m\u00e1ximo e gatilhos de fechamento antes da campanha.<\/p><\/li><li><span>03<\/span><p>Teste reserva, altera\u00e7\u00e3o, cancelamento e pagamento nos principais canais.<\/p><\/li><li><span>04<\/span><p>Crie uma vis\u00e3o di\u00e1ria de produ\u00e7\u00e3o, qualidade, custo e disponibilidade.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52f7ba elementor-widget elementor-widget-html\" data-id=\"b52f7ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Prontid\u00e3o por canal<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 16\"><table><thead><tr><th scope=\"col\">Prontid\u00e3o<\/th><th scope=\"col\">Teste<\/th><th scope=\"col\">Dono<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Conte\u00fado<\/th><td>Produto e pol\u00edtica coerentes<\/td><td>Marketing e Distribui\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Invent\u00e1rio<\/th><td>Disponibilidade e restri\u00e7\u00f5es<\/td><td>Revenue<\/td><\/tr><tr><th scope=\"row\">Convers\u00e3o<\/th><td>Fluxo completo de reserva<\/td><td>E commerce e Opera\u00e7\u00f5es<\/td><\/tr><tr><th scope=\"row\">Pagamento<\/th><td>Aprova\u00e7\u00e3o e confirma\u00e7\u00e3o<\/td><td>Financeiro e Pagamentos<\/td><\/tr><tr><th scope=\"row\">Comando<\/th><td>Alertas e decis\u00f5es<\/td><td>L\u00edder da campanha<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f23e4e elementor-widget elementor-widget-html\" data-id=\"54f23e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Disponibilidade<\/li><li>Convers\u00e3o por canal<\/li><li>Erro de reserva<\/li><li>Tempo de resposta<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602c9143 elementor-widget elementor-widget-html\" data-id=\"602c9143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Seu hotel est\u00e1 pronto para transformar o alcance dos parceiros em uma reserva que consegue cumprir?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48751316 elementor-widget elementor-widget-html\" data-id=\"48751316\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Prontid\u00e3o para distribuir<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que ajudam a manter conte\u00fado, tarifas e disponibilidade consistentes nos canais.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 16\"><a href=\"#solucoes-distribuicao\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18127fe0 e-con-full bfg-part e-flex e-con e-child\" data-id=\"18127fe0\" data-element_type=\"container\" data-e-type=\"container\" id=\"parte-4\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9cb3ce elementor-widget elementor-widget-html\" data-id=\"7f9cb3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"part-inner\"><div class=\"part-art\" aria-hidden=\"true\"><span>04<\/span><i><\/i><i><\/i><\/div><div class=\"part-copy\"> <span class=\"eyebrow\">Parte 04 \u00b7 4 cap\u00edtulos<\/span> <h2>Como operar com clareza e seguran\u00e7a<\/h2> <p class=\"part-question\">Conte\u00fado para pessoas e sistemas, pagamento protegido e execu\u00e7\u00e3o do in\u00edcio ao p\u00f3s-campanha<\/p> <p class=\"part-summary\">IA, pol\u00edticas comerciais, preven\u00e7\u00e3o a fraudes, comando di\u00e1rio e um plano de 90 dias.<\/p> <nav class=\"part-chapters\" aria-label=\"Cap\u00edtulos da parte 4\"><a href=\"#capitulo-17\"><span>17<\/span>Como tornar hotel e ofertas compreens\u00edveis para a IA<\/a><a href=\"#capitulo-18\"><span>18<\/span>Marketing, reservas e agente de IA na mesma pol\u00edtica<\/a><a href=\"#capitulo-19\"><span>19<\/span>Como vender mais sem abrir a porta para a fraude<\/a><a href=\"#capitulo-20\"><span>20<\/span>O plano da prepara\u00e7\u00e3o ao p\u00f3s-campanha<\/a><\/nav> <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-506c091c e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"506c091c\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-17\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-194a703e e-con-full e-flex e-con e-child\" data-id=\"194a703e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6447ba0c bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"6447ba0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">17<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21df54a9 e-con-full e-flex e-con e-child\" data-id=\"21df54a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc3641 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"7bc3641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 04<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 17<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c01c6e6 elementor-widget elementor-widget-heading\" data-id=\"4c01c6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como tornar hotel e ofertas compreens\u00edveis para a IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc34cf6 elementor-widget elementor-widget-html\" data-id=\"6bc34cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Informa\u00e7\u00e3o completa, consistente e atualizada permite que pessoas, buscadores e assistentes compreendam a oferta.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f79de7 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"66f79de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sistemas de IA n\u00e3o enxergam uma campanha como uma pessoa diante de uma pe\u00e7a bonita. Eles dependem de p\u00e1ginas acess\u00edveis, texto, estrutura, links, consist\u00eancia e fontes atualizadas. Quando informa\u00e7\u00f5es essenciais existem apenas em imagem, PDF fechado, story ou conversa privada, a oferta se torna mais dif\u00edcil de encontrar e explicar.<\/p><p>O hotel precisa publicar sua identidade de forma inequ\u00edvoca: nome, localiza\u00e7\u00e3o, tipo de propriedade, p\u00fablico, acomoda\u00e7\u00f5es, experi\u00eancias, diferenciais, pol\u00edticas e formas de contato. A oferta precisa acrescentar per\u00edodo, elegibilidade, inclus\u00f5es, exclus\u00f5es, restri\u00e7\u00f5es e pr\u00f3ximo passo. Conte\u00fado em HTML, URLs est\u00e1veis, t\u00edtulos claros e dados estruturados coerentes melhoram a legibilidade para todos.<\/p><p class=\"sourced\">N\u00e3o existe marca\u00e7\u00e3o especial que garanta presen\u00e7a em respostas de IA. O Google orienta manter os fundamentos de Search, incluindo acesso t\u00e9cnico, conte\u00fado \u00fatil e dados estruturados compat\u00edveis com o que aparece na p\u00e1gina. A OpenAI permite controlar descoberta pelo OAI-SearchBot e informa que refer\u00eancias do ChatGPT podem ser medidas com utm_source=chatgpt.com. O controle do GPTBot, ligado a treinamento, \u00e9 separado. <a class=\"citation\" href=\"#fonte-12\" aria-label=\"Ver fonte 12\">12<\/a> <a class=\"citation\" href=\"#fonte-13\" aria-label=\"Ver fonte 13\">13<\/a><\/p><p>Uma campanha fechada continua podendo ser compreens\u00edvel. A p\u00e1gina p\u00fablica explica a exist\u00eancia, o p\u00fablico, o prazo e a mec\u00e2nica. O ambiente privado guarda tarifa, invent\u00e1rio e benef\u00edcio. A IA pode descrever como participar sem expor aquilo que deve permanecer protegido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7114264a elementor-widget elementor-widget-html\" data-id=\"7114264a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Publique uma oferta f\u00e1cil de encontrar e entender<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Crie uma p\u00e1gina p\u00fablica da campanha com identidade, p\u00fablico, per\u00edodo, mec\u00e2nica e regras gerais.<\/p><\/li><li><span>02<\/span><p>Publique pol\u00edticas e perguntas frequentes em texto, n\u00e3o apenas em imagem.<\/p><\/li><li><span>03<\/span><p>Mantenha URLs est\u00e1veis, indexa\u00e7\u00e3o permitida, dados estruturados coerentes e acessibilidade.<\/p><\/li><li><span>04<\/span><p>Teste perguntas reais em buscadores e assistentes e registre erro, aus\u00eancia, diverg\u00eancia e fonte usada.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3986b8 elementor-widget elementor-widget-html\" data-id=\"2d3986b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Camadas de conte\u00fado<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 17\"><table><thead><tr><th scope=\"col\">Camada<\/th><th scope=\"col\">Conte\u00fado<\/th><th scope=\"col\">Regra<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Entidade<\/th><td>Quem \u00e9 o hotel<\/td><td>Nome localiza\u00e7\u00e3o contato e tipo<\/td><\/tr><tr><th scope=\"row\">Produto<\/th><td>O que vende<\/td><td>Quartos experi\u00eancias e inclus\u00f5es<\/td><\/tr><tr><th scope=\"row\">Oferta<\/th><td>Para quem e quando<\/td><td>Per\u00edodo elegibilidade e restri\u00e7\u00f5es<\/td><\/tr><tr><th scope=\"row\">Transa\u00e7\u00e3o<\/th><td>Como concluir<\/td><td>Disponibilidade pagamento e suporte<\/td><\/tr><tr><th scope=\"row\">Atualiza\u00e7\u00e3o<\/th><td>O que mudou<\/td><td>Vers\u00e3o data e fonte operacional<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4542c9b3 elementor-widget elementor-widget-html\" data-id=\"4542c9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>P\u00e1ginas acess\u00edveis<\/li><li>Erros de rastreamento<\/li><li>Refer\u00eancias de assistentes<\/li><li>P\u00e1gina de entrada<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-324a9579 elementor-widget elementor-widget-html\" data-id=\"324a9579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Uma pessoa ou sistema que nunca ouviu falar do hotel consegue entender a oferta e chegar ao pr\u00f3ximo passo sem adivinhar?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330db433 elementor-widget elementor-widget-html\" data-id=\"330db433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Conte\u00fado que leva \u00e0 reserva<\/strong><p>Veja as solu\u00e7\u00f5es de website, motor e atendimento que transformam informa\u00e7\u00e3o em pr\u00f3ximo passo.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 17\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad8a90 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"ad8a90\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-18\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-48bb32c9 e-con-full e-flex e-con e-child\" data-id=\"48bb32c9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d93be8d bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"5d93be8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">18<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42fc7c0d e-con-full e-flex e-con e-child\" data-id=\"42fc7c0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e724284 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"6e724284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 04<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 18<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-429326f4 elementor-widget elementor-widget-heading\" data-id=\"429326f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing, reservas e agente de IA na mesma pol\u00edtica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561698a5 elementor-widget elementor-widget-html\" data-id=\"561698a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Uma pol\u00edtica \u00fanica reduz diverg\u00eancias entre marketing, reservas, motor e agentes de IA.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27d79f01 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"27d79f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma campanha falha quando a pe\u00e7a promete uma coisa, o site explica outra, o motor aplica uma terceira regra e a central responde com base em mem\u00f3ria. A IA amplia o problema se for treinada com conte\u00fado divergente. Velocidade sem governan\u00e7a apenas distribui o erro mais r\u00e1pido.<\/p><p>A solu\u00e7\u00e3o \u00e9 uma pol\u00edtica-mestre versionada. Ela deve registrar p\u00fablico, per\u00edodo de compra, per\u00edodo de hospedagem, elegibilidade, tarifa, invent\u00e1rio, inclus\u00f5es, exclus\u00f5es, cumulatividade, cancelamento, altera\u00e7\u00e3o, pagamento, acesso, suporte e conting\u00eancia. Cada campo precisa de respons\u00e1vel e fonte operacional.<\/p><p>Pessoas e agentes devem responder a partir da mesma pol\u00edtica. A IA pode explicar, organizar perguntas, recuperar contexto e transferir a conversa. N\u00e3o deve inventar pre\u00e7o, quarto, disponibilidade, benef\u00edcio ou exce\u00e7\u00e3o. Perguntas sobre garantia, reembolso, overbooking, reclama\u00e7\u00e3o ou diverg\u00eancia precisam de rota humana definida.<\/p><p>Treinamento n\u00e3o termina em uma apresenta\u00e7\u00e3o. A equipe deve testar perguntas cr\u00edticas com varia\u00e7\u00f5es de linguagem, perfil, datas e canal. Respostas divergentes precisam ser tratadas como incidente de campanha, com corre\u00e7\u00e3o na fonte e comunica\u00e7\u00e3o para todos os pontos de contato.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e4780 elementor-widget elementor-widget-html\" data-id=\"b4e4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Coloque todos os pontos de contato na mesma regra<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Crie uma pol\u00edtica-mestre com vers\u00e3o, data, respons\u00e1vel e fonte para cada campo.<\/p><\/li><li><span>02<\/span><p>Treine marketing, reservas, recep\u00e7\u00e3o, comercial, parceiros e agentes com o mesmo documento.<\/p><\/li><li><span>03<\/span><p>Defina assuntos que exigem transfer\u00eancia humana e tempo m\u00e1ximo de resposta.<\/p><\/li><li><span>04<\/span><p>Monitore d\u00favidas sem resposta, diverg\u00eancias, reclama\u00e7\u00f5es e corre\u00e7\u00f5es durante a campanha.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-635a68aa elementor-widget elementor-widget-html\" data-id=\"635a68aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Governan\u00e7a de resposta<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 18\"><table><thead><tr><th scope=\"col\">Tipo de pergunta<\/th><th scope=\"col\">Resposta permitida<\/th><th scope=\"col\">Escalonamento<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Regra p\u00fablica<\/th><td>Explicar com fonte<\/td><td>Quando houver diverg\u00eancia<\/td><\/tr><tr><th scope=\"row\">Pre\u00e7o e disponibilidade<\/th><td>Consultar fonte operacional<\/td><td>Nunca inventar<\/td><\/tr><tr><th scope=\"row\">Altera\u00e7\u00e3o e cancelamento<\/th><td>Aplicar pol\u00edtica da reserva<\/td><td>Casos excepcionais<\/td><\/tr><tr><th scope=\"row\">Reembolso e reclama\u00e7\u00e3o<\/th><td>Orientar processo<\/td><td>Transfer\u00eancia humana<\/td><\/tr><tr><th scope=\"row\">Falha t\u00e9cnica<\/th><td>Reconhecer e registrar<\/td><td>Opera\u00e7\u00e3o e suporte<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76bc797e elementor-widget elementor-widget-html\" data-id=\"76bc797e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Resolu\u00e7\u00e3o<\/li><li>Transfer\u00eancia humana<\/li><li>Tempo de resposta<\/li><li>Resposta sem fonte<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8b41d elementor-widget elementor-widget-html\" data-id=\"ed8b41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Todos os canais responderiam da mesma forma \u00e0s dez perguntas mais dif\u00edceis da campanha?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53de313c elementor-widget elementor-widget-html\" data-id=\"53de313c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Uma pol\u00edtica, muitos pontos de contato<\/strong><p>Conhe\u00e7a as solu\u00e7\u00f5es que integram motor, central, CRM e atendimento automatizado.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 18\"><a href=\"#solucoes-venda-direta\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341b05b2 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"341b05b2\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-19\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-b24a8d0 e-con-full e-flex e-con e-child\" data-id=\"b24a8d0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10d1cf86 bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"10d1cf86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">19<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f03741c e-con-full e-flex e-con e-child\" data-id=\"1f03741c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2797d4a8 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"2797d4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 04<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 19<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19735603 elementor-widget elementor-widget-heading\" data-id=\"19735603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como vender mais sem abrir a porta para a fraude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-525261ba elementor-widget elementor-widget-html\" data-id=\"525261ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Convers\u00e3o e prote\u00e7\u00e3o caminham juntas quando op\u00e7\u00f5es de pagamento, autentica\u00e7\u00e3o e an\u00e1lise de risco trabalham em camadas.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-777c726d elementor-widget elementor-widget-html\" data-id=\"777c726d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<figure class=\"data-figure\" id=\"grafico-11\"> <div class=\"figure-heading\"> <div><span class=\"eyebrow\">Convers\u00e3o e seguran\u00e7a<\/span><h4>Convers\u00e3o e prote\u00e7\u00e3o no checkout<\/h4><\/div> <\/div> <div class=\"visual-frame\"> <section class=\"payment-decision\"> <div class=\"installment-hero\"> <div><span>Cart\u00e3o no motor \u00b7 BF 2025<\/span><strong class=\"human-ratio\" aria-label=\"8 em cada 10\"><b>8<\/b><small>em cada<\/small><b>10<\/b><\/strong><p><b>81,8%<\/b> das transa\u00e7\u00f5es confirmadas no recorte Bee2Pay foram pagas com cart\u00e3o. No restante de 2025, a participa\u00e7\u00e3o foi de 78,9%.<\/p><\/div> <aside><span>Transa\u00e7\u00f5es em 7x ou mais<\/span><strong class=\"human-ratio human-ratio-more\" aria-label=\"mais de 4 em cada 10\"><em>mais de<\/em><b>4<\/b><small>em cada<\/small><b>10<\/b><\/strong><p><b>43,6%<\/b> das transa\u00e7\u00f5es foram parceladas em sete vezes ou mais. No restante de 2025, eram 21,4%.<\/p><\/aside> <\/div> <p class=\"method-note\">O comparativo considera transa\u00e7\u00f5es confirmadas no motor dentro do recorte Bee2Pay. Ele descreve esse universo e n\u00e3o toda a base Omnibees.<\/p> <section class=\"interactive-viz\" aria-labelledby=\"viz-G11-title\"> <header class=\"viz-heading\"> <div><h5 id=\"viz-G11-title\">Parcelamento nas transa\u00e7\u00f5es confirmadas do motor<\/h5><p>Participa\u00e7\u00e3o das transa\u00e7\u00f5es por faixa de parcelas: semana BF 2025 versus demais per\u00edodos de 2025.<\/p><\/div> <\/header> <div class=\"chart-plot\"><svg viewBox=\"-16 0 809 300\" role=\"img\" aria-label=\"% das transa\u00e7\u00f5es\" style=\"fill:none;fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start;width:100%;height:auto;display:block;overflow:visible;max-width:1214px;margin:0 auto\"><line x1=\"58\" x2=\"778\" y1=\"258\" y2=\"258\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"262\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">0,0%<\/text><line x1=\"58\" x2=\"778\" y1=\"198.5\" y2=\"198.5\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"202.5\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">10,0%<\/text><line x1=\"58\" x2=\"778\" y1=\"139\" y2=\"139\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"143\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">20,0%<\/text><line x1=\"58\" x2=\"778\" y1=\"79.5\" y2=\"79.5\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"83.5\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">30,0%<\/text><line x1=\"58\" x2=\"778\" y1=\"20\" y2=\"20\" stroke=\"#ece6f1\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(236, 230, 241);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"50\" y=\"24\" text-anchor=\"end\" font-size=\"10.5\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10.5px;font-weight:400;text-anchor:end\">40,0%<\/text><line x1=\"58\" x2=\"778\" y1=\"258\" y2=\"258\" stroke=\"#c9bfd2\" stroke-width=\"1\" style=\"fill:none;fill-opacity:1;stroke:rgb(201, 191, 210);stroke-width:1px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/line><text x=\"130\" y=\"276\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">\u00c0 vista<\/text><text x=\"274\" y=\"276\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">2\u20133x<\/text><text x=\"418\" y=\"276\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">4\u20136x<\/text><text x=\"562\" y=\"276\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">7\u201310x<\/text><text x=\"706\" y=\"276\" text-anchor=\"middle\" font-size=\"10\" fill=\"#716778\" style=\"fill:rgb(113, 103, 120);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">11x+<\/text><path d=\"M105,258V188.815Q105,184.815 109,184.815H125Q129,184.815 129,188.815V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"117\" y=\"178.815\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12,3%<\/text><path d=\"M131,258V125.15Q131,121.15 135,121.15H151Q155,121.15 155,125.15V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M249,258V185.245Q249,181.245 253,181.245H269Q273,181.245 273,185.245V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"261\" y=\"175.245\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">12,9%<\/text><path d=\"M275,258V127.53Q275,123.53 279,123.53H295Q299,123.53 299,127.53V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M393,258V76.36000000000001Q393,72.36000000000001 397,72.36000000000001H413Q417,72.36000000000001 417,76.36000000000001V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"405\" y=\"66.36000000000001\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">31,2%<\/text><path d=\"M419,258V65.65Q419,61.650000000000006 423,61.650000000000006H439Q443,61.650000000000006 443,65.65V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M537,258V38.875Q537,34.875 541,34.875H557Q561,34.875 561,38.875V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"549\" y=\"28.875\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">37,5%<\/text><path d=\"M563,258V151.32999999999998Q563,147.32999999999998 567,147.32999999999998H583Q587,147.32999999999998 587,151.32999999999998V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><path d=\"M681,258V225.705Q681,221.705 685,221.705H701Q705,221.705 705,225.705V258Z\" fill=\"#5c2da7\" style=\"fill:rgb(92, 45, 167);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><text x=\"693\" y=\"215.705\" text-anchor=\"middle\" font-size=\"10\" fill=\"#312638\" style=\"fill:rgb(49, 38, 56);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:10px;font-weight:400;text-anchor:middle\">6,1%<\/text><path d=\"M707,258V245.34Q707,241.34 711,241.34H727Q731,241.34 731,245.34V258Z\" fill=\"#b3aabd\" style=\"fill:rgb(179, 170, 189);fill-opacity:1;stroke:none;stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:17px;font-weight:400;text-anchor:start\"><\/path><\/svg><\/div> <div class=\"chart-legend\"><span><i class=\"chart-swatch\" style=\"background: rgb(92, 45, 167);\"><\/i>Semana BF 2025<\/span><span><i class=\"chart-swatch\" style=\"background: rgb(179, 170, 189);\"><\/i>Demais 2025<\/span><\/div><details class=\"chart-table\"><summary>Ver tabela acess\u00edvel<\/summary><div><div class=\"table-wrap\"><table><thead><tr><th><\/th><th>Semana BF 2025<\/th><th>Demais 2025<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">\u00c0 vista<\/th><td>12,3%<\/td><td>23,0%<\/td><\/tr><tr><th scope=\"row\">2\u20133x<\/th><td>12,9%<\/td><td>22,6%<\/td><\/tr><tr><th scope=\"row\">4\u20136x<\/th><td>31,2%<\/td><td>33,0%<\/td><\/tr><tr><th scope=\"row\">7\u201310x<\/th><td>37,5%<\/td><td>18,6%<\/td><\/tr><tr><th scope=\"row\">11x+<\/th><td>6,1%<\/td><td>2,8%<\/td><\/tr><\/tbody><\/table><\/div><\/div><\/details> <\/section> <div class=\"payment-checks\"><article><span>56%<\/span><strong>Parcelamento ajuda a concluir<\/strong><p>Se o hotel n\u00e3o puder absorver o custo do parcelado sem juros, pode oferecer parcelas com juros. Taxa, quantidade de parcelas e valor total precisam aparecer com clareza.<\/p><\/article><article><span>59%<\/span><strong>Pix precisa de uma vantagem<\/strong><p>Ative o Pix e teste um benef\u00edcio compat\u00edvel com a margem. Mostre a economia antes do checkout. Confirme o cr\u00e9dito diretamente na conta.<\/p><\/article><article><span>3DS<\/span><strong>Seguran\u00e7a funciona em camadas<\/strong><p>Combine autentica\u00e7\u00e3o, antifraude, regras de velocidade, tokeniza\u00e7\u00e3o, concilia\u00e7\u00e3o e dupla checagem para reservas realmente suspeitas.<\/p><\/article><\/div> <div class=\"fraud-lead\"><span>Risco no pico<\/span><strong>R$ 24 milh\u00f5es em perdas potenciais associadas \u00e0s opera\u00e7\u00f5es suspeitas identificadas<\/strong><p>A Serasa Experian identificou 22.295 opera\u00e7\u00f5es suspeitas no e-commerce entre 27 e 30 de novembro de 2025. Vender mais exige op\u00e7\u00f5es de pagamento e controles que trabalhem juntos, sem transformar todo h\u00f3spede em suspeito.<\/p><\/div> <\/section><\/div> <figcaption><p>O parcelamento ganha peso no pico; Pix, autentica\u00e7\u00e3o e an\u00e1lise de risco completam uma estrat\u00e9gia de checkout capaz de converter e proteger.<\/p><\/figcaption> <\/figure>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7f3416 elementor-widget elementor-widget-html\" data-id=\"4e7f3416\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4070ad80 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"4070ad80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"evidence-led\">O pico de vendas tamb\u00e9m atrai tentativas de fraude. Entre 27 e 30 de novembro de 2025, a Serasa Experian identificou 22.295 opera\u00e7\u00f5es suspeitas no e-commerce brasileiro, com potencial de <span class=\"stat-inline\">R$ 24 milh\u00f5es<\/span> em perdas. A sexta-feira concentrou 7.222 dessas tentativas. <a class=\"citation\" href=\"#fonte-17\" aria-label=\"Ver fonte 17\">17<\/a><\/p><p class=\"sourced\">Na hotelaria, o risco continua depois da autoriza\u00e7\u00e3o. Estudos internacionais colocam viagens e hospitalidade entre os setores mais expostos a chargebacks e ataques digitais. Reserva, pagamento e identidade precisam ser tratados como partes da mesma opera\u00e7\u00e3o. <a class=\"citation\" href=\"#fonte-18\" aria-label=\"Ver fonte 18\">18<\/a> <a class=\"citation\" href=\"#fonte-19\" aria-label=\"Ver fonte 19\">19<\/a><\/p><p class=\"sourced\">Proteger a venda n\u00e3o significa reduzir as escolhas do cliente. Pesquisas de inten\u00e7\u00e3o e o recorte Bee2Pay mostram o peso do parcelamento e do Pix na decis\u00e3o. Se o hotel n\u00e3o absorve parcelamento sem juros, pode oferecer parcelas com juros, desde que informe taxa, quantidade e valor total com clareza. <a class=\"citation\" href=\"#fonte-15\" aria-label=\"Ver fonte 15\">15<\/a> <a class=\"citation\" href=\"#fonte-16\" aria-label=\"Ver fonte 16\">16<\/a><\/p><p class=\"sourced\">Pix reduz a exposi\u00e7\u00e3o ao chargeback t\u00edpico do cart\u00e3o, mas n\u00e3o elimina risco. Confirme o cr\u00e9dito na conta e n\u00e3o aceite apenas o comprovante. A anteced\u00eancia tamb\u00e9m cria tempo para revisar combina\u00e7\u00f5es suspeitas, como valor fora do padr\u00e3o, tentativas sucessivas, diverg\u00eancia entre h\u00f3spede e pagador ou reserva muito pr\u00f3xima do check-in, sem trat\u00e1-la como garantia de legitimidade. <a class=\"citation\" href=\"#fonte-21\" aria-label=\"Ver fonte 21\">21<\/a><\/p><p class=\"sourced\">A prote\u00e7\u00e3o funciona em camadas: 3-D Secure, antifraude, tokeniza\u00e7\u00e3o, regras de velocidade, dupla checagem e concilia\u00e7\u00e3o. Nenhum mecanismo isolado substitui uma pol\u00edtica de risco clara e o acompanhamento de recusas indevidas. <a class=\"citation\" href=\"#fonte-20\" aria-label=\"Ver fonte 20\">20<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca2c29a elementor-widget elementor-widget-html\" data-id=\"2ca2c29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Converta com op\u00e7\u00f5es e prote\u00e7\u00e3o<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>Ofere\u00e7a Pix com vantagem clara quando fizer sentido para a margem e confirme o cr\u00e9dito diretamente na conta.<\/p><\/li><li><span>02<\/span><p>Disponibilize parcelamento transparente; se houver juros, informe taxa, quantidade de parcelas e valor total.<\/p><\/li><li><span>03<\/span><p>Use anteced\u00eancia, valor, dispositivo, quantidade de tentativas e diverg\u00eancia de identidade como sinais de risco.<\/p><\/li><li><span>04<\/span><p>Ative 3-D Secure, antifraude, tokeniza\u00e7\u00e3o e regras de velocidade, acompanhando recusas indevidas.<\/p><\/li><li><span>05<\/span><p>Defina dupla checagem para casos suspeitos e preserve pol\u00edtica, aceite do cliente e hist\u00f3rico da transa\u00e7\u00e3o.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4647399b elementor-widget elementor-widget-html\" data-id=\"4647399b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Camadas de prote\u00e7\u00e3o<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 19\"><table><thead><tr><th scope=\"col\">Camada<\/th><th scope=\"col\">O que observar<\/th><th scope=\"col\">Como agir<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Escolha de pagamento<\/th><td>Pix, cart\u00e3o e parcelamento<\/td><td>Oferecer op\u00e7\u00f5es com regras claras<\/td><\/tr><tr><th scope=\"row\">Momento da reserva<\/th><td>Anteced\u00eancia e proximidade do check-in<\/td><td>Revisar combina\u00e7\u00f5es fora do padr\u00e3o<\/td><\/tr><tr><th scope=\"row\">Identidade<\/th><td>H\u00f3spede, pagador, contato e dispositivo<\/td><td>Checar diverg\u00eancias relevantes<\/td><\/tr><tr><th scope=\"row\">Autentica\u00e7\u00e3o<\/th><td>Resposta do emissor e desafio 3DS<\/td><td>Aplicar autentica\u00e7\u00e3o conforme o risco<\/td><\/tr><tr><th scope=\"row\">An\u00e1lise de risco<\/th><td>Valor, tentativas e comportamento<\/td><td>Usar antifraude e regras de velocidade<\/td><\/tr><tr><th scope=\"row\">P\u00f3s venda<\/th><td>Cancelamento, reembolso e contesta\u00e7\u00e3o<\/td><td>Guardar evid\u00eancias e conciliar cada reserva<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49033765 elementor-widget elementor-widget-html\" data-id=\"49033765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Aprova\u00e7\u00e3o final<\/li><li>Recusas recuperadas<\/li><li>Participa\u00e7\u00e3o do Pix<\/li><li>Uso de parcelamento<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfdda3f elementor-widget elementor-widget-html\" data-id=\"7dfdda3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Quanto da convers\u00e3o o hotel perde por falta de op\u00e7\u00e3o e quanto da receita exp\u00f5e por falta de controle?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153c9b7b elementor-widget elementor-widget-html\" data-id=\"153c9b7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Checkout preparado para o pico<\/strong><p>Veja as solu\u00e7\u00f5es Bee2Pay para Pix, parcelamento, adquir\u00eancia, roteamento, antifraude e concilia\u00e7\u00e3o.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 19\"><a href=\"#solucoes-pagamentos\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3087dd09 e-con-full bfg-chapter e-flex e-con e-child\" data-id=\"3087dd09\" data-element_type=\"container\" data-e-type=\"container\" id=\"capitulo-20\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-2193af7d e-con-full e-flex e-con e-child\" data-id=\"2193af7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d6875d bfg-chapnum elementor-widget elementor-widget-heading\" data-id=\"46d6875d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">20<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-469b232 e-con-full e-flex e-con e-child\" data-id=\"469b232\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21085e68 bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"21085e68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Parte 04<i class=\"bfg-sep\" aria-hidden=\"true\"><\/i>Cap\u00edtulo 20<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-139d9b8b elementor-widget elementor-widget-heading\" data-id=\"139d9b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O plano da prepara\u00e7\u00e3o ao p\u00f3s-campanha<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-331f07c9 elementor-widget elementor-widget-html\" data-id=\"331f07c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"decision-card\"><span>Em uma frase<\/span><p>Uma Black Friday consistente \u00e9 um programa de 90 dias, com calend\u00e1rio, respons\u00e1veis, testes, comando e aprendizado.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253e0bd5 elementor-widget elementor-widget-html\" data-id=\"253e0bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"execution-route\" aria-labelledby=\"execution-route-title\"> <header> <div><span class=\"eyebrow\">Calend\u00e1rio de execu\u00e7\u00e3o<\/span><h4 id=\"execution-route-title\">Comece pelo tempo que ainda existe<\/h4><\/div> <p>O plano completo protege decis\u00f5es estruturais. A rota de 2026 traduz o mesmo m\u00e9todo para os 50 dias entre 8 de outubro e a sexta da Black Friday e mant\u00e9m o acompanhamento at\u00e9 D+30.<\/p> <\/header> <div class=\"route-tabs\" role=\"tablist\" aria-label=\"Escolha do calend\u00e1rio\"> <button type=\"button\" role=\"tab\" aria-selected=\"false\" aria-controls=\"route-full\" id=\"route-full-tab\" data-route=\"full\">Plano completo \u00b7 D-90 a D+30<\/button> <button type=\"button\" role=\"tab\" aria-selected=\"true\" aria-controls=\"route-2026\" id=\"route-2026-tab\" data-route=\"2026\">Rota 2026 \u00b7 08\/10 a 27\/12<\/button> <\/div> <div class=\"route-view\" id=\"route-full\" role=\"tabpanel\" aria-labelledby=\"route-full-tab\" data-route-panel=\"full\" hidden=\"\"><article><time>D-90 a D-61<\/time><strong>Estrat\u00e9gia<\/strong><p>Defina objetivo, p\u00fablico, calend\u00e1rio, oferta, capacidade e respons\u00e1veis.<\/p><\/article><article><time>D-60 a D-31<\/time><strong>Constru\u00e7\u00e3o<\/strong><p>Prepare audi\u00eancia, p\u00e1ginas, conte\u00fado, canais, motor e pagamento.<\/p><\/article><article><time>D-30 a D-8<\/time><strong>Teste<\/strong><p>Valide carga, rastreamento, pol\u00edticas, treinamento e conting\u00eancia.<\/p><\/article><article><time>D-7 a D+4<\/time><strong>Comando<\/strong><p>Acompanhe demanda, invent\u00e1rio, convers\u00e3o, pagamento e atendimento.<\/p><\/article><article><time>D+5 a D+30<\/time><strong>P\u00f3s-campanha<\/strong><p>Me\u00e7a cancelamento, receita l\u00edquida, reten\u00e7\u00e3o, novas vendas e aprendizados.<\/p><\/article><\/div> <div class=\"route-view route-view-2026\" id=\"route-2026\" role=\"tabpanel\" aria-labelledby=\"route-2026-tab\" data-route-panel=\"2026\"><article><time>08\/10<\/time><strong>Partida<\/strong><p>Feche objetivo, p\u00fablico, oferta e calend\u00e1rio de hospedagem.<\/p><\/article><article><time>15\/10<\/time><strong>Arquitetura<\/strong><p>Defina p\u00e1ginas, canais, pagamentos, atendimento e respons\u00e1veis.<\/p><\/article><article><time>29\/10<\/time><strong>Constru\u00e7\u00e3o<\/strong><p>Publique ambientes, configure campanhas e inicie a captura de audi\u00eancia.<\/p><\/article><article><time>12\/11<\/time><strong>Teste geral<\/strong><p>Simule busca, reserva, pagamento, confirma\u00e7\u00e3o, altera\u00e7\u00e3o e suporte.<\/p><\/article><article><time>27\/11<\/time><strong>Black Friday<\/strong><p>Opere o pico com painel, limites de alerta, donos e conting\u00eancia.<\/p><\/article><article><time>30\/11<\/time><strong>Extens\u00e3o<\/strong><p>Trabalhe demanda residual e recupere inten\u00e7\u00e3o ainda relevante.<\/p><\/article><article><time>27\/12<\/time><strong>Fechamento<\/strong><p>Consolide qualidade da venda, reten\u00e7\u00e3o, novas receitas e aprendizados.<\/p><\/article><\/div> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37adab6b elementor-widget elementor-widget-html\" data-id=\"37adab6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"chapter-context\"><span class=\"eyebrow\">Entenda o contexto<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442e9d57 bfg-prose elementor-widget elementor-widget-text-editor\" data-id=\"442e9d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma campanha consistente come\u00e7a quando ainda h\u00e1 tempo para mudar decis\u00f5es estruturais. Noventa dias permitem revisar objetivo, calend\u00e1rio, dados, p\u00fablico, oferta, canais, motor, pagamento e capacidade. Trinta dias permitem fechar detalhes e testar. Sete dias servem para proteger o que foi constru\u00eddo, n\u00e3o para redesenhar a estrat\u00e9gia.<\/p><p>Durante a campanha, o hotel precisa de comando di\u00e1rio. Um painel \u00fanico deve acompanhar demanda, disponibilidade, convers\u00e3o, pagamento, atendimento, incidentes e comunica\u00e7\u00e3o. Cada alerta precisa de limite, dono e resposta previamente definidos. Sem isso, a equipe reage pelo volume de mensagens, n\u00e3o pela import\u00e2ncia econ\u00f4mica do problema.<\/p><p>O trabalho continua depois do encerramento. Reservas podem cancelar, pagamentos precisam ser conciliados, cr\u00e9ditos ser\u00e3o resgatados, ofertas adicionais ainda podem acontecer e a estadia precisa cumprir a promessa. A revis\u00e3o p\u00f3s-campanha deve observar receita l\u00edquida, ocupa\u00e7\u00e3o futura, base criada, qualidade do atendimento e aprendizados por canal.<\/p><p>A Black Friday mais valiosa deixa ativos para o ano seguinte: pol\u00edticas melhores, p\u00e1ginas mais claras, integra\u00e7\u00f5es testadas, audi\u00eancia pr\u00f3pria, dados compar\u00e1veis, times treinados e um backlog de receita. O recorde do dia importa menos do que a capacidade que permanece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1343eccd elementor-widget elementor-widget-html\" data-id=\"1343eccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"plan\"><header class=\"practice-head\"><span class=\"eyebrow\">Playbook<\/span><h4>Organize os 90 dias de execu\u00e7\u00e3o<\/h4><\/header><ol class=\"action-list\"><li><span>01<\/span><p>D menos 90 a D menos 61: objetivo, calend\u00e1rio, p\u00fablico, dados anteriores, oferta e capacidade.<\/p><\/li><li><span>02<\/span><p>D menos 60 a D menos 31: audi\u00eancia, landing page, regras, conte\u00fado, canais, motor e pagamento.<\/p><\/li><li><span>03<\/span><p>D menos 30 a D menos 8: testes de carga, rastreamento, treinamento, base, criativos e conting\u00eancia.<\/p><\/li><li><span>04<\/span><p>D menos 7 a D mais 4: comando di\u00e1rio, monitoramento, corre\u00e7\u00e3o, comunica\u00e7\u00e3o e prote\u00e7\u00e3o da promessa.<\/p><\/li><li><span>05<\/span><p>D mais 5 a D mais 30: cancelamento, receita l\u00edquida, reten\u00e7\u00e3o, upselling, aprendizado e plano para o ano.<\/p><\/li><\/ol><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568f58aa elementor-widget elementor-widget-html\" data-id=\"568f58aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"framework-block\"> <div class=\"framework-intro\"><span class=\"eyebrow\">Quadro de aplica\u00e7\u00e3o<\/span><p>Gates da campanha<\/p><\/div> <div class=\"table-wrap\" role=\"region\" aria-label=\"Quadro de aplica\u00e7\u00e3o do cap\u00edtulo 20\"><table><thead><tr><th scope=\"col\">Fase<\/th><th scope=\"col\">Gate<\/th><th scope=\"col\">Respons\u00e1veis<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Estrat\u00e9gia<\/th><td>Objetivo oferta e capacidade aprovados<\/td><td>Dire\u00e7\u00e3o Revenue Marketing<\/td><\/tr><tr><th scope=\"row\">Constru\u00e7\u00e3o<\/th><td>Jornada e canais configurados<\/td><td>Marketing Produto Opera\u00e7\u00f5es<\/td><\/tr><tr><th scope=\"row\">Teste<\/th><td>Carga rastreamento pol\u00edtica e conting\u00eancia<\/td><td>Tecnologia Dados Reservas<\/td><\/tr><tr><th scope=\"row\">Comando<\/th><td>Painel limites e escalonamento<\/td><td>L\u00edder da campanha<\/td><\/tr><tr><th scope=\"row\">Aprendizado<\/th><td>Receita l\u00edquida e revis\u00e3o<\/td><td>Revenue Dados Financeiro<\/td><\/tr><\/tbody><\/table><\/div> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3c7aff elementor-widget elementor-widget-html\" data-id=\"2b3c7aff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"metric-card chapter-metrics\"><span class=\"eyebrow\">Indicadores-chave<\/span><ul><li>Prontid\u00e3o<\/li><li>Incidentes<\/li><li>Tempo de resposta<\/li><li>Receita l\u00edquida<\/li><\/ul><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e75365 elementor-widget elementor-widget-html\" data-id=\"39e75365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"meeting-question\"><span>Para levar \u00e0 reuni\u00e3o<\/span><p>Que capacidade comercial operacional e de dados continuar\u00e1 existindo depois que a campanha terminar?<\/p><\/blockquote>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b188063 elementor-widget elementor-widget-html\" data-id=\"1b188063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"chapter-solution\"> <div><span>Solu\u00e7\u00f5es relacionadas<\/span><strong>Arquitetura para executar<\/strong><p>Explore o mosaico de solu\u00e7\u00f5es e identifique a camada que hoje limita a estrat\u00e9gia do hotel.<\/p><\/div> <nav aria-label=\"Pr\u00f3ximos passos do cap\u00edtulo 20\"><a href=\"#solucoes\">Ver produtos<\/a><a href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista<\/a><\/nav> <\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51819725 e-con-full bfg-block e-flex e-con e-child\" data-id=\"51819725\" data-element_type=\"container\" data-e-type=\"container\" id=\"diagnostico-wrap\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3718f2 elementor-widget elementor-widget-html\" data-id=\"a3718f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"readiness page-block\" id=\"diagnostico\"> <div class=\"readiness-intro\"> <div><span class=\"eyebrow\">Ferramenta de trabalho<\/span><h2>Diagn\u00f3stico de prontid\u00e3o<\/h2><p>Atribua 0 para n\u00e3o iniciado, 1 para parcialmente pronto e 2 para validado. A nota n\u00e3o \u00e9 o objetivo: ela revela o elo que mais amea\u00e7a a promessa da campanha.<\/p><\/div> <aside class=\"score-card\"> <div class=\"score-ring\" style=\"--score:0\"><span id=\"score-value\">0<\/span><small>\/ 50<\/small><\/div> <div><strong id=\"score-label\">Comece a avalia\u00e7\u00e3o<\/strong><p id=\"score-action\">Selecione uma nota para cada item.<\/p><button type=\"button\" id=\"score-reset\">Limpar respostas<\/button><\/div> <\/aside> <\/div> <div class=\"score-legend\" aria-label=\"Faixas de prontid\u00e3o\"><span><b>0\u201320<\/b> Risco alto<\/span><span><b>21\u201335<\/b> Prontid\u00e3o parcial<\/span><span><b>36\u201344<\/b> Boa base<\/span><span><b>45\u201350<\/b> Pronto para o comando<\/span><\/div> <form id=\"readiness-form\"> <details class=\"readiness-group\" open=\"\"> <summary><span>Estrat\u00e9gia<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Objetivo econ\u00f4mico definido<\/strong><small>A campanha tem uma meta al\u00e9m de receita bruta<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Objetivo econ\u00f4mico definido<\/legend><label><input type=\"radio\" name=\"ready-1\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-1\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-1\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>P\u00fablico priorit\u00e1rio escolhido<\/strong><small>Oferta e linguagem partem de segmentos concretos<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para P\u00fablico priorit\u00e1rio escolhido<\/legend><label><input type=\"radio\" name=\"ready-2\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-2\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-2\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Calend\u00e1rio completo aprovado<\/strong><small>Pr\u00e9 campanha abertura extens\u00e3o e p\u00f3s campanha t\u00eam datas<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Calend\u00e1rio completo aprovado<\/legend><label><input type=\"radio\" name=\"ready-3\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-3\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-3\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Oferta<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Produto e benef\u00edcio claros<\/strong><small>O h\u00f3spede entende o que recebe<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Produto e benef\u00edcio claros<\/legend><label><input type=\"radio\" name=\"ready-4\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-4\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-4\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Validade e bloqueios definidos<\/strong><small>Datas e restri\u00e7\u00f5es s\u00e3o oper\u00e1veis<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Validade e bloqueios definidos<\/legend><label><input type=\"radio\" name=\"ready-5\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-5\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-5\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Margem e custo do incentivo calculados<\/strong><small>Desconto benef\u00edcio e pagamento t\u00eam custo conhecido<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Margem e custo do incentivo calculados<\/legend><label><input type=\"radio\" name=\"ready-6\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-6\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-6\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Audi\u00eancia<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Landing page publicada<\/strong><small>A campanha pode ser encontrada e explicada<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Landing page publicada<\/legend><label><input type=\"radio\" name=\"ready-7\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-7\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-7\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Consentimento e deduplica\u00e7\u00e3o ativos<\/strong><small>A base \u00e9 utiliz\u00e1vel e segura<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Consentimento e deduplica\u00e7\u00e3o ativos<\/legend><label><input type=\"radio\" name=\"ready-8\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-8\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-8\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Cad\u00eancia por canal definida<\/strong><small>Press\u00e3o de e mail e WhatsApp tem limite<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Cad\u00eancia por canal definida<\/legend><label><input type=\"radio\" name=\"ready-9\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-9\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-9\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Canais<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Fun\u00e7\u00e3o de cada vitrine registrada<\/strong><small>Direto distribui\u00e7\u00e3o e parceiros t\u00eam pap\u00e9is claros<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Fun\u00e7\u00e3o de cada vitrine registrada<\/legend><label><input type=\"radio\" name=\"ready-10\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-10\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-10\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Invent\u00e1rio e gatilhos configurados<\/strong><small>A exposi\u00e7\u00e3o pode ser ampliada ou fechada<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Invent\u00e1rio e gatilhos configurados<\/legend><label><input type=\"radio\" name=\"ready-11\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-11\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-11\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Conte\u00fado e pol\u00edticas reconciliados<\/strong><small>N\u00e3o existem promessas divergentes<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Conte\u00fado e pol\u00edticas reconciliados<\/legend><label><input type=\"radio\" name=\"ready-12\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-12\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-12\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Convers\u00e3o<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Jornada mobile testada<\/strong><small>Campanha site motor e atendimento preservam contexto<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Jornada mobile testada<\/legend><label><input type=\"radio\" name=\"ready-13\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-13\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-13\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Disponibilidade validada<\/strong><small>Datas ocupa\u00e7\u00f5es e categorias retornam corretamente<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Disponibilidade validada<\/legend><label><input type=\"radio\" name=\"ready-14\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-14\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-14\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Atendimento treinado<\/strong><small>Reservas recep\u00e7\u00e3o e comercial usam a mesma pol\u00edtica<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Atendimento treinado<\/legend><label><input type=\"radio\" name=\"ready-15\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-15\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-15\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Pagamento<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>M\u00e9todos priorit\u00e1rios testados<\/strong><small>Pix cart\u00f5es parcelamento e demais op\u00e7\u00f5es funcionam<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para M\u00e9todos priorit\u00e1rios testados<\/legend><label><input type=\"radio\" name=\"ready-16\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-16\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-16\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Recupera\u00e7\u00e3o de falha definida<\/strong><small>O h\u00f3spede recebe pr\u00f3ximo passo sem duplicidade<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Recupera\u00e7\u00e3o de falha definida<\/legend><label><input type=\"radio\" name=\"ready-17\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-17\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-17\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Concilia\u00e7\u00e3o e reembolso mapeados<\/strong><small>Respons\u00e1veis e prazos est\u00e3o claros<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Concilia\u00e7\u00e3o e reembolso mapeados<\/legend><label><input type=\"radio\" name=\"ready-18\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-18\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-18\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>IA<\/span><small>3 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Conte\u00fado p\u00fablico leg\u00edvel<\/strong><small>P\u00e1ginas respondem \u00e0s perguntas essenciais<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Conte\u00fado p\u00fablico leg\u00edvel<\/legend><label><input type=\"radio\" name=\"ready-19\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-19\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-19\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Agente usa fonte atualizada<\/strong><small>Pre\u00e7o estoque e pol\u00edtica n\u00e3o s\u00e3o inventados<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Agente usa fonte atualizada<\/legend><label><input type=\"radio\" name=\"ready-20\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-20\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-20\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Transfer\u00eancia humana definida<\/strong><small>Casos cr\u00edticos t\u00eam rota e tempo de resposta<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Transfer\u00eancia humana definida<\/legend><label><input type=\"radio\" name=\"ready-21\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-21\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-21\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Dados<\/span><small>2 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>Linha de base dispon\u00edvel<\/strong><small>2023 2024 e 2025 usam regras compar\u00e1veis<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Linha de base dispon\u00edvel<\/legend><label><input type=\"radio\" name=\"ready-22\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-22\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-22\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Painel di\u00e1rio pronto<\/strong><small>Volume qualidade pagamento e incidentes s\u00e3o vis\u00edveis<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Painel di\u00e1rio pronto<\/legend><label><input type=\"radio\" name=\"ready-23\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-23\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-23\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details> <details class=\"readiness-group\" open=\"\"> <summary><span>Opera\u00e7\u00e3o<\/span><small>2 itens<\/small><\/summary> <div> <div class=\"readiness-row\"> <div><strong>War room e escalonamento definidos<\/strong><small>Cada alerta tem limite dono e resposta<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para War room e escalonamento definidos<\/legend><label><input type=\"radio\" name=\"ready-24\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-24\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-24\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div> <div class=\"readiness-row\"> <div><strong>Revis\u00e3o p\u00f3s campanha agendada<\/strong><small>Receita l\u00edquida entrega e aprendizado ser\u00e3o medidos<\/small><\/div> <fieldset><legend class=\"visually-hidden\">Pontua\u00e7\u00e3o para Revis\u00e3o p\u00f3s campanha agendada<\/legend><label><input type=\"radio\" name=\"ready-25\" value=\"0\"><span>0<\/span><\/label><label><input type=\"radio\" name=\"ready-25\" value=\"1\"><span>1<\/span><\/label><label><input type=\"radio\" name=\"ready-25\" value=\"2\"><span>2<\/span><\/label><\/fieldset> <\/div><\/div> <\/details><\/form> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7db3d830 e-con-full bfg-block bfg-capacidades e-flex e-con e-child\" data-id=\"7db3d830\" data-element_type=\"container\" data-e-type=\"container\" id=\"capacidades\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220620ab bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"220620ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Antes de escalar a campanha<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2548c6b8 elementor-widget elementor-widget-heading\" data-id=\"2548c6b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Valide as capacidades que colocam o playbook de p\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bc720d3 bfg-lead elementor-widget elementor-widget-heading\" data-id=\"2bc720d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Use o mapa como confer\u00eancia final. A pergunta n\u00e3o \u00e9 apenas se o hotel tem uma ferramenta, mas se cada capacidade est\u00e1 configurada, integrada, testada e com respons\u00e1vel definido.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43dc626c elementor-widget elementor-widget-html\" data-id=\"43dc626c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"capability-grid\"> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Atrair e recuperar audi\u00eancia\"> <span class=\"capability-number\">01<\/span> <strong>Atrair e recuperar audi\u00eancia<\/strong> <p>O hotel consegue captar consentimento, reconhecer inten\u00e7\u00e3o e retomar a conversa depois de uma visita ou carrinho abandonado?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>Website para Hot\u00e9is \u00b7 Campanhas e Eventos Niara \u00b7 CRM e Automa\u00e7\u00e3o Niara<\/small> <\/label> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Converter no direto e no assistido\"> <span class=\"capability-number\">02<\/span> <strong>Converter no direto e no assistido<\/strong> <p>Motor, central e atendimento preservam a mesma oferta, o mesmo invent\u00e1rio e a mesma pol\u00edtica at\u00e9 a confirma\u00e7\u00e3o?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>Motor de Reservas Niara \u00b7 Central de Reservas Niara<\/small> <\/label> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Vender flexibilidade e novas receitas\"> <span class=\"capability-number\">03<\/span> <strong>Vender flexibilidade e novas receitas<\/strong> <p>O hotel consegue vender data aberta, cr\u00e9dito, experi\u00eancias, upgrades e servi\u00e7os antes e depois da reserva?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>Voucher Niara \u00b7 Motor de Experi\u00eancias Niara \u00b7 Fidelidade e Cashback Niara<\/small> <\/label> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Distribuir sem perder coer\u00eancia\"> <span class=\"capability-number\">04<\/span> <strong>Distribuir sem perder coer\u00eancia<\/strong> <p>Tarifas, disponibilidade, conte\u00fado e regras chegam aos canais certos com controle de invent\u00e1rio e atualiza\u00e7\u00e3o?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>Gestor de Canais Omnibees \u00b7 GDS \u00b7 Hot\u00e9isNet \u00b7 Canais Corporativo e Grupos<\/small> <\/label> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Receber e proteger o pico\"> <span class=\"capability-number\">05<\/span> <strong>Receber e proteger o pico<\/strong> <p>Pix, parcelamento, cart\u00f5es, autentica\u00e7\u00e3o, antifraude e concilia\u00e7\u00e3o foram testados nas condi\u00e7\u00f5es da campanha?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>Pix Bee2Pay \u00b7 Adquir\u00eancia \u00b7 Smart Gateway \u00b7 Antifraude Hoteleiro \u00b7 3DS<\/small> <\/label> <label class=\"capability-card\"> <input type=\"checkbox\" aria-label=\"Validar capacidade: Ler demanda, pre\u00e7o e resultado\"> <span class=\"capability-number\">06<\/span> <strong>Ler demanda, pre\u00e7o e resultado<\/strong> <p>O time consegue comparar mercado, ocupa\u00e7\u00e3o futura, receita l\u00edquida, cancelamento e resposta por per\u00edodo?<\/p> <small><b>Solu\u00e7\u00f5es que apoiam<\/b>BeePrice Rate Shopper \u00b7 BeePrice Yield Manager \u00b7 HiQ Market Demand \u00b7 HiQ Market Intelligence<\/small> <\/label><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6434c753 elementor-widget elementor-widget-html\" data-id=\"6434c753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"capability-rule\"><span>Crit\u00e9rio de prontid\u00e3o<\/span><p>Produto contratado sem configura\u00e7\u00e3o, teste ou rotina de opera\u00e7\u00e3o ainda n\u00e3o \u00e9 uma capacidade dispon\u00edvel.<\/p><a href=\"#solucoes\">Ver produtos e solu\u00e7\u00f5es <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(255, 255, 255);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(255, 255, 255);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:11px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-742d2b1e e-con-full bfg-block bfg-comando e-flex e-con e-child\" data-id=\"742d2b1e\" data-element_type=\"container\" data-e-type=\"container\" id=\"comando\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54dfc5ad bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"54dfc5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Durante a campanha<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b0d6e80 elementor-widget elementor-widget-heading\" data-id=\"2b0d6e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Checklist do comando di\u00e1rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ff4352 bfg-lead elementor-widget elementor-widget-heading\" data-id=\"32ff4352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Re\u00fana em um painel apenas aquilo que pode gerar decis\u00e3o. Cada indicador precisa de meta, limite de alerta, respons\u00e1vel e a\u00e7\u00e3o prevista.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472c54b2 elementor-widget elementor-widget-html\" data-id=\"472c54b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"table-wrap\" role=\"region\" aria-label=\"Checklist do comando di\u00e1rio\"><table><thead><tr><th scope=\"col\">Bloco<\/th><th scope=\"col\">Pergunta di\u00e1ria<\/th><th scope=\"col\">A\u00e7\u00e3o quando sai do limite<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Demanda<\/th><td>Reservas e receita est\u00e3o no ritmo esperado<\/td><td>Ajustar audi\u00eancia, oferta ou exposi\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Invent\u00e1rio<\/th><td>Datas e categorias cr\u00edticas permanecem protegidas<\/td><td>Fechar, ampliar ou redistribuir<\/td><\/tr><tr><th scope=\"row\">Convers\u00e3o<\/th><td>Busca, checkout e confirma\u00e7\u00e3o funcionam<\/td><td>Corrigir ruptura e comunicar<\/td><\/tr><tr><th scope=\"row\">Pagamento<\/th><td>Aprova\u00e7\u00e3o e confirma\u00e7\u00e3o est\u00e3o est\u00e1veis<\/td><td>Acionar conting\u00eancia e recupera\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Atendimento<\/th><td>Fila e tempo de resposta est\u00e3o controlados<\/td><td>Redistribuir equipe e priorizar inten\u00e7\u00e3o<\/td><\/tr><tr><th scope=\"row\">Pol\u00edtica<\/th><td>Respostas e canais continuam coerentes<\/td><td>Corrigir fonte e treinar novamente<\/td><\/tr><tr><th scope=\"row\">Reputa\u00e7\u00e3o<\/th><td>Reclama\u00e7\u00f5es revelam falha sist\u00eamica<\/td><td>Interromper promessa e resolver a causa<\/td><\/tr><\/tbody><\/table><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c063c0 elementor-widget elementor-widget-html\" data-id=\"69c063c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class=\"command-rule\"><span>Regra de comando<\/span><p>Nenhum alerta deve existir sem limite, dono e resposta. Um painel que apenas informa aumenta a ansiedade e n\u00e3o melhora a decis\u00e3o.<\/p><\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2406006a e-con-full bfg-block e-flex e-con e-child\" data-id=\"2406006a\" data-element_type=\"container\" data-e-type=\"container\" id=\"solucoes-wrap\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4d9a99 elementor-widget elementor-widget-html\" data-id=\"7f4d9a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"solutions page-block\" id=\"solucoes\"> <header class=\"solutions-intro\"> <div><span class=\"eyebrow\">Produtos e solu\u00e7\u00f5es<\/span><h2>O ecossistema que apoia cada etapa da Black Friday<\/h2><\/div> <div><p>Ferramenta nenhuma substitui estrat\u00e9gia, pol\u00edtica ou opera\u00e7\u00e3o. O ponto de partida \u00e9 identificar qual elo limita o resultado: distribui\u00e7\u00e3o, venda direta, pagamento ou decis\u00e3o. A tecnologia deve responder a esse desafio.<\/p><a class=\"button button-primary\" href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(36, 16, 46);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:13px;font-weight:800;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(36, 16, 46);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:13px;font-weight:800;text-anchor:start\"><\/path><\/svg><\/a><\/div> <\/header> <nav class=\"solution-index\" aria-label=\"Navega\u00e7\u00e3o das solu\u00e7\u00f5es\"><a href=\"#solucoes-distribuicao\" data-open-solution=\"\">Distribui\u00e7\u00e3o<\/a><a href=\"#solucoes-venda-direta\" data-open-solution=\"\">Venda direta<\/a><a href=\"#solucoes-pagamentos\" data-open-solution=\"\">Pagamentos<\/a><a href=\"#solucoes-dados\" data-open-solution=\"\">Dados e receita<\/a><\/nav> <details class=\"solution-family\" id=\"solucoes-distribuicao\"> <summary><div><span>01 \u00b7 Omnibees<\/span><h3>Encontrar demanda e coordenar a distribui\u00e7\u00e3o<\/h3><\/div><p>Solu\u00e7\u00f5es para ampliar alcance, manter disponibilidade coerente e administrar as vitrines em que o hotel escolhe vender.<\/p><strong>6 solu\u00e7\u00f5es <i aria-hidden=\"true\">+<\/i><\/strong><\/summary> <div class=\"solution-family-body\"><div class=\"solution-grid\"><article class=\"solution-card\"><span>Omnibees<\/span><h4>Gestor de Canais Omnibees<\/h4><p>Centraliza tarifas e disponibilidade e distribui atualiza\u00e7\u00f5es aos canais conectados.<\/p><\/article><article class=\"solution-card\"><span>Omnibees<\/span><h4>GDS by Omnibees<\/h4><p>Leva o invent\u00e1rio do hotel ao ecossistema global de ag\u00eancias e viagens corporativas.<\/p><\/article><article class=\"solution-card\"><span>Omnibees<\/span><h4>Hot\u00e9isNet Omnibees<\/h4><p>Amplia a exposi\u00e7\u00e3o do hotel em uma rede de distribui\u00e7\u00e3o voltada ao mercado de viagens.<\/p><\/article><article class=\"solution-card\"><span>Omnibees<\/span><h4>Canal Corporativo Omnibees<\/h4><p>Organiza tarifas e disponibilidade para a demanda eleg\u00edvel de empresas.<\/p><\/article><article class=\"solution-card\"><span>Omnibees<\/span><h4>Canal Grupos Omnibees<\/h4><p>Apoia a negocia\u00e7\u00e3o e o acompanhamento de oportunidades que envolvem grupos.<\/p><\/article><article class=\"solution-card\"><span>Omnibees<\/span><h4>BeeConnect Integra\u00e7\u00f5es<\/h4><p>Conecta PMS, RMS, CRM e outras solu\u00e7\u00f5es para reduzir ruptura entre sistemas.<\/p><\/article><\/div> <a class=\"family-cta\" href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista sobre esta etapa <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/div> <\/details> <details class=\"solution-family\" id=\"solucoes-venda-direta\"> <summary><div><span>02 \u00b7 Niara<\/span><h3>Converter, atender e manter o relacionamento<\/h3><\/div><p>Solu\u00e7\u00f5es para transformar conte\u00fado e audi\u00eancia em reserva direta, atendimento consistente, experi\u00eancia e recorr\u00eancia.<\/p><strong>11 solu\u00e7\u00f5es <i aria-hidden=\"true\">+<\/i><\/strong><\/summary> <div class=\"solution-family-body\"><div class=\"solution-grid\"><article class=\"solution-card\"><span>Niara<\/span><h4>Motor de Reservas Niara<\/h4><p>Converte disponibilidade e oferta em reserva direta, com uma jornada preparada para diferentes dispositivos e meios de pagamento.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Central de Reservas Niara<\/h4><p>Organiza a venda assistida e ajuda a preservar contexto, pol\u00edtica e hist\u00f3rico do atendimento.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Website para Hot\u00e9is<\/h4><p>Re\u00fane conte\u00fado, proposta de valor e caminhos de reserva em uma experi\u00eancia responsiva.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>CRM e Automa\u00e7\u00e3o para Hot\u00e9is<\/h4><p>Segmenta a base e coordena comunica\u00e7\u00f5es por e-mail, SMS e WhatsApp ao longo da jornada.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Campanhas e Eventos Niara<\/h4><p>Cria ambientes e mec\u00e2nicas comerciais para campanhas, datas especiais e eventos.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Motor de Experi\u00eancias Niara<\/h4><p>Organiza a venda de experi\u00eancias, adicionais e servi\u00e7os no checkout e, principalmente, ao longo da jornada ap\u00f3s a reserva.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Voucher Niara<\/h4><p>Permite estruturar ofertas de data aberta, cr\u00e9dito e presente com regras de validade e resgate.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Fidelidade e Cashback Niara<\/h4><p>Transforma benef\u00edcios e recompensas em motivo para retorno e compra direta.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Motor Ag\u00eancias e Empresas Niara<\/h4><p>Oferece uma jornada de reserva dedicada a parceiros, ag\u00eancias e contas corporativas.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>Motor Long Stay Niara<\/h4><p>Estrutura a venda de estadias prolongadas com regras e condi\u00e7\u00f5es pr\u00f3prias.<\/p><\/article><article class=\"solution-card\"><span>Niara<\/span><h4>BeeAgent Chatbot Omnibees<\/h4><p>Apoia atendimento e convers\u00e3o, responde a partir das fontes definidas e transfere casos que exigem uma pessoa.<\/p><\/article><\/div> <a class=\"family-cta\" href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista sobre esta etapa <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/div> <\/details> <details class=\"solution-family\" id=\"solucoes-pagamentos\"> <summary><div><span>03 \u00b7 Bee2Pay<\/span><h3>Receber com mais escolha, controle e seguran\u00e7a<\/h3><\/div><p>Solu\u00e7\u00f5es para combinar meios de pagamento, parcelamento, an\u00e1lise de risco e concilia\u00e7\u00e3o sem criar atrito desnecess\u00e1rio.<\/p><strong>7 solu\u00e7\u00f5es <i aria-hidden=\"true\">+<\/i><\/strong><\/summary> <div class=\"solution-family-body\"><div class=\"solution-grid\"><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Plataforma Bee2Pay<\/h4><p>Coordena o fluxo de pagamento do hotel e concentra gest\u00e3o, acompanhamento e concilia\u00e7\u00e3o.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Pix Bee2Pay<\/h4><p>Oferece pagamento instant\u00e2neo e permite comunicar uma condi\u00e7\u00e3o espec\u00edfica quando a margem comporta o incentivo.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Adquir\u00eancia Bee2Pay<\/h4><p>Processa pagamentos com cart\u00e3o dentro de uma opera\u00e7\u00e3o integrada ao contexto hoteleiro.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Maquininha Bee2Pay<\/h4><p>Leva a opera\u00e7\u00e3o presencial para o mesmo ecossistema de recebimento e acompanhamento.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Smart Gateway Bee2Pay<\/h4><p>Roteia transa\u00e7\u00f5es e ajuda a combinar desempenho, disponibilidade e estrat\u00e9gia de processamento.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>Antifraude Hoteleiro Bee2Pay<\/h4><p>Analisa sinais pr\u00f3prios da reserva e apoia a decis\u00e3o de risco sem depender de uma regra isolada.<\/p><\/article><article class=\"solution-card\"><span>Bee2Pay<\/span><h4>3DS integrado<\/h4><p>Acrescenta autentica\u00e7\u00e3o do comprador \u00e0s transa\u00e7\u00f5es eleg\u00edveis e refor\u00e7a a prote\u00e7\u00e3o em compras sem cart\u00e3o presente.<\/p><\/article><\/div> <a class=\"family-cta\" href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista sobre esta etapa <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/div> <\/details> <details class=\"solution-family\" id=\"solucoes-dados\"> <summary><div><span>04 \u00b7 BeePrice + HiQ<\/span><h3>Ler o mercado, ajustar pre\u00e7o e aprender<\/h3><\/div><p>Solu\u00e7\u00f5es para comparar cen\u00e1rio, observar demanda e transformar o desempenho da campanha em decis\u00f5es de receita.<\/p><strong>4 solu\u00e7\u00f5es <i aria-hidden=\"true\">+<\/i><\/strong><\/summary> <div class=\"solution-family-body\"><div class=\"solution-grid\"><article class=\"solution-card\"><span>BeePrice + HiQ<\/span><h4>BeePrice Rate Shopper<\/h4><p>Compara tarifas do mercado e ajuda a entender o posicionamento do hotel nas datas relevantes.<\/p><\/article><article class=\"solution-card\"><span>BeePrice + HiQ<\/span><h4>BeePrice Yield Manager<\/h4><p>Apoia ajustes de pre\u00e7o a partir de regras e sinais de ocupa\u00e7\u00e3o e demanda.<\/p><\/article><article class=\"solution-card\"><span>BeePrice + HiQ<\/span><h4>HiQ Market Demand<\/h4><p>Mostra movimentos de procura do mercado para apoiar calend\u00e1rio, invent\u00e1rio e oportunidade.<\/p><\/article><article class=\"solution-card\"><span>BeePrice + HiQ<\/span><h4>HiQ Market Intelligence<\/h4><p>Consolida sinais de desempenho e mercado para an\u00e1lises comerciais mais consistentes.<\/p><\/article><\/div> <a class=\"family-cta\" href=\"https:\/\/omnibees.com\/contato\/\" target=\"_blank\" rel=\"noopener\">Fale com um especialista sobre esta etapa <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start;width:100%;height:auto;display:block;overflow:visible\"><path d=\"M5 12h13M13 6l6 6-6 6\" style=\"fill:none;fill-opacity:1;stroke:rgb(92, 45, 167);stroke-width:1.8px;stroke-opacity:1;stroke-dasharray:none;stroke-linecap:round;font-size:12px;font-weight:850;text-anchor:start\"><\/path><\/svg><\/a><\/div> <\/details> <aside class=\"solution-diagnostic\"><span>Por onde come\u00e7ar<\/span><div><strong>Identifique primeiro o gargalo.<\/strong><p>O diagn\u00f3stico de prontid\u00e3o ajuda a priorizar o que precisa ser resolvido antes de ampliar m\u00eddia, estoque ou desconto.<\/p><\/div><a href=\"#diagnostico\">Fazer o diagn\u00f3stico<\/a><\/aside> <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-216c3542 e-con-full bfg-closing e-flex e-con e-child\" data-id=\"216c3542\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1868e2f5 elementor-widget elementor-widget-html\" data-id=\"1868e2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"closing page-block\" id=\"fechamento\"><div class=\"closing-inner\"><span class=\"eyebrow\" style=\"color:var(--yellow)\">Conclus\u00e3o<\/span><h2>A melhor Black Friday deixa capacidade<\/h2><div class=\"closing-copy\"><p>A Black Friday \u00e9 uma data comercial, mas tamb\u00e9m \u00e9 um teste de maturidade. Ela mostra se o hotel conhece sua demanda, se a oferta cabe na opera\u00e7\u00e3o, se os canais cumprem pap\u00e9is claros, se o pagamento sustenta o pico e se a promessa continua igual do an\u00fancio ao p\u00f3s-venda.<\/p><p>O desconto pode acelerar a decis\u00e3o. N\u00e3o substitui audi\u00eancia, conte\u00fado, disponibilidade, confian\u00e7a, atendimento ou recebimento. Quando essas camadas trabalham juntas, a campanha deixa de ser um evento isolado e passa a fortalecer o sistema de receita do hotel.<\/p><p>O resultado mais importante n\u00e3o \u00e9 apenas o recorde do dia. \u00c9 o que permanece depois: uma base pr\u00f3pria mais qualificada, p\u00e1ginas mais claras, pol\u00edticas mais simples, dados compar\u00e1veis, integra\u00e7\u00f5es testadas, equipes treinadas e uma vis\u00e3o melhor de quais h\u00f3spedes, produtos e canais criam valor.<\/p><p>A pr\u00f3xima Black Friday come\u00e7a na revis\u00e3o da campanha atual. Registre o que funcionou, o que falhou, o que precisa ser automatizado e qual oportunidade merece virar pr\u00e1tica durante todo o ano.<\/p><\/div><aside class=\"next-step\"><span>Pr\u00f3ximo passo<\/span><p>Re\u00fana Revenue, Marketing, Reservas, Opera\u00e7\u00f5es, Dados, Tecnologia e Financeiro. Aplique o diagn\u00f3stico de prontid\u00e3o e escolha os cinco itens que precisam estar resolvidos antes de ampliar m\u00eddia, invent\u00e1rio ou desconto.<\/p><\/aside><div class=\"ecosystem-grid\"><div><strong>Omnibees<\/strong><p>Conecta o hotel \u00e0s vitrines distribu\u00eddas e coordena invent\u00e1rio, tarifas, conte\u00fado e pol\u00edticas.<\/p><\/div><div><strong>Niara<\/strong><p>Organiza venda direta, campanhas, audi\u00eancia, relacionamento, fidelidade, experi\u00eancias e atendimento.<\/p><\/div><div><strong>Bee2Pay<\/strong><p>Transforma inten\u00e7\u00e3o em pagamento aprovado, seguro e conciliado conforme configura\u00e7\u00e3o e mercado.<\/p><\/div><\/div><a class=\"closing-cta\" href=\"#diagnostico\">Fa\u00e7a o diagn\u00f3stico de prontid\u00e3o \u2192<\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e16fda e-con-full bfg-block bfg-fontes e-flex e-con e-child\" data-id=\"1e16fda\" data-element_type=\"container\" data-e-type=\"container\" id=\"fontes\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe7950a bfg-eyebrow elementor-widget elementor-widget-heading\" data-id=\"3fe7950a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Refer\u00eancias<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346d27 elementor-widget elementor-widget-heading\" data-id=\"346d27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bibliografia e fontes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517b1c35 bfg-lead elementor-widget elementor-widget-heading\" data-id=\"517b1c35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Estudos, levantamentos e documentos p\u00fablicos consultados para construir o contexto de mercado deste guia.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c40d428 elementor-widget elementor-widget-html\" data-id=\"4c40d428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ol class=\"source-list\"><li id=\"fonte-1\"><span>01<\/span><a href=\"https:\/\/globoads.globo.com\/conhecimento\/globo-ads-insights\/esquenta-black-friday-2026\">Globo Ads Esquenta Black Friday 2026<\/a><\/li><li id=\"fonte-2\"><span>02<\/span><a href=\"https:\/\/business.google.com\/br\/think\/ai-excellence\/black-friday-2026\/\">Google Black Friday 2026 na Era da Intelig\u00eancia<\/a><\/li><li id=\"fonte-3\"><span>03<\/span><a href=\"https:\/\/business.google.com\/br\/think\/ai-excellence\/journey-empowered-by-ai\/\">Google Jornadas no Modo IA<\/a><\/li><li id=\"fonte-4\"><span>04<\/span><a href=\"https:\/\/blog.cielo.com.br\/indice-icva\/black-friday-2025\/\">Cielo ICVA Resultados da Black Friday 2025<\/a><\/li><li id=\"fonte-5\"><span>05<\/span><a href=\"https:\/\/www.ecommercebrasil.com.br\/noticias\/black-friday-e-commerce-ultrapassa-a-marca-de-r-101-bilhoes-em-faturamento\">Confi Neotrust via E Commerce Brasil Resultado da Black Friday 2025<\/a><\/li><li id=\"fonte-6\"><span>06<\/span><a href=\"https:\/\/iabbrasil.com.br\/pesquisa-publi-2026-influencia-alem-dos-seguidores\/\">IAB Brasil e Offerwise Publi 2026<\/a><\/li><li id=\"fonte-7\"><span>07<\/span><a href=\"https:\/\/youpix.com.br\/consumo-e-influencia\/\">YOUPIX e Nielsen O Efeito da Influ\u00eancia no Consumo 2026<\/a><\/li><li id=\"fonte-8\"><span>08<\/span><a href=\"https:\/\/materiais.opinionbox.com\/pesquisa-whatsapp-no-brasil\">Opinion Box WhatsApp no Brasil 2026<\/a><\/li><li id=\"fonte-9\"><span>09<\/span><a href=\"https:\/\/cndl.org.br\/varejosa\/buscadores-perdem-espaco-redes-sociais-redefinem-a-descoberta-de-produtos\/\">CNDL e SPC Brasil Descoberta de produtos em redes sociais<\/a><\/li><li id=\"fonte-10\"><span>10<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/travel\/our-insights\/winning-hearts-in-an-age-of-infinite-travel-choices\">McKinsey Winning hearts in an age of infinite travel choices<\/a><\/li><li id=\"fonte-11\"><span>11<\/span><a href=\"https:\/\/business.adobe.com\/blog\/adobe-report-ai-traffic-travel-sites-surges-200-percent\">Adobe AI traffic to travel sites surges<\/a><\/li><li id=\"fonte-12\"><span>12<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\">Google Search Central Recursos de IA e seu site<\/a><\/li><li id=\"fonte-13\"><span>13<\/span><a href=\"https:\/\/help.openai.com\/en\/articles\/12627856-publishers-and-developers-faq\">OpenAI Publishers and developers FAQ<\/a><\/li><li id=\"fonte-14\"><span>14<\/span><a href=\"https:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8078compilado.htm\">C\u00f3digo de Defesa do Consumidor<\/a><\/li><li id=\"fonte-15\"><span>15<\/span><a href=\"https:\/\/www.gov.br\/mj\/pt-br\/assuntos\/arquivos-imprensa\/senacon\/cartilha-black-friday-senacon-2025\">Senacon Cartilha Black Friday 2025<\/a><\/li><li id=\"fonte-16\"><span>16<\/span><a href=\"https:\/\/cndl.org.br\/varejosa\/black-friday-2026-metade-dos-consumidores-pesquisa-ofertas-com-mais-de-um-mes-de-antecedencia\/\">CNDL Varejo SA Pesquisa de Inten\u00e7\u00e3o de Compra Black Friday 2026<\/a><\/li><li id=\"fonte-17\"><span>17<\/span><a href=\"https:\/\/www.serasaexperian.com.br\/sala-de-imprensa\/prevencao-a-fraude\/black-friday-periodo-de-promocoes-movimenta-rdollar-35-bi-no-e-commerce-e-soma-mais-de-20-mil-tentativas-de-fraude-evitadas-aponta-serasa-experian\/\">Serasa Experian Fraudes evitadas na Black Friday 2025<\/a><\/li><li id=\"fonte-18\"><span>18<\/span><a href=\"https:\/\/www.mastercard.com\/content\/dam\/mccom\/shared\/news-and-trends\/insights\/2025\/2025-global-chargebacks-outlook\/pdf\/2025-state-of-chargebacks-report.pdf\">Mastercard State of Chargebacks 2025<\/a><\/li><li id=\"fonte-19\"><span>19<\/span><a href=\"https:\/\/global-corporate.review.visa.com\/sites\/visa-perspectives\/security-trust\/the-new-fraud-risk-hiding-in-plain-sight.html\">Visa The New Fraud Risk Hiding in Plain Sight 2026<\/a><\/li><li id=\"fonte-20\"><span>20<\/span><a href=\"https:\/\/www.emvco.com\/emv-technologies\/3-d-secure\/\">EMVCo EMV 3-D Secure<\/a><\/li><li id=\"fonte-21\"><span>21<\/span><a href=\"https:\/\/www.bcb.gov.br\/meubc\/faqs\/p\/o-que-e-e-como-funciona-o-mecanismo-especial-de-devolucao-med\">Banco Central Mecanismo Especial de Devolu\u00e7\u00e3o do Pix<\/a><\/li><\/ol>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b72c33d elementor-widget elementor-widget-html\" data-id=\"b72c33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"method-grid\" aria-label=\"Informa\u00e7\u00f5es editoriais e metodologia\"> <article><span class=\"eyebrow\">Publica\u00e7\u00e3o<\/span><h3>Omnibees \u00b7 Edi\u00e7\u00e3o 2026<\/h3><p>Atualizado em 9 de outubro de 2026. P\u00e1gina institucional: <a href=\"https:\/\/omnibees.com\/\" target=\"_blank\" rel=\"noopener\">omnibees.com<\/a>.<\/p><\/article> <article><span class=\"eyebrow\">Comparabilidade<\/span><h3>Mesma r\u00e9gua para per\u00edodos diferentes<\/h3><p>As compara\u00e7\u00f5es anuais alinham a semana relativa \u00e0 Black Friday. Quando indicado, consideram hot\u00e9is presentes nos dois per\u00edodos. O cancelamento usa uma janela comum de 180 dias.<\/p><\/article> <article><span class=\"eyebrow\">Prote\u00e7\u00e3o dos dados<\/span><h3>Indicadores agregados e anonimizados<\/h3><p>Os dados Omnibees foram agregados e arredondados. Recortes por porte e outros grupos com risco de identifica\u00e7\u00e3o foram suprimidos. O estudo n\u00e3o identifica hot\u00e9is nem divulga participa\u00e7\u00e3o, receita ou desempenho individual de parceiros.<\/p><\/article> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OMNIBEES \u00b7 Guia estrat\u00e9gico para hotelariaEdi\u00e7\u00e3o 2026 Black Friday 2026na era da IA O que o comportamento de 2025 ensina aos hot\u00e9is que planejam a pr\u00f3xima temporada promocional. Comece a leitura Sum\u00e1rio Sum\u00e1rio2026\u00d7 Parte 01O mercado e o viajante+ Vis\u00e3o geral da parte 01A Black Friday brasileira em 2026 02A disputa pela carteira e pelo [&hellip;]<\/p>\n","protected":false},"author":4025,"featured_media":0,"parent":12599,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12739","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[O] E-book Black 2026 - OMNIBEES<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[O] E-book Black 2026 - OMNIBEES\" \/>\n<meta property=\"og:description\" content=\"OMNIBEES \u00b7 Guia estrat\u00e9gico para hotelariaEdi\u00e7\u00e3o 2026 Black Friday 2026na era da IA O que o comportamento de 2025 ensina aos hot\u00e9is que planejam a pr\u00f3xima temporada promocional. 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